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个人简介

吴茂英博士,浙江大学管理学院旅游管理系副教授、博士生导师。本科与硕士就读于浙江大学旅游管理专业(2002-2008)。在澳大利亚联邦政府的奋进研究生奖学金(Australian Endeavour Postgraduate Award)的资助下,她前往澳大利亚詹姆斯库克大学(James Cook University)(2009-2012)攻读博士学位,师从“澳洲旅游学首席教授”Philip Pearce博士。 在2013年9月加盟浙江大学管理学院之前,吴茂英任职于澳大利亚詹姆斯库克大学E研究中心(2012.10-2013.09),从事与高科技应用相关的研究,比如,“智慧农场”、“智慧旅游”等。 吴茂英先后在Journal of Sustainable Tourism,Tourism Management,Current Issues in Tourism,Tourism Geographies,Asia Pacific Journal of Tourism Research,Tourism and Hospitality Research等SSCI期刊和国内高质量期刊(如旅游学刊、经济地理、地理科学、人文地理等)发表近70篇期刊文章。编辑出版The World Meers Aisan Tourists(伦敦Emerald出版社)一本,聚焦亚洲游客走出亚洲的旅游体验。在多项独立学者的研究评价(如张凌云教授等学者[2017,《中国大陆和港澳台地区学者国际旅游学术论文产出和影响评价》,旅游导刊]、保继刚、陈钢华和Jin[2018,China Tourism Research:A Review of Publications from Four Top International Journals,Journal of China Tourism Research]),吴茂英均受到良好的评价,位列高产榜中。2020年,吴茂英被中国旅游研究联合会(International Association for China Tourism Studies,IACTS)评为杰出青年学者(Outstanding Young Scholar of IACTS)。 教学与课程 本科 《文献综述与论文导写》 《旅游心理学》 《国际旅游业》 《跨文化管理》(双语) 《伦理与社会责任》 研究生(博士) 《旅游者研究》(英语) 《高级管理研究方法》 《文创与遗产活化》 科研 1)中国大运河的多重游憩空间与文化自信战略研究(国家社科一般项目,No.19GB136,2019-2022),主持。 2)大运河杭州段打造国际旅游目的地战略研究,杭州运河(河道)研究院运河学研究课题(2017-2018),主持 3)家庭旅游体验及学习收益研究:儿童与家长的系统视角,中央高校基本科研业务费交叉预研项目(2017-2019,No.2017XZA228),联合主持 4)“新公共外交”视角下的公民出境文明旅游与国家形象关系研究.国家社科青年项目(2014–2016,No.14CGL024,免于鉴定),主持 5)西藏非物质文化遗产数据库建设(国家社科重点项目,2013-2016,No.13AZD060,申请结题),参与(3/6) 6)城市滨水区文化遗产保护与传承研究(国家社科一般项目,2013-2016,No.13BSH044,已结题,免鉴定),参与(2/8) 7)信息化和旅游业的深度融合----智慧旅游新业态研究(国家社科一般项目,2013-2015.No.13BJY148,已结题,良好),参与(3/7) 8)Chinese tourists in regional Australia.Australia China Council’s Australian Studies Competitive Project Award(2014-2015),主持 研究成果 专著类(1部) 1)Pearce,P.L.&Wu,M.-Y.(2016).The World Meets Asian Tourists(Eds).London:Emerald. 书章(11篇) 59)Wu,M.-Y.(2018).Getting around.In Pearce,P.L.(Eds).Tourist Behaviour.The Essential Companion. 60)Wu,M.-Y.&Pearce,P.L.(2017).Factors affecting how young hosts welcome tourists;an Asian case study.In Y.Wang,A.Shakeela,A.Kwek,&C.Khoo-Lattimore(Eds).Managing Asian Destinations. 61)Xu,J.&Wu,M.-Y.(accepted in April,2016).Netnography as a new research method in tourism studies:A bibliometric analysis of journal articles(2006-2015).In Nunkoo,R.(Eds):Handbook of Research Methods in Tourism and Hospitality Management.Edward Elgar publishers. 62)Pearce,P.L.&Wu,M.-Y.(2016).Introduction:Meeting Asian tourists.In P.L.Pearce,&M.-Y.Wu,(Eds):The World Meets Asian Tourists.(pp.1-19).Bingley:Emerald. 63)Wu,M.-Y.(2016).Media representation of Chinese outbound tourists’behavior.In P.L.Pearce,&M.-Y.Wu,(Eds):The World Meets Asian Tourists.(pp.57-71).Bingley:Emerald. 64)Wu,M.-Y.&Pearce,P.L.(2016).Italian cathedrals and Chinese tourists.In P.L.Pearce,&M.