马世罕 - 浙江大学

个人简介

马世罕博士现任浙江大学管理学院百人计划研究员，博士生导师。主要研究方向为社交媒体和数字营销、文旅数字化技术运用、文旅大数据分析、旅游规划与开发，先后主持或参与国家自然科学基金、美国国家自然科学基金、美国工程部及佛罗里达交通局基金等海内外机构资助的研究课题，并为包括浙江省文旅厅、阿勒泰市、东营市、洛阳市、美国佛罗里达旅游局等多个国内外政府部门与机构提供研究、规划与咨询服务，拥有丰富的课题和项目经验。在旅游领域顶刊Annals of Tourism Research，Tourism Management、Journal of Travel Research等发表论文10余篇，会议论文近二十篇，研究成果曾获2022年文化和旅游优秀研究成果一等奖、 ENTER2021最佳论文奖、 ENTER2020数据科学竞赛一等奖等，相关决策建议报告获得教育部和中共中央办公厅采纳。工作经历 2021 -至今百人计划研究员，浙江大学管理学院旅游与酒店管理学系 2016 - 2020 研究助理，佛罗里达大学旅游酒店与节事管理学系 2015 - 2016 旅游策划总监，上海金翅鸟文化旅游发展有限公司 2013 - 2015 旅游咨询规划师，阿特金斯（ATKINS）上海分公司教育经历 2016 - 2020 美国佛罗里达大学，旅游酒店与节事管理，博士 2010 - 2013 北京大学，城市与区域规划（旅游规划），硕士 2006 - 2010 复旦大学，旅游管理，学士

研究领域

社交媒体和数字营销、文旅数字化技术运用、文旅大数据分析、旅游规划与开发、旅游与气候变化

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

1. Ying, T., Zhou, B., Ye, S., Ma, S.* , & Tan, X. (2024). Oops, the price changed! Examining tourists’ attribution patterns and blame towards pricing dynamics. Tourism Management , 103 (104890), 104890 (A+, SSCI Q1; IF=12.7). 2. Wu, M.-Y., Wang, Y., Li, Q., Wu, X., & Ma, S. (2023). The Community Social Responsibility of Rural Small Tourism Enterprises: Scale Development and Validation. Journal of Travel Research , 00472875231204183 ( A+, SSCI Q1; IF=10.982) . 3. Li, X., Ma, S.* , & Wu, M. (2023). What makes social media branding more effective in shaping pre-visit image: Information quality or source credibility? Tourism Management Perspectives , 46 , 101084. https://doi.org/10.1016/j.tmp.2023.101084 (SSCI Q1; IF=7.608) 4. Wu, L., Liu, S. Q., Ma, S.* , & Hanks, L. (2022). Platform-centric vs. multi-party service failure: an examination of consumers’ negative word of mouth about sharing economy platforms. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-12-2021-1559 (A+, SSCI Q1; IF=6.514). 5. Wu, L., Yang, W., Gao, Y., & Ma, S.* . (2022). Feeling Luxe: A Topic Modeling × Emotion Detection Analysis of Luxury Hotel Experiences. Journal of Hospitality & Tourism Research, https://doi.org/10.1177/10963480221103222 (SSCI Q1; IF=5.161). 6. Li, Y., Li, Y., Li, J., Ma, S . , & Gao, P. (2022). Tourism demand forecasting from the perspective of mobility: a brand-new predictive variable generated from intercity population mobility big data. Asia Pacific Journal of Tourism Research. https://doi.org/10.1080/10941665.2022.2091941 (SSCI Q2; IF=4.074). 7. Xue, L., Leung, X. Y., & Ma, S.* . (2022). What makes a good “guest”: Evidence from Airbnb hosts’ reviews. Annals of Tourism Research. http://dx.doi.org/10.1016/j.annals.2022.103426 (A+, SSCI Q1; IF=12.853). 8. Kirilenko, A, Ma, S . , Stepchenkova, S. O., Su, L., & Waddell, T. F. (2021). Detecting Early Signs of Overtourism: Bringing Together Indicators of Tourism Development With Data Fusion. Journal of Travel Research, https://doi.org/10.1177/00472875211064635 (A+, SSCI Q1; IF=10.982). 9. Ma, S.* , Kirilenko, A., and Stepchenkova, S. (2020). Special interest tourism is not so special after all: Big data evidence from the 2017 Great American Solar Eclipse. Tourism Management. 77, 104021. http://dx.doi.org/10.1016/j.tourman.2019.104021 (A+, SSCI Q1; IF=10.967). 10. Ma, S.* , and Kirilenko, A. (2020). Climate change and tourism in English language newspaper publications. Journal of Travel Research, 59 (2): 352-366. https://doi.org/10.1177/0047287519839157 (A+, SSCI Q1; 2021 IF=10.982). 11. Ma, S.* , & Kirilenko, A. P. (2020). Automated identification of tourist activities in social media photographs: A comparative analysis using visual-based, textual-based and joint-based methods. E-review of Tourism Research, 17(4). 12. Liang, Y., Kirilenko, A.*, Stepchenkova, S., and Ma, S . (2019). Using social media to discover unwanted behaviors displayed by visitors to nature parks: comparisons of nationally and privately-owned parks in the Greater Kruger National Park, South Africa. Tourism Recreation Research, 45(2): 271-276. 13. 王锴云, 何宗威, 赵晓优, 马世罕 , 叶顺, & 应天煜. (2023). 共享住宿场景下旅游者难忘体验的形成路径研究旅游导刊, 7 (5), 23–42. 14. 马世罕 , 戴林琳*, 吴必虎. (2012). 北京郊区乡村旅游季节性特征及其影响因素. 地理科学进展, 31(6), 817-824.