Purpose

Massive multiplayer online role-playing games (MMORPGs) are representative metaverse games that are thriving in academia and the industry. This study aims to develop an integrated model based on Yee's motivations and the Proteus effect to explore individuals' intentions of playing MMORPGs.

Design/methodology/approach

The data were gathered by conducting an online survey (n = 441) for the players of World of Warcraft, an MMORPG. The collected data were analyzed with a structural equation model.

Findings

The outcomes of this research reveal that the Proteus effect positively influenced the intentions of the players to play the game via mediations of social, immersion, achievement motivations and enjoyment. Furthermore, the players influenced by the Proteus effect, which enables avatar embodiment and identification, exhibited a stronger intention to play MMORPGs.

Originality/value

This research is one of the first attempts to establish a theoretical framework involving the Proteus effect and Yee's motivations. In addition, the findings of this study imply that the Proteus effect should be considered when investigating the individual experience of metaverse games.

中文翻译：

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探索 Proteus 效应与玩大型多人在线角色扮演游戏 (MMORPG) 的意愿之间的关联

目的

大型多人在线角色扮演游戏（MMORPG）是在学术界和工业界蓬勃发展的代表性元宇宙游戏。本研究旨在开发一个基于 Yee 动机和 Proteus 效应的综合模型，以探索个人玩 MMORPG 的意图。

设计/方法论/途径

 这些数据是通过对大型多人在线角色扮演游戏《魔兽世界》的玩家进行在线调查（n = 441）来收集的。使用结构方程模型对收集的数据进行分析。

发现

这项研究的结果表明，普罗透斯效应通过社交、沉浸感、成就动机和享受的中介作用，对玩家玩游戏的意图产生积极影响。此外，受Proteus效应影响的玩家表现出更强烈的玩MMORPG的意愿，Proteus效应可以实现化身和识别。

原创性/价值

这项研究是建立涉及普罗透斯效应和易的动机的理论框架的首次尝试之一。此外，本研究的结果表明，在调查虚拟宇宙游戏的个人体验时应考虑普罗透斯效应。