-Y.Wu,(Eds):The World Meets Asian Tourists.(pp.149-167).Bingley:Emerald. 65)Pearce,P.L.&Wu,M.-Y.(2016).Conclusion:Theoretical and managerial considerations.In P.L.Pearce,&M.-Y.Wu,(Eds):The World Meets Asian Tourists.(pp.325-343).Bingley:Emerald. 66)Pearce,P.L.&Wu,M.-Y.(2016).Chinese tourists’on-site experience in Florence;applying the orchestrate model.In Li,X(Eds):Chinese Outbound Tourism 2.0.(pp.199-214).Oakville,Canada:Apple Academic Press. 67)吴茂英(2014).澳大利亚对华游客细分战略研究.宋子千.胡抚生主编,中国旅游评论:政策专辑(pp.136-146).北京:旅游教育出版社. 68)Wu,M.-Y.,&Pearce,P.L.(2013).Looking down,looking out,and looking forward:Tibetan youth view tourism in the future.In O.Moufakkir&Y.Reisinger(Eds.),The Host Gaze in Global Tourism(pp.125-141).Oxfordshire:CABI. 69)张环宙、沈旭炜、吴茂英、汪勇庆(2013).钱塘江及钱江新城旅游开发研究:从CBD到滨水RBD.王国平主编,钱塘江研究报告(pp163-204).杭州:杭州出版社.

研究领域

游客行为(新兴市场游客行为、亲环境行为、公民行为等) 旅游社区可持续发展(可持续生计、自组织、小微企业、返乡创业等) 遗产管理与旅游活化

近期论文

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英文期刊论文(45篇) 1)Tong,Y.,Wu,M.-Y.*,Pearce,P.L.,Zhai,J.,&Shen,H.(2020).Children and structured holiday camping:processes and perceived outcomes.Tourism Management Perspectives.DOI: 2)Wen,J.,&Wu,M.-Y.*(2020).How special is special interest tourism and how special are special interest tourists?A perspective article in a Chinese context.Current Issues in Tourism,DOI:10.1080/13683500.2020.1750575. 3)Li,Q.&Wu,M.-Y.*(2020).Tourists’pro-environmental behaviour in travel destinations:benchmarking the power of social interaction and individual attitude.Journal of Sustainable Tourism,28(9),1371-1389. 4)Shen,H.,Wu,M.-Y.*,Wall,G.,&Tong,Y.,(2019).Craft museum visitors’interactive experiences,benefits and behavioural intentions:Perspectives of Chinese parents.Leisure Studies(SSCI).DOI:10.1080/02614367.2019.1696390. 5)Wu,M.-Y.,Wall,G.,Zhai,J.*,&Li,Q.,(2019).Understanding International Students’Motivations to Pursue Higher Education in Mainland China.Educational Review.DOI:10.1080/00131911.2019.1662772. 6)Fan,L.-N.,Wu,M.-Y.*,Wall,G.,&Zhou,Y.(2019).Community support for tourism in China’s Dong ethnic villages.Journal of Tourism and Cultural Change.DOI:10.1080/14766825.2019.1659283. 7)Wu,M.-Y.,Zu,Y.-J.,Wall,G.,&Ying,T.*(2019).Chinese children’s family tourism experiences.Tourism Management Perspectives(SSCI).29,166-175. 8)Li,Q.,&Wu,M.–Y.*,(2019).Rationality or morality?A comparative study of pro-environmental intentions of local and nonlocal visitors in nature-based destinations.Journal of Destination Marketing and Management(SSCI).11,130-139. 9)Huang,K.,Pearce,P.,Wu,M.-Y.*,&Wang,X.,(2019).Tourists and Buddhist heritage sites:an integrative analysis of visitors’experience and happiness through positive psychology constructs.Tourist Studies(SSCI).19(4),549-568. 10)Wu,M.-Y.,Wall,G.,&Tong,Y.