Among the pictorial representations that have succeeded in electronic-mediated communication (EMC), the rise of emoji is of special interest, as they have widely spread around the world. This article reports on the results of a survey conducted among students and staff of a large Spanish university (63% women) on the use of emoticons and emoji and their interpretation. Results confirm the preference for emoji over emoticons. The responses also disclosed emerging norms on the use and functions of these pictographs in EMC: Emoji are considered more “expressive” than emoticons, and messages without these cues are judged as “rude.” Regarding the interpretation of emoji, the survey shows that it heavily relies on preexisting iconography, even if new visual conventions are developing.

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表情符号在电子媒介传播中的使用和解释：一项调查

在电子媒介通信 (EMC) 中取得成功的图形表示中，表情符号的兴起引起了特别的关注，因为它们已广泛传播到世界各地。本文报告了对西班牙一所大型大学的学生和教职员工（63% 为女性）进行的关于表情符号和表情符号的使用及其解释的调查结果。结果证实了表情符号的偏好。回应还披露了 EMC 中关于这些象形文字的使用和功能的新规范：表情符号被认为比表情符号更“富有表现力”，没有这些线索的消息被判断为“粗鲁”。关于表情符号的解释，调查显示它在很大程度上依赖于预先存在的图像，即使新的视觉习惯正在发展。