ABSTRACT

This study integrated need for orientation and subjective numeracy into the theory of planned behavior to understand the use of poll aggregation websites over the course of the 2016 presidential election. The results of a longitudinal analysis suggested that need for orientation is positively associated with one’s perceptions of the value ascribed to poll aggregation websites by important others, and one’s overall attitudes toward poll aggregation websites. Furthermore, the present data indicated that numeracy is positively associated with the degree to which users believe that they can successfully extract meaning from poll aggregation sites. We also found that perceived behavioral control, subjective normative perceptions, and attitudes all significantly accounted for variance in behavioral intentions to use poll aggregate websites. Finally, the data indicated that behavioral intention was a significant predictor of self-reported website usage, even after controlling for prior levels of use.

摘要

这项研究将定向和主观计算的需求整合到了计划的行为理论中，以了解在2016年总统大选期间民意测验网站的使用。一项纵向分析的结果表明，定向的需求与一个人对重要的其他人赋予民意测验网站的价值的认识以及个人对民意测验网站的总体态度呈正相关。此外，本数据表明计算能力与用户认为他们可以从民意测验聚集点成功提取含义的程度成正相关。我们还发现，感知的行为控制，主观规范感知和态度都在很大程度上解释了使用民意测验网站的行为意图的差异。最后，