This paper investigated the impact of the type of title on the price of the artwork effects using the hammer price of the paintings auctioned in Korea during a two-year period from December 2017 to November 2019. The results of the analysis showed that a descriptive title had a negative effect on the prices fetched, whereas a more elaborate title had a positive effect on auction prices. Also, it was found that elaborate titles for abstract paintings had a significant positive impact on the hammer price. In the case of unknown artists, a descriptive title had a negative effect on the auction price, while the absence of a title had a positive impact. The findings of this study suggest that artists must make careful decisions when titling their work because the title of the work affects the purchase decisions of art collectors.

本文使用2017年12月至2019年11月这两年期间在韩国拍卖的绘画的落槌价调查了标题类型对艺术品效果价格的影响。分析结果表明，描述性标题对拍出的价格产生负面影响，而更详尽的标题对拍卖价格产生正面影响。此外，还发现精心制作的抽象绘画标题对拍槌价格产生了显着的积极影响。在未知艺术家的情况下，描述性标题对拍卖价格有负面影响，而没有标题会产生积极影响。这项研究的结果表明，艺术家在为作品定名时必须做出谨慎的决定，因为作品的名称会影响艺术品收藏家的购买决定。