Social media are popular and play a key role in influencing, informing, and stimulating users in their everyday lives. People (especially adolescents and young adults) increasingly use social media to get and share sexual health-related information. Studies have shown encouraging results on using social media for sexual health communication improving attitudes and behaviors, although the current quality of studies makes them little reliable. In fact, literature shows how research on social media and sexual health communication has many limitations and unexplored areas, especially for male users. What can we do as sexual health professionals to improve in this field? The answer is simple: engage in better communication and do more research, starting from the users’ needs. There is the urgency to embrace these new ways of information among professionals in order to improve access to better care. In this perspective article, authors will present and discuss some of the evidence on the use of social media in male sexual health and offer some suggestions on how to communicate better in these platforms.

社交媒体很受欢迎，在影响、告知和刺激用户的日常生活中发挥着关键作用。人们（尤其是青少年和年轻人）越来越多地使用社交媒体来获取和分享与性健康相关的信息。研究表明，使用社交媒体进行性健康交流可以改善态度和行为，取得了令人鼓舞的结果，尽管目前的研究质量使它们不太可靠。事实上，文献表明，社交媒体和性健康沟通的研究存在许多局限性和未探索的领域，特别是对于男性用户而言。作为性健康专业人士，我们可以做些什么来改善这一领域？答案很简单：从用户的需求出发，进行更好的沟通并进行更多的研究。专业人员迫切需要接受这些新的信息方式，以改善获得更好护理的机会。在这篇观点文章中，作者将介绍和讨论一些关于使用社交媒体促进男性性健康的证据，并就如何在这些平台上更好地沟通提供一些建议。