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The idea marketplace: Diversity, social capital, and innovation J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-09-10 Andreas H. Heusler, Natasha Z. Foutz, Martin Spann, Lucas Stich
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Effects of sampling healthy versus unhealthy foods on subsequent food purchases J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-09-04 Dipayan Biswas, Annika Abell, Mikyoung Lim, J. Jeffrey Inman, Johanna Held
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Addressing the greatest global challenges (UN SDGs) with a marketing lens J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-09-02 Dhruv Grewal, Praveen K. Kopalle, John Hulland
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Generative AI in innovation and marketing processes: A roadmap of research opportunities J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-08-26 Paola Cillo, Gaia Rubera
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The attenuation effects of time and “sensemaking” surveys on customer revenge J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-08-20 Yany Grégoire, Mansur Khamitov, François A. Carrillat, Mina Rohani
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Network centrality and firm performance: A meta-analysis J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-08-15 Mehdi Nezami, Natalie Chisam, Robert W. Palmatier
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The unheard voice of marketing research: Breaking through to news and social media J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-08-12 Samuel Stäbler, Michael Haenlein
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Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-08-12 Martin Mende, Tonya Williams Bradford, Anne L. Roggeveen, Maura L. Scott, Mariella Zavala
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Platform cooperatives in the sharing economy: How market challengers bring change from the margins J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-08-08 Aleksandrina Atanasova, Giana M. Eckhardt, Mikko Laamanen
The now-mature sharing economy has not delivered on its original utopian promises. Instead of providing prosocial benefits for consumers and society, incumbent platforms dominate monopolistic markets. In this article, we study a novel business model in the sharing economy––the platform cooperative––to ask how can a responsible marketing strategy can be viable and effective for market challengers. We
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(Un)intended spillovers of green government policies: The case of plastic regulations J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-08-08 Jenny van Doorn, Hans Risselada, Stephanie M. Rizio, Mengfei Ye
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The food production–consumption chain: Fighting food insecurity, loss, and waste with technology J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-08-07 Dhruv Grewal, Abhijit Guha, Stephanie M. Noble, Kara Bentley
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Felt something, hence it works: Merely adding a sensory signal to a product improves objective measures of product efficacy and product evaluations J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-29 Dan King, Sumitra Auschaitrakul, Yanfen (Cindy) You
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Activating the sustainable consumer:The role of customer involvement in corporate sustainability J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-22 Manuel Reppmann, Stephan Harms, Laura Marie Edinger-Schons, Johann Nils Foege
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One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-22 Yerong Zhang, Iina Ikonen, Jiska Eelen, Francesca Sotgiu
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Customer experience orientation: Conceptual model, propositions, and research directions J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-20 Farah Arkadan, Emma K. Macdonald, Hugh N. Wilson
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Unintended consequences of in-store technology for frontline employees: An empirics-first approach J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-20 Anastasia Nanni, Andrea Ordanini
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The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-10 Shijiao (Joseph) Chen, Yi Li, Jun Yao
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Food and technology: Using digital devices for restaurant orders leads to indulgent outcomes J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-08 Annika Abell, Dipayan Biswas, Christian Arroyo Mera
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Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-05 Bulent Menguc, Seigyoung Auh, Dionysius Ang, Nimet Uray
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Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-06-27 Carlos Bauer, Fine Leung, Robert W. Palmatier
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Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-06-15 Patrick Gauß, Sonja Gensler, Michael Kortenhaus, Nadine Riedel, Andrea Schneider
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The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-06-06 Dimitrios Tsekouras, Dominik Gutt, Irina Heimbach
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Dynamic interplays between online reviews and marketing promotions J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-05-22 Yufei Zhang, Clay M. Voorhees, G. Tomas M. Hult
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Turning the wheels of engagement: Evidence from entertainment live streaming J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-05-16 Xiaofei Song, Mengyao Fu, Jie Fang, Zhao Cai, Chee-Wee Tan, Eric Tze Kuan Lim, Alain Yee Loong Chong
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The bad-influencer effect: Indulgence undermines social connection J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-05-09 Jessica Gamlin, Maferima Touré-Tillery
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The show must go on: The role of contract frames in safeguarding relationship continuity J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-05-07 Erik Mooi, Qiong Wang, Steven Seggie, Sandy D. Jap
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The impact of corporate social irresponsibility on prosocial consumer behavior J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-04-25 Sumin Kim, Hongwei He, Anders Gustafsson
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Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-04-20 Alexander C. LaBrecque, Clay M. Voorhees, Farnoosh Khodakarami, Paul W. Fombelle
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Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-04-17 Madhu Viswanathan, Arun Sreekumar, Srinivas Sridharan, Gaurav R. Sinha
