As many new ventures are started by founding teams, it is these founding teams that likely engage in creating their venture's culture. We draw on theories of cultural dynamics and the literature on team cognitive diversity to investigate the creation of a new venture's culture. Specifically, we theorize how a founding team's cognitive diversity impacts the team's production of cultural information and the transmission of that information throughout the venture. Cognitive diversity directly influences the founding team's production of cultural information by shaping the diversity of the information set and the speed of its production. Moreover, cognitive diversity can give rise to faultlines within the venture, impacting how venture members interpret cultural information. Importantly, our model suggests a complex interplay between the production and interpretation of cultural information. Understanding culture creation in new ventures is important because a new venture's culture shapes its legitimacy and thus its access to stakeholder resources for venture emergence.

由于许多新企业都是由创始团队创办的，因此这些创始团队可能会参与创建他们的企业文化。我们利用文化动力学理论和关于团队认知多样性的文献来研究新企业文化的创建。具体来说，我们对创始团队的认知多样性如何影响团队的文化信息生产以及该信息在整个企业中的传播进行了理论化。认知多样性通过塑造信息集的多样性及其生产速度，直接影响创始团队对文化信息的生产。此外，认知多样性会导致企业内部出现断层，影响企业成员对文化信息的解读方式。重要的，我们的模型表明文化信息的生产和解释之间存在复杂的相互作用。了解新企业中的文化创造很重要，因为新企业的文化决定了它的合法性，从而决定了它获得风险投资的利益相关者资源的机会。