Purpose

The purpose of this study was to examine the effect of member identity and its dimensions of power, urgency, external legitimacy, internal legitimacy and interest, on satisfaction and behavioural intentions in fitness centres.

Design/methodology/approach

Two studies were designed. In Study 1, data were collected from fitness centre members (n = 225) and structural equation modelling used to examine the dimensions of fitness centre member identity and its subsequent effect on satisfaction and behavioural intentions. In Study 2, interviews exploring member identity were conducted with members (n = 9) and managers (n = 7) and a content analysis contrasted their perceptions of power, urgency, internal legitimacy, external legitimacy and interest.

Findings

The results of Study 1 support the multidimensional construct of member identity and its positive influence on both satisfaction and behavioural intentions. Satisfaction mediated the relationship between member identity and behavioural intentions. In Study 2, managers and members expressed similar perceptions of the member identity dimensions: low power; urgency is issue-dependent; external legitimacy is recognized; members are perceived as legitimate; and most members exhibit high interest in their membership.

Originality/value

This study provides a deeper understanding of how member identity contributes to long-term relationships between members and fitness centres. It extends the body of consumer behaviour literature in the context of fitness centres.

中文翻译：

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健身中心的会员身份及其后果：会员和管理者观点的检验

目的

本研究的目的是检验会员身份及其权力、紧迫性、外部合法性、内部合法性和兴趣维度对健身中心满意度和行为意图的影响。

设计/方法论/途径

设计了两项研究。在研究 1 中，从健身中心会员 (n = 225) 收集数据，并使用结构方程模型来检查健身中心会员身份的维度及其对满意度和行为意图的后续影响。在研究 2 中，对成员 (n = 9) 和管理者 (n = 7) 进行了探讨成员身份的访谈，并通过内容分析对比了他们对权力、紧迫性、内部合法性、外部合法性和利益的看法。

发现

研究 1 的结果支持会员身份的多维构建及其对满意度和行为意图的积极影响。满意度介导了成员身份与行为意图之间的关系。在研究 2 中，管理者和成员对成员身份维度表达了相似的看法：权力低；紧急程度取决于问题；外部合法性得到承认；成员被认为是合法的；大多数会员对其会员资格表现出浓厚的兴趣。

原创性/价值

这项研究让人们更深入地了解会员身份如何有助于会员与健身中心之间的长期关系。它扩展了健身中心背景下的消费者行为文献。