*(accepted in June 2018).Research on China’s inbound tourism:A comparative review.Journal of China Tourism Research. 11)Wang,W.,Yi,L.,Wu,M.-Y.*,Pearce,P.&Huang,S.(2018).Examining Chinese young adults’motivations for traveling with their parents.Tourism Management.69:422-433. 12)Pearce,P.L.&Wu,M.-Y.*(2018).Entertaining international tourists:An empirical study of an iconic site in China.Journal of Hospitality&Tourism Research(SSCI,IF=2.646).42(5):772-792. 13)Pearce,P.L.&Wu,M.-Y.*(2018).A mobile narrative community:Communication amongst senior recreational vehicle travellers.Tourist Studies(SSCI,IF=1.147).18(2):194-212. 14)Zhou,L.-Q.,Shen,H.-L.,Wu,M.-Y.*,Wall,G.,&Shen,X.(2018).The perceived benefits of visiting heritage museums:Chinese parents’perspectives.International Journal of Heritage Studies(SSCI,IF=1.156).DOI:10.1080/13527258.2018.1428667. 15)Wang,W.,Wu,J.,Wu,M.-Y.*,&Pearce,P.(2018).Shaping tourists’green behavior:the hosts’efforts at rural Chinese B&Bs.Journal of Destination Marketing and Management(SSCI,IF=1.556).DOI:DOI:10.1016/j.jdmm.2018.01.006. 16)Zhou,L.-Q.,Yu,J.-B.,Wu,M.-Y.,*Wall,G.,&Pearce,P.L.(2018).Seniors’seasonal movements for health enhancement.The Service Industries Journal.(SSCI,IF=1.172).38(1-2),27-47. 17)Wu,M.-Y.,*&Pearce,P.L.(2017).Gap time and Chinese tourists:Exploring constraints.Current Issues in Tourism(SSCI,IF=2.451).DOI:10.1080/13683500.2017.1415868. 18)Wu,M.-Y.,Pearce,P.L.,&Li,Q.*(2017).Chinese behind the wheel:factors affecting their satisfaction with international self-drive holidays.Journal of Destination Marketing&Management(SSCI,IF=1.556).DOI:10.1016/j.jdmm.2017.09.004. 19)Wu,M.-Y.*&Pearce,P.L.(2017).Understanding Chinese overseas recreational vehicle tourists:A netnographic and comparative approach.Journal of Hospitality&Tourism Research(SSCI,IF=2.646).41(6):696-718. 20)Wu,M.-Y.*,&Pearce,P.L.,(2017).A tale of two parks:Tibetan youth’s preferences for tourism community futures.Journal of Tourism and Cultural Change(SSCI,IF=0.732).15(4):359-379. 21)Wu,M.-Y.*,&Wall,G.(2017).Visiting heritage museums with children:Chinese parents’motivations.Journal of Heritage Tourism.12(1),36-51. 22)Wu,M.-Y.,Pearce,P.L.,&Dong,W.,*(2017).How satisfying are Shanghai’s superior hotels?The views of international tourists.International Journal of Contemporary Hospitality Management(SSCI,IF=3.196).29(4),1096-1115. 23)Wu,M.-Y.*,&Pearce,P.L.(2017).The rally experience:Exploring motivation patterns of Australian Grey Nomads.Journal of Destination Marketing&Management(SSCI,IF=1.556).6(4),407-415. 24)Wu,M.-Y.*,&Wall,G.(2016).Chinese research on family tourism:Review and research implications.Journal of China Tourism Research.12(3-4):274-290. 25)Wu,M.-Y.*&Pearce,P.L.