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R.I.(a)P.: On Fashion, Branding and Irony – An Interview with Professor Wowo Kraus
Fashion Practice Pub Date : 2021-11-12 , DOI: 10.1080/17569370.2021.1983117
Renate Stauss

Abstract

This interview-article is a commentary on some of the early reverberations of Covid-19 on the fashion industry. It introduces R.I.(a)P., a work by fashion designer and professor Wowo Kraus to pull focus on some of the immediate industry reactions, and the underlying ambiguity of fashion, branding and death. Fashion evades death, just as death continues to be tabooed in global Western culture. Through its evocative aesthetic and materiality R.I.(a)P. can illuminate some of the blind spots of this industry. Here Kraus talks about the ideas and intricate making processes behind his work.



中文翻译:

RI(a)P.:关于时尚、品牌和反讽——对 Wowo Kraus 教授的采访

摘要

这篇采访文章是对 Covid-19 对时尚界的一些早期影响的评论。它介绍了 RI(a)P.,这是时装设计师和 Wowo Kraus 教授的作品,旨在将注意力集中在一些直接的行业反应上,以及时尚、品牌和死亡的潜在模糊性。时尚逃避死亡,正如死亡在全球西方文化中仍然是禁忌。通过其令人回味的美学和物质性 RI(a)P。可以照亮这个行业的一些盲点。在这里克劳斯谈到了他作品背后的想法和复杂的制作过程。

更新日期:2021-11-12
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