Abstract

This study aimed to design a unique gown collection for Pakistani Muslim women. Qualitative data were collected to identify the Islamic dressing requirements and demands of Pakistani Muslim women. Thirty Pakistani Muslim women were interviewed, and three key themes emerged, including (a) a new proposition is needed for Pakistani women’s fashion; (b) Modesty is the priority; and (c) Faith, Fashion and Fusion. Findings revealed that women in Pakistan want to adopt modern fashion trends as well as modesty. Pakistani women want to wear the styles of western evening gowns, but they are limited by the lack of modesty of these garments. Thus, women want designers to create a blend of Muslim clothing and modern evening gowns, so they can be modest as well as fulfil their desires to keep their attire trendy according to the trends of western evening gowns. Building on the interview findings, an abaya collection is designed by merging traditional Muslim abayas and western evening gowns.

摘要

本研究旨在为巴基斯坦穆斯林女性设计独特的礼服系列。收集定性数据以确定巴基斯坦穆斯林妇女的伊斯兰着装要求和要求。30 名巴基斯坦穆斯林女性接受了采访，出现了三个关键主题，包括 (a) 巴基斯坦女性时尚需要一个新的命题；(b) 谦虚为重；(c) 信仰、时尚和融合。调查结果显示，巴基斯坦女性希望采用现代时尚趋势以及谦虚。巴基斯坦女性想穿西式晚礼服的款式，但受限于这些服装缺乏端庄感。因此，女性希望设计师将穆斯林服装和现代晚礼服融为一体，这样她们既可以保持谦虚，又可以根据西方晚礼服的趋势来满足保持服装时尚的愿望。