Social and economic impacts of the cruise industry are undeniable within the United States (U.S.). Online media about cruising was quantified in terms of volume and net sentiment, then analyzed alongside stock market performance of cruise companies. Daily net sentiment was positively correlated with daily stock closing prices for the three major operators studied (NCLH, RCL, CCL). Further analysis reveals that online media net sentiment had a positive effect on daily closing prices; an increase of 1 point in the sentiment score led to a $0.07, $0.23, and $0.08 increase in the daily closing price of NCLH, RCL, and CCL, respectively. In addition, imposing a no sail order led to negative impacts with the greatest against RCL. Finally, a variable for the COVID effect on these firms revealed differing magnitudes of effect and directionality to each of the firms.

在美国 (US)，邮轮业的社会和经济影响是不可否认的。关于邮轮的在线媒体根据数量和净情绪进行量化，然后与邮轮公司的股票市场表现一起分析。对于所研究的三大运营商（NCLH、RCL、CCL），每日净情绪与每日股票收盘价呈正相关。进一步分析发现，网络媒体网络情绪对日收盘价有正向影响；情绪得分每增加 1 点，NCLH、RCL 和 CCL 的每日收盘价分别上涨 0.07 美元、0.23 美元和 0.08 美元。此外，实施禁航令对 RCL 造成的负面影响最大。最后，