The continuous development of individual competences is a fundamental instrument for organizations aiming to achieve long-term competitive advantage. Digital technologies can play a pivotal role in competence acquisition by facilitating the learning process. This paper describes the design, development, and evaluation process of a competence acquisition mobile app incorporating persuasive systems principles. A pilot study involving managers from an IT consulting firm was used to evaluate the artifact. This was followed by a full-scale deployment of the mobile app with management and staff of a supermarket chain. The results indicate that the use of the mobile app effectively improved users’ learning process outcomes, as well as their ability to deploy the new competence. Theoretical and practical contributions are discussed.

个人能力的不断发展是组织旨在实现长期竞争优势的基本工具。通过促进学习过程，数字技术可以在能力获取方面发挥关键作用。本文描述了结合说服系统原理的能力获取移动应用程序的设计、开发和评估过程。一项涉及 IT 咨询公司管理人员的试点研究用于评估工件。随后，一家超市连锁店的管理层和员工全面部署了移动应用程序。结果表明，移动应用程序的使用有效地提高了用户的学习过程成果，以及他们部署新能力的能力。讨论了理论和实际贡献。