Two large surveys with adult samples of Americans (N = 1,105; N = 1,035) investigated differences in perceived incivility between seven social media platforms. Perceptions of incivility were targeted, given both their inherent societal relevance and the personalized nature of each user’s platform experience. Utilizing a novel approach, observations per platform were nested within each user, facilitating disentangling user-level from platform-level factors. Study 1 demonstrated that even accounting for differences between users, perceptions vary by platform. Further, while individual users do admit to generating uncivil content themselves, self-perceptions were in contrast largely stable across platforms. Study 2 built upon Study 1 by investigating additional platform-level factors that could impact perceptions of incivility: Differences in perceived affordances between platforms were related to differences in perceptions of incivility’s prevalence. Specifically, platforms characterized by either perceived anonymity or perceived network association were in turn perceived to be more uncivil.

中文翻译：

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不同平台，不同用途：测试平台和个体差异对不文明感知和自我报告不文明行为的影响

两项针对美国人成人样本的大型调查（N = 1,105；N = 1,035）调查了七个社交媒体平台之间感知到的不文明行为的差异。鉴于其固有的社会相关性和每个用户平台体验的个性化性质，不文明行为的看法是有针对性的。利用一种新颖的方法，每个平台的观察嵌套在每个用户中，有助于将用户级别与平台级别因素分开。研究 1 表明，即使考虑到用户之间的差异，看法也会因平台而异。此外，虽然个人用户确实承认自己产生了不文明的内容，但相比之下，自我认知在各个平台上基本稳定。研究 2 建立在研究 1 的基础上，调查了可能影响不文明行为感知的其他平台级因素：平台之间感知能力的差异与对不文明行为普遍存在的看法的差异有关。具体而言，以感知匿名或感知网络关联为特征的平台反过来被认为更加不文明。