Purpose

This study aims to provide a comprehensive and systematic review of halal tourism structure using bibliometric analysis. Halal tourism interest has increased due to the high demand for tourism products adhering to Shariah law. Furthermore, the vast Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment.

Design/methodology/approach

A network visualization through bibliographic coupling and co-word analysis, this review presents a science mapping analysis to reveal the knowledge structure of emerging and future trends in halal tourism.

Findings

The current and emerging trends demonstrate three themes: the fundamentals of halal tourism, communication via word of mouth in halal tourism and Muslim tourist satisfaction and loyalty. At the same time, the co-word analysis presents the four themes primarily associated with halal tourism challenges: tourist satisfaction, service quality and Muslim travellers’ attraction.

Research limitations/implications

The findings serve as crucial implications, contributing to halal and general tourism theory and application.

Originality/value

This review serves as crucial fundamental knowledge for future studies in halal tourism and its relevant themes for further development in tourism management. The most significant emerging theme in halal tourism is the intervention needed to increase Muslim tourist satisfaction and loyalty through halal-friendly service, customer-service quality, foods and beverages, facilities and privacy. The co-word analysis suggests increasing tourists’ engagement in halal tourism by invigorating the religiosity domain among tourists, improving service quality and perceived value and discovering new Muslim-friendly attractions. The most crucial finding from this study is to ensure that halal and Muslim-friendly tourism are at the same level, to the extent of better service according to Islamic practice. This approach would elevate the value and status of halal tourism as a trending product in Muslim and non-Muslim markets.

中文翻译：

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清真和伊斯兰旅游：当前和未来趋势的科学绘图

目的

本研究旨在利用文献计量分析对清真旅游结构进行全面、系统的回顾。由于对遵守伊斯兰教法的旅游产品的高需求，清真旅游的兴趣有所增加。此外，庞大的穆斯林人口增加了这一利基旅游领域对清真旅游产品和目的地因素的需求。

设计/方法论/途径

这篇综述通过书目耦合和共词分析进行网络可视化，提出了科学映射分析，以揭示清真旅游新兴和未来趋势的知识结构。

发现

当前和新兴趋势展示了三个主题：清真旅游的基础、清真旅游中的口碑传播以及穆斯林游客的满意度和忠诚度。同时，共词分析提出了主要与清真旅游挑战相关的四个主题：游客满意度、服务质量和穆斯林游客的吸引力。

研究局限性/影响

研究结果具有重要意义，有助于清真和一般旅游理论和应用。

原创性/价值

本综述为清真旅游的未来研究及其旅游管理进一步发展的相关主题提供了重要的基础知识。清真旅游最重要的新兴主题是通过清真友好的服务、客户服务质量、食品和饮料、设施和隐私来提高穆斯林游客的满意度和忠诚度所需的干预。共词分析表明，通过激发游客的宗教信仰、提高服务质量和感知价值以及发现新的穆斯林友好景点，增加游客对清真旅游的参与度。这项研究最重要的发现是确保清真和穆斯林友好型旅游业处于同一水平，根据伊斯兰惯例提供更好的服务。这种方法将提升清真旅游作为穆斯林和非穆斯林市场趋势产品的价值和地位。