个人简介
陈熹现系浙江大学管理学院教授。陈熹的研究方向包括：社交媒体、社交网络分析、社交商务等。利用多模态学习和基于机器学习和计量分析的因果推断等手段开展研究。围绕上述方向陈熹主持国家和省部级科研项目多项，包括国家自然科学基金重点项目、重大研究计划项目、面上项目等。论文发表或被录用于FMS期刊列表中的国际A类期刊，包括Information Systems Research (UTD)、Production and Operations Management (UTD),INFORMS Journal on Computing (UTD)、Journal of the Assocation for Information Systems (ABS 4*)、 European Journal of Operational Research、Journal of the American Society for Information Science and Technology，FMS中文T1期刊《管理世界》和《管理工程学报》，以及信息系统领域的Senior Scholar Basket期刊 Decision Support Systems和 Information & Management等国内外重要学术刊物。
我的团队长期招收博士生及博士后研究员，欢迎有志从事研究工作，并对我的研究方向感兴趣的同学加入我的研究团队。
研究领域
社交网络分析：人的行为决策并不是独立指定的，而是无时无刻不受到来自各种社交关系的影响（比如朋友、同事、家庭等）。有些影响来自直接的社交关系，有些影响来自间接的社交关系（例如校友群体，朋友的朋友）。由于个人行为的变化会进一步级联网络关系中其他个体的行为，从而产生行为的传播。因此要更完整的了解人的行为决策机理以及一些社会现象产生的驱动因素（例如冰桶挑战），需要对人所处的社交网络关系进行建模和分析。在这其中会遇到一些挑战，比如行为的产生到底是由于近朱者赤还是物以类聚？情绪的传播和行为的传播背后的机理是否一样？如果无法完全观测到所有的网络关系怎么办？为了解决上述问题，我们利用深度图神经网络算法，设计出新的准实验分析框架来准确估计社交关系带来的影响，并剖析其中的机制。
社交电子商务：这是一种基于社交关系和社交媒体的电子商务形式。直播和短视频是目前最主要的社交电子商务形态。社交电子商务以新媒体（如视频、音频、文本、以及这些内容形式的组合）内容为载体，以社交互动传递各类信息。这些信息不仅仅有产品信息，还有卖家的个人信息，例如专业、情绪、观点等传统电子商务形态无法传递的信息。在这种新型态的电子商务形态中，市场的需求规律，卖家的运营决策，供应链的组织都会面临新的挑战，需要新的理论、模型和工具。为了解决上述问题，我们设计出理论驱动的多模态学科框架以及强化学习框架，对社交电商的绩效进行精准预测，对绩效的关键影响因素进行归因，并优化运营策略。
主要经历
2016.1- 现在 教授，系主任，浙江大学管理学院数据科学与管理工程学系
2013.10-2014.10 访问学者，亚利桑那大学
2011.1-2015.12 副教授，浙江大学管理学院管理科学与工程系
2008.11-2010.12 讲师，浙江大学管理学院管理科学与工程系
2005.1-2008.9 香港大学商学院，博士研究生，获得博士学位
2003.1-2004.8 新加坡国立大学计算机学院，信息系统系，硕士研究生，获得理学硕士学位
1998.9-2002.7 复旦大学管理学院，管理科学系，获理学学士学位
立德树人成果
2017年获浙江大学竺可桢学院最佳专业导师
2022浙江省教学成果奖二等奖
2022浙江大学教学成果奖二等奖
2022年第八届学生人文社会科学研究优秀成果奖一等奖
教学论文：“数字经济下‘新商科’数智化本科课程建设的实践与探索”（《中国大学教育》），
教材：《非结构数据分析与应用》，该教材为“大数据管理与应用”本科专业教指委拟制定专业教材，并作为新文科类教材获批2022浙江省重点建设教材项目，
教改项目：主持2019年浙江省“十三五”省级产学合作协同育人项目一项
学术和社会兼职
Information & Management (SSCI, 一区）的副主编
Industrial Managment and Data Systems (SSCI）副主编
Internet Research(SSCI）编委
《管理工程学报》专题负责人
管理科学与工程学会理事
管理科学与工程学学会人工智能技术与管理应用分会委员
中国系统工程学会信息系统工程专业委员会理事
农工党浙江省委会科教文工作委员会委员
浙江省数字化发展与治理研究中心特聘研究员
多次担任ICIS Track Associate Editor （2019，2021，2022，2023）
担任 CSWIM Session Chair(2023)
为ISR, JAIS, DSS, I&M等学术期刊担任匿名评审人
学术奖励
2014年浙江省哲学社会科学优秀成果奖二等奖
2021年陕西省高等学校社科研究优秀成果奖三等奖
