With their recent marketing campaign1 (figure 1), JUUL joins a long tradition of tobacco companies targeting the US military and veteran population.1–6 JUUL advertises their electronic cigarettes (e-cigarettes) with testimonial endorsements from military veterans (figure 2),2 claims to support veteran service organisations (figure 3),1 as well as offers discounts (ie, a $1 starter pack) to military and veterans (figure 4).3 Perhaps most concerning, although e-cigarettes are not currently approved by the Food and Drug Administration as a cigarette cessation tool,7 JUUL claims their product, ‘offers servicemen and first responders the tools to succeed at switching’.1 Figure 1 JUUL markets to military families in recent advertising campagain. Website source: https://heroes.juul.com. Figure 2 JUUL promotes products with veteran testimonials. Website source: https://heroes.juul.com. Figure 3 JUUL claims to promote veteran service organizations in marketing campaign. Website source: https://heroes.juul.com. Figure 4 JUUL offers discounts to military personnel and veterans. Website source: https://shop.id.me/stores/2652-juul. These marketing tactics are not …

中文翻译：

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JUUL 的目标是军事人员和退伍军人。

通过最近的营销活动 1（图 1），JUUL 加入了针对美国军人和退伍军人人口的烟草公司的悠久传统。1-6 JUUL 用退伍军人的推荐书（图 2）宣传他们的电子烟（电子烟）， 2 声称支持退伍军人服务组织（图 3），1 以及向军人和退伍军人提供折扣（即 1 美元的入门包）（图 4）。3 也许最令人担忧的是，尽管电子烟目前尚未获得美国政府的批准食品和药物管理局作为一种戒烟工具，7 JUUL 声称他们的产品“为军人和急救人员提供了成功戒烟的工具”。1 图 1 JUUL 在最近的广告活动中向军人家庭推销。网站来源：https://heroes.juul.com。图 2 JUUL 用老手推荐来推广产品。网站来源：https://heroes.juul.com。图 3 JUUL 声称在营销活动中推广退伍军人服务组织。网站来源：https://heroes.juul.com。图 4 JUUL 为军事人员和退伍军人提供折扣。网站来源：https://shop.id.me/stores/2652-juul。这些营销策略不是……