(2016).Tourism blogging motivations:Why we create little“Lonely Planet”?.Journal of Travel Research(SSCI,IF=4.564).55(4):537-549. 26)Pearce P.L.&Wu,M.-Y.*(2016).Tourists’evaluation of a romantic themed attraction:Expressive and instrumental issues,Journal of Travel Research(SSCI,IF=4.564).55(2):220-232. 27)Wu,M.-Y.(2016).Approaching tourism:Perspectives from the young hosts in a rural heritage community in Tibet.Current Issues in Tourism(SSCI,IF=2.451).19(11):1158-1175. 28)Wu,M.-Y.(2015).Driving an unfamiliar vehicle in an unfamiliar country:Exploring Chinese recreational vehicle tourists’safety concerns and coping techniques in Australia.Journal of Travel Research(SSCI,IF=4.564).54(6):801-813. 29)Wu,M.-Y.*,Pearce,P.L.,Huang,K.,&Fan,T.(2015).The“Gap Year”in China:Views from the participants and implications for the future.Current Issues in Tourism(SSCI,IF=2.451).18(2):158-174. 30)Pearce,P.L.&Wu,M.-Y.*(2015).Soft Infrastructure at Tourism Sites:Identifying Key Issues for Asian Tourism from Case Studies.Tourism Recreation Research.40(1):120-132. 31)Pearce,P.L.,Wu,M.-Y.*&Chen,T.(2015).The spectacular and the mundane:Chinese tourists'online representations of an iconic landscape journey.Journal of Destination Marketing&Management(SSCI,IF=1.556),4:24-35. 32)Wu,M.-Y.,Wall,G.*,&Zhou,L.(2014).A free pricing strategy at a major tourist attraction:The West Lake case,China.Journal of Destination Marketing&Management(SSCI,IF=1.556).3,96-104. 33)Wu,M.-Y.*,&Pearce,P.L.(2014).Chinese recreation vehicle users in Australia:a netnographic study of tourist motivation.Tourism Management(SSCI,IF=4.707).43,22-35. 34)Zhou,L-Q,Ye,S.,Pearce,P.L.,&Wu,M.-Y.*(2014).Refreshing hotel satisfaction studies by reconfiguring customer review data.International Journal of Hospitality Management(SSCI,IF=2.787).38,1-10. 35)Wu,M.-Y.,Wall,G.,&Pearce,P.L*.(2014).Shopping experiences:International tourists in Beijing’s Silk market.Tourism Management(SSCI,IF=4.707).41:96-106. 36)Wu,M.-Y.*,&Pearce,P.L.(2014).Host tourism aspirations as a point of departure for the sustainable livelihoods approach.Journal of Sustainable Tourism(SSCI,IF=2.978).22(3):440-460. 37)Pearce,P.L.&Wu,M.-Y.*(2014).Building familiarity with a new market:Motivations for Chinese recreational vehicle tourists in Australia.Journal of Hospitality&Tourism Cases.3(1):20-29. 38)Wu,M.-Y.*,&Pearce,P.L.(2014).Appraising netnography:Towards insights about new markets in the digital tourist era.Current Issues in Tourism(SSCI,IF=2.451).17(5):463-474. 39)Wu,M.-Y.*,&Pearce,P.L.(2014).Assets-based community development as applied in tourism in Tibet.Tourism Geographies(SSCI,IF=1.663).16(3):438-456. 40)Pearce,P.L.,Wu,M.-Y.*,De Carlo,M.,&Rossi,A.(2013).Contemporary experiences of Chinese tourists in Italy:An onsite analysis in Milan.Tourism Management Perspectives.7,34-37. 