This study delves into the multi-faceted process of consumer acceptance of innovative food products, such as insect-fed farmed fish. This is a food product that introduces new, though potentially conflicting, intangible attributes aligning with circularity and sustainability but also evoking negative emotions, such as disgust or neophobia. Drawing from two distinct studies on young and older Italian consumers, we employ an intergenerational lens to explore individual psychometric characteristics, socio-demographic variables, and nudging effects in shaping the acceptance process. We apply the Campbell Paradigm, integrating three acceptance items into well-established scales measuring attitudes towards the environment and nature.

中文翻译：

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探索消费者对昆虫饲养养殖鱼类接受程度的代际差异

这项研究深入探讨了消费者接受创新食品（例如昆虫饲养的养殖鱼）的多方面过程。这是一种食品，它引入了新的、虽然可能相互冲突的无形属性，与循环性和可持续性相一致，但也会引起负面情绪，例如厌恶或新恐惧症。根据对年轻和年长意大利消费者的两项不同研究，我们采用代际视角来探索个人心理特征、社会人口变量以及塑造接受过程的推动效应。我们应用坎贝尔范式，将三个接受项目融入到衡量对环境和自然态度的完善量表中。