2014年CIST大会最佳论文奖
2016ICEB大会优秀论文奖
2020年Workshop on e-Business(WeB)大会最佳论文奖
2021年ICIS的最佳学生论文提名和Kauffman最佳论文提名
2021年Emerald Awards Literati Outstanding Paper
社会服务
政策研究：成果提交到相关政府和企业部门，得到国家级领导人(2011)和省部级领导人(2018，2023)的认可和肯定。
企业应用研究：为淘宝、达摩院、联合利华等知名公司提供咨询服务，取得较好的成效。
教学工作
MBA商务大数据应用Track负责人
商务大数据分析（信管＋统计双学位）本科项目主任
主持课题（在研和结题）
时间 课题名称 金额(万元) 委托单位
2023-2027 在线直播新零售模式与供应链系统优化 190 国家自然科学基金重点项目
2020-2023 电商内容化运营中社交媒体的影响及决策机制研究 48 国家自然科学基金面上项目
2016-2018 社交网络对产品和信息扩散的影响研究：网络结构、多模网络和环境因素 43 国家自然科学基金重大研究计划项目
2016-2018 在线社交网络对消费者购买行为的影响：价值衡量及分析模型研究 20 浙江省自然科学基金杰出青年项目
2014-2017 网上社交网络用户生命活力预测模型及实证研究 52 国家自然科学基金面上项目
2013-2014 基于大数据的政府网站智慧化评估体系 5 浙江省科技厅软科学重点项目
2011-2014 网上社会网络内容创造和传播机制研究 5 浙江省钱江人才计划C类
2011-2013 基于可变模式集合发现方法的移动用户消费模式变迁研究 4 教育部博士点基金
2011-2013 基于可变模式集合发现方法的移动用户行为变迁研究 17 国家自然科学基金青年项目
2009-2011 移动通讯用户行为模式变迁的发现方法研究 1 浙江省教育厅
教学与课程
本科生课程《数据挖掘与机器学习》
研究生课程《数据挖掘》
MBA课程《商务智能与数据挖掘》
学术交流（讲座报告）
2015年至今 (After 2015)
Sijia Liu, Xi Chen (2025), Effects of Streamer's Supply Chain Information Disclosure on Sales Performance in E-Commerce Live Streaming, WHICEB 2025 Doctoral Consortium, Guangzhou China, June 6-8, 2025.（分会场报告）
Ziyue Wu, Xi Chen (2025), Coupling Variants with Invariants: Excavating Blockbusters from Content Performance Footprints. Pacific Asia Conference on Information Systems (PACIS), Kuala Lumpur, Malaysia, July 6-10, 2025.
Ziyue Wu, Xi Chen (2025), Learning From Your Data: Trend Forecasting in Shifting Market Environments. Summer Workshop on AI for Business(SWAIB), Hefei China, July 3-5, 2025. （分会场报告）
陈熹 (2024) 挖掘长尾：基于二部图学习的产品推荐，第四届“数据智能余管理”学术会议暨2024年管理科学余工程学会人工智能技术余管理应用分会年会，2024年9月，昆明
Yitong Yu, Yan Liu, Gang，Chen, Xi Chen, Hao Jiang, Zhelun Yu (2024)，A Theory-Driven Explainable Multimodal Deep Learning Model for e-commerce live streaming highlight prediction，Summer Workshop on AI for Business, 2024.7,Shanghai,
陈熹(2024)直播型零售模式及供应链系统优化，第六届电子商务与数字创新年会，2024年8月，武汉大学信息管理学院，湖北
Zhang, Y., Wei, Z., Song, D., & Chen, X. (2024). Social Bot Identity Disclosure and User Engagement: Evidence from a Natural Experiment on Twitter. In Pacific-Asia Conference of Information Systems (PACIS), Ho Chi Minh City, Vietnam, July 1-5, 2024.
