Purpose

Social media fatigue (SMF) has been widely recognized; however, previous studies have included various concepts into a single fatigue construct. Fatigue has typically been explored from the stressor-strain-outcome (SSO) or stimulus-organism-response (SOR) perspectives. To further investigate SMF, the authors split it into the two constructs of exhaustion and disinterest. Furthermore, the authors introduced the concept of emotional labor and identified rules that may affect surface and deep acting strategies.

Design/methodology/approach

The authors designed and conducted a survey to collect data from social networking platform users.

Findings

Results from 364 users of social networking platforms supported most of the authors' hypotheses. First, most of the display rules affect the choice of deep or surface acting. Second, both types of acting lead to exhaustion, but only surface acting leads to disinterest. Third, discontinuance intention is affected by both types of fatigue.

Originality/value

This study contributes to SMF research by adding more antecedents (deep and surface acting) based on the emotional labor perspective and showing the impacts of communication rules on emotional labor. In addition, this study also distinguishes disinterest-style fatigue from exhaustion.

中文翻译：

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社交媒体疲劳假装和改变情绪如何阻碍社交媒体的使用

目的

社交媒体疲劳（SMF）已被广泛认识；然而，之前的研究已将各种概念纳入单一疲劳结构中。通常从压力源-应变结果（SSO）或刺激-有机体-反应（SOR）的角度来探讨疲劳。为了进一步研究 SMF，作者将其分为疲惫和无兴趣两种结构。此外，作者介绍了情感劳动的概念，并确定了可能影响表面和深层表演策略的规则。

设计/方法论/途径

作者设计并进行了一项调查，以收集社交网络平台用户的数据。

发现

来自 364 名社交网络平台用户的结果支持了作者的大部分假设。首先，大多数展示规则都会影响深层或表面表演的选择。其次，两种表演都会导致精疲力尽，但只有表面表演才会导致不感兴趣。第三，中止意愿受到两种类型疲劳的影响。

原创性/价值

本研究基于情绪劳动视角添加了更多前因（深层和表层行为），并展示了沟通规则对情绪劳动的影响，为SMF研究做出了贡献。此外，这项研究还区分了无兴趣型疲劳和疲惫。