41)Pearce,P.L.,Wu,M.-Y.*,&Osmond,A.(2013).Puzzles in understanding Chinese tourist behaviour:Towards a trip-C gaze.Tourism Recreation Research.38(2):145-157. 42)Wu,M.-Y.(2013).I would love to work in tourism,but….Exploring the outcomes of an ethnic tourism education initiative.Journal of Hospitality,Leisure,Sport&Tourism Education(SSCI,IF=0.206).12(1):47-58. 43)Wu,M.-Y.*,&Pearce,P.L.(2013).Tourists to Lhasa,Tibet:How local youth classify,understand and respond to different types of travellers.Asia Pacific Journal of Travel Research(SSCI,IF=1.051).18(6),549-572. 44)Pearce,P.L.*,&Wu,M.-Y.,(2013).Endogenous tourism marketing for destination development.Tourism Tribune,28(2):3-6. 45)Wu,M.-Y.,&Pearce,P.L.(2012).Tourism research in and about Tibet:Employing a system for reviewing regional tourism studies.Tourism and Hospitality Research,12(2):59-72. 中文期刊论文(23篇) 1)黄克己、张朝枝、吴茂英(2020).遗产地居民幸福吗?基于不同旅游扶贫模式的案例分析.旅游学刊 2)易柳夙、吴茂英(2020).家庭旅游研究进展——基于1998-2017年英文文献的综述.旅游学刊. 3)吴茂英、沈海莉(2018).新媒体时代视觉材料与目的地形象关系研究.旅游学刊.33(3):5-7. 4)张环宙、吴茂英、沈旭炜(2018).特色小镇:旅游业的浙江经验及其启示.武汉大学学报(哲学社会科学版).71(4): 5)易柳夙、吴茂英、卢欢(2018).基于激活-扩散理论的旅游目的地地域文化认知研究——以长江三峡为例.旅游论坛 6)王婉飞、吴建兴、吴茂英(2018年1月接收).乡村旅游发展中地方政府生态管理的驱动因素研究.旅游学刊. 7)吴茂英、谢朝武、卢欢.(2017).“特色大国外交”形势下中国公民出境文明旅游行为的塑造.中国旅游报.2017年12月5日003版. 8)周波、周玲强、吴茂英(2017).智慧旅游背景下增强现实对游客旅游意向的影响研究——一个基于TAM的改进模型,商业经济与管理.2:71-79. 9)张环宙、黄克己、吴茂英、汪勇庆、凌怡.(2017).我国邮轮游客的体验研究:以三大知名邮轮公司为例.浙江外国语学院学报.3:106-115. 10)张环宙、李秋成、吴茂英(2016).自然旅游地游客生态行为内生驱动机制实证研究,经济地理.36(12):139-148. 11)张环宙、吴茂英、刘婷(2016).国际游客凝视与旅游文明:基于“印象•刘三姐”的实证研究,世界地理研究.25(6):139-148. 12)吴茂英、周玲强(2016).“新公共外交”视角下的出境文明旅游与国家形象关系研究.旅游学刊.31(7):5-6. 13)吴茂英、陆均良(2016).互联网背景下的中国出境游客行为新特点.旅游学刊.31(5):5-7. 14)张环宙、黄克己、吴茂英(2015).基于博弈论视角的滨海文化旅游可持续发展研究[J].经济地理,35(4):202-208. 15)张环宙,沈旭炜,吴茂英(2015),滨水区工业遗存与城市记忆的延续研究,地理科学.35(2):183-189. 16)吴茂英,黄克己(2014),网络志评析:智慧旅游时代的应用与创新,旅游学刊,29(12):66-74. 17)吴茂英,Philip L.Pearce(2014),积极心理学在旅游学研究中的应用,旅游学刊,29(2):36-44. 18)张环宙,沈旭炜,吴茂英(2013),城市历史街区空间更新与业态更替研究,浙江外国语学院学报,1:90-96. 19)张环宙,吴茂英,沈旭炜(2013),城市滨水RBD开发:让滨水回归生活,经济地理,33(6):73-78. 20)吴茂英(2013),旅游凝视:评述与展望,旅游学刊,27(3):107-112. 21)张环宙,吴茂英(2010),休闲游憩导向的国外城市历史滨水地段复兴研究,人文地理,25(4):132-136. 22)周永广,马金涛,吴茂英(2009),基于“真实性”体验的乡村旅游社区化发展研究——以河北白洋淀“岛村”为例,浙江旅游职业学院学报,22(6):42-47. 23)周亚庆,吴茂英,周永广,竺燕红(2007),旅游学研究中的真实性理论及其比较,旅游学刊,22(6):42-47. 会议论文(13篇) 70)Wu,M.-Y.Pearce,P.L.,Li,Q.,&Chen,Y.(2017).International Chinese self-drive tourists:components of satisfaction.Paper presented at the 15th APacCHIRE Conference,Bali,Indonesia. 71)Xu,F.,Wu,M.-Y.,&Ying,T.(2017).Why Chinese tourists shopping for others when travel overseas?From a cultural perspective.Paper presented at the 15th APacCHIRE Conference,Bali,Indonesia. 72)Pearce,P.L.,Oguchi,T.,Wu,M.-Y.&Mohammadi,Z.