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Fighting cheapfakes: using a digital media literacy intervention to motivate reverse search of out-of-context visual misinformation
Journal of Computer-Mediated Communication ( IF 7.432 ) Pub Date : 2022-11-22 , DOI: 10.1093/jcmc/zmac024
Sijia Qian 1 , Cuihua Shen 1 , Jingwen Zhang 1
Affiliation  

As a significant source of misinformation, out-of-context visual misinformation refers to visuals presented in an unrelated context. This study explores whether a digital media literacy intervention that features reverse image search tools has significant effects on participants’ message credibility judgment, discernment of visual misinformation, and intention of using reverse image search tools. Data were collected from a pre-registered, web-based, between-subjects experiment (N = 905). Results revealed a significant difference on intention of using reverse search tools among three experimental conditions: active intervention that involved both knowledge and behavior, passive intervention that involved knowledge only, and a control condition. Specifically, active intervention significantly increased intention of using reverse search tools, compared to the passive intervention and the control. Neither active nor passive intervention had an effect on credibility judgment or misinformation discernment. We discuss the implications for future digital media intervention designs and journalism practice that aim to combat visual misinformation.

中文翻译:

打击廉价假货:使用数字媒体素养干预来激发对断章取义的视觉错误信息的反向搜索

作为错误信息的重要来源,断章取意的视觉错误信息是指在不相关的上下文中呈现的视觉效果。本研究探讨以反向图像搜索工具为特色的数字媒体素养干预是否对参与者的消息可信度判断、视觉错误信息的辨别以及使用反向图像搜索工具的意图有显着影响。数据是从预先注册的、基于网络的受试者间实验 (N = 905) 中收集的。结果显示,在三种实验条件下,使用反向搜索工具的意图存在显着差异:涉及知识和行为的主动干预、仅涉及知识的被动干预和控制条件。具体来说,主动干预显着增加了使用反向搜索工具的意愿,与被动干预和控制相比。主动干预和被动干预都不会影响可信度判断或错误信息识别。我们讨论了对旨在打击视觉错误信息的未来数字媒体干预设计和新闻实践的影响。
更新日期:2022-11-22
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