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Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-04-04 Lexie Lan Huang, Rocky Peng Chen, Kimmy Wa Chan
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Brand transgressions: How, when, and why home country bias backfires J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-28 Vasileios Davvetas, Aulona Ulqinaku, Constantine S. Katsikeas
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When the road is rocky: Investigating the role of vulnerability in consumer journeys J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-28 Lynn Sudbury-Riley, Philippa Hunter-Jones, Ahmed Al-Abdin, Michael Haenlein
Journey research has primarily analyzed agentic, solo travelers making rational single-purchase decisions. In contrast, we examine a journey where consumers and their traveling companions are vulnerable and must navigate an unfamiliar service system. We explore how vulnerability shapes consumer journeys, how service and system factors impact vulnerability, and how traveling companions influence agency
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Why advertisers should embrace event typicality and maximize leveraging of major events J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-27 François A. Carrillat, Marc Mazodier, Christine Eckert
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Bibliometric reviews—some guidelines J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-22 John Hulland
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Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-22 Yenee Kim, Richard G. McFarland
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Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-20 Diogo Hildebrand, Rhonda Hadi, Sankar Sen
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The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-08 Aaron J. Barnes, Tiffany Barnett White
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Platform-level consequences of performance-based commission for service providers: Evidence from ridesharing J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-08 Orhan Bahadır Doğan, V. Kumar, Avishek Lahiri
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Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-02 Ilana Shanks, Maura L. Scott, Martin Mende, Jenny van Doorn, Dhruv Grewal
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Brand warmth elicits feedback, not complaints J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-01 Vivek Astvansh, Anshu Suri, Hoorsana Damavandi
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Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-01 Cait Lamberton, Tom Wein, Andrew Morningstar, Sakshi Ghai
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Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-01 Jiajun Wu, Jun Ye, Junhong Chu
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Revitalizing educational institutions through customer focus J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-02-23 Vikas Mittal, Jihye Jung
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Delivering affordable clean energy to consumers J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-02-05 Praveen K. Kopalle, Jesse Burkhardt, Kenneth Gillingham, Lauren S. Grewal, Nailya Ordabayeva
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(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-25 Elham Yazdani, Anindita Chakravarty, Jeff Inman
Although textual and facial emotion expressions in prosocial appeals have been studied separately in past research, there has been little work on the misalignment (compared to alignment) between them. Using a multi-method approach comprising experiments and panel data of 6,098 crowdfunding projects from Gofundme, we investigate how emotions expressed in the cover image and the project description interact
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Beyond text: Marketing strategy in a world turned upside down J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-18 Xin (Shane) Wang, Neil Bendle, Yinjie Pan
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Purpose orientation: An emerging theory transforming business for a better world J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-11 Christopher P. Blocker, Joseph P. Cannon, Jonathan Z. Zhang
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Shifting focus in the fight against core environmental challenges J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-09 Gergana Y. Nenkov
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Silently killing your panelists one email at a time: The true cost of email solicitations J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-05 Alina Ferecatu, Arnaud De Bruyn, Prithwiraj Mukherjee
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Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-05 Verena Sablotny-Wackershauser, Marcel Lichters, Daniel Guhl, Paul Bengart, Bodo Vogt
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Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-03 Amalesh Sharma, Sourav Bikash Borah, Tanjum Haque, Anirban Adhikary
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Diversity representation in advertising J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-12-26 Colin Campbell, Sean Sands, Brent McFerran, Alexis Mavrommatis
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How an ethos of repair shapes material sustainability in services J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-12-22 D. Matthew Godfrey, Linda L. Price
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Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-12-07 Aline Isabelle Lanzrath, Christian Homburg, Robin-Christopher M. Ruhnau
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The greenguard effect: When and why consumers react less negatively following green product failures J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-12-02 Ali Tezer, Matthew Philp, Anshu Suri
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When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-12-01 Sheng Bi, Jun Pang, Huan Chen, Andrew Perkins
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How speaking versus writing to conversational agents shapes consumers’ choice and choice satisfaction J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-11-30 David Schindler, Tobias Maiberger, Nicole Koschate-Fischer, Wayne D. Hoyer
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Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-11-18 Rachel E. Hochstein, Colleen M. Harmeling, Taylor Perko
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Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-11-13 Todd Pezzuti
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Recall environment and post-recall stock market response J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-11-11 Amir Javadinia, Manpreet Gill, Satish Jayachandran