Overview

Cloud service systems have emerged as critical services for digital storage. In the field of cloud service branding, effective construction of branding is carried out through the intersection of the emotional design process and an interface system. This research into cloud service branding design employs a new branding emotion framework and incorporated the digital BrandUX to address the work of emotional design and Cloud Service Interface (CSI). This doctoral research takes this framework to test the emotional design features that affect user interface quality. The aim is to identify potential improvements to the cloud service brand consistency. The results of this paper are anticipated to transform cloud service brand recognition into a visual symbol that effectively evokes positive emotions in users. Next, this study contributes to the mitigation of the perceptual gap between designers and users, which enhances audience recognition and trust towards cloud service branding.

概述

云服务系统已成为数字存储的关键服务。在云服务品牌领域，通过情感设计流程与界面系统的交叉，进行品牌的有效构建。这项针对云服务品牌设计的研究采用了新的品牌情感框架，并结合数字BrandUX来解决情感设计和云服务接口（CSI）的工作。这项博士研究采用这个框架来测试影响用户界面质量的情感设计特征。目的是确定云服务品牌一致性的潜在改进。本文的结果有望将云服务品牌认知转化为有效唤起用户积极情绪的视觉符号。下一个，