(2016).International studies in savoring;coding recollections of intensely remembered tourism experiences.Paper presented at the 6th Bioannal ITSA Conference,London,UK. 73)Pearce,P.L.&Wu,M.-Y.(2014).Personal benefits of Grey Nomads travel:A positive psychology evaluation.Paper presented at the 5th Bioannal ITSA Conference,Perth,Australia. 74)Yu,J.,Zhou,L.,&Wu,M.-Y.(2014).Living long,living well:Perceived benefits driving Chinese senior mobility in Bama ethnic village.Paper presented at the 5th Bioannal ITSA Conference,Perth,Australia. 75)Wu,M.-Y.,Pearce,P.L.,&Zhou,Y.-Q.(2014).Creating value for satisfaction assessment from hotel travel reviews.Paper presented at the 12th APacCHIRE Conference,Kuala Lumpur,Malaysia. 76)Wu,M.-Y.,Pearce,P.L.,Huang,K.-J.,&Fan,T.-T.(2014).The evolving and involving concept of“Gap Year”:Perspectives from Chinese Participants.Paper presented at the 12th APacCHIRE Conference,Kuala Lumpur,Malaysia. 77)Liu,W.,Wu,M.-Y.&Pearce,P.L.(2014).Explaining students’motivations for studying in China.Poster presented at the 5th APacCHIRE Youth Conference,Kuala Lumpur,Malaysia. 78)Liu,B.-H,&Wu,M.-Y.(2014).Visiting intangible heritage museums:Linking parents and children’s views.Poster presented at the 5th APacCHIRE Youth Conference,Kuala Lumpur,Malaysia. 79)Wu,M.-Y.*,Pearce,P.L.&Zhou,L.(2013).My little Lonely Planet:Motivations for blog writing among Chinese outbound independent tourists.Paper presented at the 2nd World Research Summit for Tourism and Hospitality,Orlando,Florida,USA. 80)Pearce,P.L.*&Wu,M.-Y.(2013).Small Towns as Traveller Friendly Destinations:Exploring Stakeholder Views.Paper presented at the 2nd World Research Summit for Tourism and Hospitality,Orlando,Florida,USA. 81)Pearce,P.L.*,&Wu,M.-Y.(2012).Developing soft infrastructure to enhance the tourist experience:identifying key issues for Asian Pacific tourism from case studies.Paper presented at the TOSOK Conference,Ulsan,Korea. 82)Pearce,P.L.,&Wu,M.-Y.*(2010).The joint power of social representations theory and livelihoods analysis to assess tourism community futures.Paper presented at the the16th Annual Conference of Asia Pacific Tourism Association(APTA),Macau. 学位论文 Wu,M.-Y.(2012),Tourism at the roof of the world:Young hosts assessing tourism community futures,Ph.D thesis,James Cook University,retrived from http://eprints.jcu.edu.au/24990/ 吴茂英.(2008).饭店餐饮顾客感知公平性、消费情感与满意度关系研究,浙江大学硕士学位论文 吴茂英.(2006).高星级饭店的定制化服务研究,浙江大学本科学位论文

学术兼职

吴茂英担任国际旅游学会(International Tourism Studies Association,ITSA)中国区副主席;澳中旅游研究中心(Australia-China Tourism Research Network,ACTReNET)副主任。担任Journal of Travel Research编委,Tourism Management、Current Issues in Tourism、International Journal of Hospitality Management、Journal of Hospitality &Tourism Research等多个期刊的审稿人。

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