The current governance model of gig platform ecosystems benefits gig platforms and customers, but puts gig workers in the weakest position of the triangular relationship. Thus, gig workers experience difficulty in addressing hardships related to gig work. To this end, we must determine how gig platforms build a governance environment that matches gig workers to help them craft gig work. However, extant studies have remained in the qualitative research surface, lacked a certain empirical insight, and have not clarified the direction to creating an effective platform governance model. Thus, based on such literature, we first conceptualize platform formalization governance. Drawing on person-environment fit theory, the PLS-SEM analysis of 290 data from gig workers finds that platform formalization governance directly promotes gig workers' job crafting and indirectly propels it by improving performance appraisal systems' transparency. However, platform work insecurity climate weakens such an direct/indirect positive relationship. These findings contribute to strategic values and effectiveness of the governance model of gig platform ecosystems, thus balancing interests between gig platforms, gig workers, and customers. Gig platforms should consider appropriately formalizing the current governance model and improving work insecurity climate, which helps gig workers more easily address hardships associated with platform work through job crafting.

当前零工平台生态系统的治理模式有利于零工平台和客户，但使零工工作者处于三角关系中最弱势的地位。因此，零工工作者很难解决与零工工作相关的困难。为此，我们必须确定零工平台如何构建与零工工人相匹配的治理环境，帮助他们打造零工工作。但现有研究还停留在定性研究层面，缺乏一定的实证洞察，没有为创建有效的平台治理模型指明方向。因此，基于这些文献，我们首先概念化平台形式化治理。借鉴人与环境契合理论，对 290 份零工工人数据的 PLS-SEM 分析发现，平台正规化治理直接促进零工工人的工作塑造，并通过提高绩效考核体系的透明度间接推动其工作塑造。然而，平台工作的不安全氛围削弱了这种直接/间接的正向关系。这些发现有助于提升零工平台生态系统治理模式的战略价值和有效性，从而平衡零工平台、零工工人和客户之间的利益。零工平台应考虑适当规范当前的治理模式并改善工作不安全氛围，这有助于零工工人通过工作重塑更轻松地解决与平台工作相关的困难。平台工作的不安全氛围削弱了这种直接/间接的积极关系。这些发现有助于提升零工平台生态系统治理模式的战略价值和有效性，从而平衡零工平台、零工工人和客户之间的利益。零工平台应考虑适当规范当前的治理模式并改善工作不安全氛围，这有助于零工工人通过工作重塑更轻松地解决与平台工作相关的困难。平台工作的不安全氛围削弱了这种直接/间接的积极关系。这些发现有助于提升零工平台生态系统治理模式的战略价值和有效性，从而平衡零工平台、零工工人和客户之间的利益。零工平台应考虑适当规范当前的治理模式并改善工作不安全氛围，这有助于零工工人通过工作重塑更轻松地解决与平台工作相关的困难。