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Exploring subjective social inclusion of paralympic athletes in marketing communication
European Sport Management Quarterly ( IF 3.714 ) Pub Date : 2024-02-11 , DOI: 10.1080/16184742.2024.2301950
Simon Beermann 1 , Kirstin Hallmann 1
Affiliation  

This study explores the subjective social inclusion (SSI) of athletes with disabilities, describing elements that, from an athlete's viewpoint, either promote or hinder their inclusion in marketing...

中文翻译:

探索营销传播中残奥运动员的主观社会包容性

本研究探讨了残疾运动员的主观社会包容性(SSI),从运动员的角度描述了促进或阻碍他们参与营销的因素......
更新日期:2024-02-13
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