The greening of farmland in the urban fringe improves the resilience of urban ecosystem and brings more abundant ecosystem services to urban residents. From the perspective of payment for ecosystem services, this study explored urban residents’ intention to pay for the improved ecosystem by extending the theory of planned behavior. The main findings are as follows. First, 76% of urban residents had a relatively strong payment intention. Second, moral obligation was the foremost factor that affects intention, which highlights the importance of individuals’ intrinsic sense of responsibility and social altruism to mould “greening action”. Third, the positive effect of behavioral attitude was subsequently highlighted, therefore, the government should shape decision-makers’ positive attitudes by propagandizing the value of green farmland. Fourth, both ecosystem service perception and nature affinity had a significant and positive impact on payment intention, and further, ecosystem service perception mediated the impact of nature affinity on intention. This observation provides policymakers with enlightenment that measures to enhance urban residents’ nature affinity, are also effective in improving ecosystem service perception. Moreover, the average payment level of urban residents was 174.7CNY per year. If payment intention can be catalyzed into actual payment behavior, it expected to greatly contribute to the financing of greening action. These results can help policymakers better understand the sustainable path of farmland greening from the perspective of payment for ecosystem services.

中文翻译：

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延伸计划行为理论揭示城市居民对城乡结合部农田绿化的付费意愿——来自生态系统服务付费的洞察

城乡结合部农田绿化提高了城市生态系统的韧性，为城市居民带来更加丰富的生态系统服务。本研究从生态系统服务付费的角度出发，通过扩展计划行为理论，探究城市居民对改善生态系统的付费意愿。主要发现如下。一是76%的城镇居民有较强的支付意愿。其次，道德义务是影响意愿的首要因素，凸显了个体内在的责任感和社会利他主义对于塑造“绿色行动”的重要性。第三，行为态度的积极作用随之凸显，政府应通过宣传绿色农田的价值来塑造决策者的积极态度。第四，生态系统服务感知和自然亲和力均对支付意愿产生显着正向影响，并且生态系统服务感知调节自然亲和力对支付意愿的影响。这一观察结果为政策制定者提供了启示：增强城市居民对自然亲和力的措施，也能有效改善生态系统服务感知。此外，城镇居民人均缴费水平为每年174.7元。如果能够将支付意愿转化为实际的支付行为，有望为绿化行动的融资做出巨大贡献。这些结果可以帮助政策制定者从生态系统服务付费的角度更好地理解农田绿化的可持续路径。