ABSTRACT This article analyzes how a celebrity presents her star image on Instagram using fashion through a case study of British film and television star Emilia Clarke’s Instagram profile. Clarke is primarily known for playing the warrior queen Daenerys Targaryen in Game of Thrones (HBO, 2011–19). Previous studies of fashion and social media have focused, for example, on fashion bloggers or influencers as fashion entrepreneurs. In contrast, this study analyzes how fashion can be an important tool for a film and television star on Instagram to communicate. The article’s theoretical framework combines existing studies on celebrity and fashion in legacy media with star studies and theories of social media and celebrity culture. This case study aims to contribute to our understanding of agency when celebrities communicate through fashion using social media.

中文翻译：

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Dior 的龙之母：时尚、明星形象和 Instagram 上的自我展示

摘要 本文以英国影视明星艾米莉亚·克拉克的 Instagram 个人资料为例，分析名人如何利用时尚在 Instagram 上展示自己的明星形象。克拉克主要以在《权力的游戏》（HBO，2011-19）中扮演战士女王丹妮莉丝·坦格利安而闻名。例如，之前对时尚和社交媒体的研究都集中在时尚博主或影响者作为时尚企业家的身上。相比之下，本研究分析了时尚如何成为 Instagram 影视明星交流的重要工具。本文的理论框架将现有的关于传统媒体中名人和时尚的研究与明星研究以及社交媒体和名人文化的理论相结合。