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Optimizing Customer Involvement: How Close Should You Be to Your Customers?
California Management Review ( IF 10.0 ) Pub Date : 2022-10-05 , DOI: 10.1177/00081256221118117
Scott E. Sampson 1 , Richard B. Chase 2
Affiliation  

Two strategic factors of any business are customer interaction (how close you are to your customers) and customer participation (how involved customers are in producing the offering). In recent yea...

中文翻译:

优化客户参与:您应该离客户多近?

任何企业的两个战略因素是客户互动(您与客户的距离)和客户参与(客户在生产产品中的参与程度)。近年来...
更新日期:2022-10-06
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