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Standing up to problematic content on social media: which objection strategies draw the audience’s approval?
Journal of Computer-Mediated Communication ( IF 7.432 ) Pub Date : 2023-12-19 , DOI: 10.1093/jcmc/zmad046
Pengfei Zhao 1 , Natalie N Bazarova 1 , Dominic DiFranzo 2 , Winice Hui 1 , René F Kizilcec 3 , Drew Margolin 1
Affiliation  

Problematic content on social media can be countered through objections raised by other community members. While intended to deter offenses, objections can influence the surrounding audience observing the interaction, leading to their collective approval or disapproval. The results of an experiment manipulating seven types of objections against common types of offenses indicate audiences’ support for objections that implore via appeals and disapproval of objections that threaten the offender, as they view the former as more moral, appropriate, and effective compared to the latter. Furthermore, audiences tend to prefer more benign and less threatening objections regardless of the offense severity (following the principle of “taking the high road”) instead of objections proportionate to the offense (“an eye for an eye”). Taken together, these results show how objections to offensive behaviors may impact collective perceptions on social media, paving the way for interventions to foster effective objection strategies in social media discussions.

中文翻译:

勇敢地面对社交媒体上有问题的内容:哪些反对策略能赢得观众的认可?

社交媒体上有问题的内容可以通过其他社区成员提出的反对意见来反击。虽然目的是为了阻止冒犯,但反对意见可能会影响周围观众观察互动,导致他们集体赞同或反对。针对常见犯罪类型操纵七种反对的实验结果表明,受众支持通过上诉方式恳求的反对,不赞成威胁犯罪者的反对,因为他们认为前者比后者更道德、更恰当、更有效。后者。此外,无论冒犯的严重程度如何,观众往往更喜欢温和且威胁性较小的反对意见(遵循“走正路”的原则),而不是与冒犯行为相称的反对意见(“以眼还眼”)。总而言之,这些结果表明,对攻击性行为的反对可能会如何影响社交媒体上的集体看法,为在社交媒体讨论中制定有效反对策略的干预措施铺平道路。
更新日期:2023-12-19
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