Purpose

This study aims to delve into the transformative potential of metaverse-driven sustainable tourism (MDST) to envision a sustainable and inclusive future for the tourism industry.

Design/methodology/approach

The author uses a forward-looking approach by drawing insights from existing literature, visionary articles and an analysis of technological developments to project the MDST trajectory to 2050, aligning with sustainable development goals (SDGs).

Findings

The study highlights the profound potential of MDST as a crucial force in sustainable tourism, identifying key components – immersive experiences, artificial intelligence integration, blockchain and collaborative platforms – that will drive MDST’s evolution. The alignment with SDGs demonstrates MDST’s capacity to facilitate global collaboration, cultural exchange and community engagement, especially in uncertain situations (e.g. pandemic).

Research limitations/implications

While presenting an exploration of MDST, there is a need for empirical evidence in response to the dynamic tourism environment.

Practical implications

Tourism policymakers, businesses and technology developers can leverage MDST to drive sustainable practices, enhance user experiences and contribute to economic growth. The findings offer actionable insights for the practical implementation of MDST initiatives, aligning with the importance of SDGs.

Originality/value

The value of this study lies in its forward-looking perspective, envisioning the role of MDST in the year 2050. The author proposes ten foci for MDST development, contributing to the discourse on sustainable tourism.

中文翻译：

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元宇宙驱动的可持续旅游业：2050 年地平线论文

目的

本研究旨在深入探讨元宇宙驱动的可持续旅游业（MDST）的变革潜力，为旅游业设想一个可持续和包容的未来。

设计/方法论/途径

作者采用前瞻性方法，从现有文献、富有远见的文章和技术发展分析中汲取见解，预测到 2050 年的 MDST 轨迹，与可持续发展目标 (SDG) 保持一致。

发现

该研究强调了 MDST 作为可持续旅游业关键力量的巨大潜力，确定了将推动 MDST 发展的关键组成部分——沉浸式体验、人工智能集成、区块链和协作平台。与可持续发展目标的一致性证明了 MDST 促进全球合作、文化交流和社区参与的能力，特别是在不确定的情况下（例如大流行）。

研究局限性/影响

在对 MDST 进行探索的同时，需要有经验证据来应对动态的旅游环境。

实际影响

旅游政策制定者、企业和技术开发商可以利用 MDST 推动可持续实践、增强用户体验并为经济增长做出贡献。研究结果为 MDST 倡议的实际实施提供了可行的见解，与可持续发展目标的重要性相一致。

原创性/价值

本研究的价值在于其前瞻性视角，展望了2050年MDST的作用。作者提出了MDST发展的十大重点，为可持续旅游业的讨论做出了贡献。