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An investigation of the asymmetric relationships between service quality attributes and customer engagement: a three-factor theory approach
Journal of Hospitality Marketing & Management ( IF 12.5 ) Pub Date : 2024-03-11 , DOI: 10.1080/19368623.2024.2327077 Tahir Albayrak 1 , Özgür Davras 2 , Meltem Caber 1 , Josip Mikulić 3
Journal of Hospitality Marketing & Management ( IF 12.5 ) Pub Date : 2024-03-11 , DOI: 10.1080/19368623.2024.2327077 Tahir Albayrak 1 , Özgür Davras 2 , Meltem Caber 1 , Josip Mikulić 3
Affiliation
The antecedents of customer engagement have been extensively examined in marketing and management literature since it is vital for the firm performance. Researchers have long assumed that relations...
中文翻译:
服务质量属性与客户参与度之间不对称关系的研究:三因素理论方法
客户参与的前因已在营销和管理文献中得到广泛研究,因为它对公司绩效至关重要。研究人员长期以来一直认为关系...
更新日期:2024-03-14
中文翻译:
服务质量属性与客户参与度之间不对称关系的研究:三因素理论方法
客户参与的前因已在营销和管理文献中得到广泛研究,因为它对公司绩效至关重要。研究人员长期以来一直认为关系...