Prosociality is an ideal context to begin shifting traditional gender role stereotypes and promoting equality. Men and women both help others frequently, but assistance often follows traditional gender role expectations, which further reinforces restrictive gender stereotypes in other domains. We propose an integrative process model of gender roles inhibiting prosociality (GRIP) to explain why and how this occurs. We argue that prosociality provides a unique entry point for change because it is (a) immediately rewarding (which cultivates positive attitude formation), (b) less likely to threaten the gender status hierarchy, and therefore less susceptible to social backlash (which translates into less restrictive social norms), and (c) a skill that can be learned (which leads to stronger beliefs in one’s own ability to help). Using the GRIP model, we derive a series of hypothesized interventions to interrupt the self-reinforcing cycle of gender role stereotyping and facilitate progress toward broader gender equality.

亲社会是开始转变传统性别角色刻板印象和促进平等的理想环境。男人和女人都经常帮助他人，但帮助往往遵循传统的性别角色期望，这进一步强化了其他领域的限制性性别刻板印象。我们提出了一个性别角色抑制亲社会性（GRIP）的综合过程模型来解释这种情况发生的原因和方式。我们认为亲社会性为变革提供了一个独特的切入点，因为它（a）立即获得回报（培养积极的态度形成），（b）不太可能威胁到性别地位等级，因此不太容易受到社会反弹（这转化为限制较少的社会规范），以及（c）可以学习的技能（这会导致对自己的帮助能力有更强的信念）。使用 GRIP 模型，