This paper presents a study of visual perception through the application of eye-tracking of prehistoric ceramics. The study is a feasible methodology to understand the agency of material culture through quantitative techniques, which allows for the analyses of possible relationships between visual-perceptual behaviour, material culture and social complexity. In particular, the horizontality of gaze is shown to be associated with pottery from early periods and its verticality increases in pottery materials from later, more complex societies. These, and other results, confirm that differential patterns of visual response by observers are determined by the material characteristics of each ceramic style. Implications for improved interpretation of archaeological phenomena are discussed including the possibilities of new applications for heritage management. Therefore, eye-tracking analysis appears to be a powerful and profitable archaeometric technique.

本文介绍了通过史前陶瓷眼动追踪技术的视觉感知研究。该研究是一种通过定量技术理解物质文化作用的可行方法，可以分析视觉-感知行为、物质文化和社会复杂性之间的可能关系。特别是，凝视的水平性被证明与早期的陶器有关，而它的垂直性在后来更复杂的社会的陶器材料中增加。这些和其他结果证实，观察者视觉反应的不同模式是由每种陶瓷风格的材料特性决定的。讨论了改进考古现象解释的意义，包括遗产管理新应用的可能性。因此，眼动追踪分析似乎是一种强大且有利可图的考古学技术。