Lin, H., Wu, Z., & Chen, X. (2024). How Positional Embeddedness Affects Video Creator’s Performance in Collaboration Networks. In Pacific Asia Conference on Information Systems (PACIS), Ho Chi Minh, Vietnam, July 1-5, 2024
陈熹(2024) 挖掘长尾：基于二部图学习的产品推荐，第九届数字创新与管理前沿论坛，2024年4月，杭州
Wu, Z., Zhang, Y., & Chen, X. (2024). What if Social Bots Be My Friends? Estimating Causal Effect of Social Bots Using Counterfactual Graph Learning. In 57th Hawaii International Conference on System Sciences (HICSS), Hawaii, USA, Jan 3-6, 2024
Song, D., Chen, X., Chen, F., Wang, J. (2023). “Computational Modeling of Consumers’ Short-Video Watching Behavior on E-Commerce Platforms,” The 22nd International Symposium on Knowledge and Systems Sciences, Guangzhou, China, December 2-3, 2023.
Song, D., Chen, X., Guo, Z., Jin, R. (2023). “Effects of Streamers’ Social Tactics and Real-Time Consumer Engagement on Livestreaming Performance: Evidence from an E-Commerce Platform,” 信息经济学会学术年会, Hangzhou, China, November 24-26, 2023.
Zhang, Y., Chen, X., and Cao, Z. 2023. Only Hear What We Expect to Hear? An Empirical Investigation of Human Response to Unexpected Algorithmic Advices in Supply Chain Platforms, CNAIS 2023, 2023年10月21-10月22日，杭州，中国
电商网红代言的市场影响及影响机制 -- 信息效应和劝服效应视角，2022大数据与商务分析学术年会暨中国管理学青年学者论坛，在线。
Tenteng Ma, Yingda Lu, Yuheng Hu, Xi Chen, and Yuxin Chen, Content creator versus brand advertiser? The Effect of InsertingAdvertisements in Videos on Influencers Engagement, 2022, Conference on Information Systems and Technology, Indianapolis, IN, United States, October 15-16, 2022
Danyang Song, Xi Chen, Zhiling Guo, Xiao Liu, and Ruijin Jin, What should streamers communicate in livestream e-commerce? The effects of social interactions on livestreaming performance, 2022 International Conference on Information Systems, 哥本哈根, 丹麦, 2022. 12.7-12.14.
Danyang Song, Shichao Wang, Carol Ou, Xi Chen, Ruitao Liu, and Haihong Tang, How do video feature matter in visual advertising? An elaboration likelihood model perspective, 2021 International Conference on Information Systems, Austin, USA, 2021. 12.12-12.15.
Danyang Song, Xi Chen, Zhiling Guo, and Xin Gao What drives sales of e-commerce live streaming? Evidence from Taobao, 14th China Summer Workshop on Information Management (CSWIM), Jun. 26- Jun 28, 2021, Online, China.
Wuyue Shangguan, Xi Chen, and Alvin Leung, Is attention contagious? Estimating the spillover effect of investor attention in digital networks, 26the American Conference on Information Systems, 2020, Aug 10 - Aug 14, Salt Lake City, USA, online.
Shichao Wang, Danyang Song, Xi Chen, Tianqi Shi and Haihong Tang, What message an E-commerce video should and should not communicate? The influence of video content on its business performance, 2020, The Nineteenth Workshop on e-Business, online.
Kai Luo, Hock Hai Teo, Qiu-Hong Wang, and Xi Chen, Better inpatient health quality at lower cost: Should I participate nthe online healthcare community first? 39th International Conference on Information Systems, Dec. 13-Dec. 16, 2018, San Francisco, USA.
Ruibin Geng, Shichao Wang, and Xi Chen, Internet celebrity endorsement: How internet celebrities bring referral traffic to E-commerce sites, 23th Pacific Asia Conference on Information Systems, July 8- July 12, 2019, Xi'An, China
Ruibin Geng and Xi Chen, Economics of 'tipping' button in social media: An empricial analysis of content monetization, 22nd Pacific Asia Conference on Information Systems, Jun 26-Jun 30, 2018, Yokohama, Japan.
Shangguan, W., Wang, S., Chen, X., & Leung, A. C. M., Mining the Value of Network Structure on Stock Performance. In 24th Americas Conference on Information Systems, Aug. 16- Aug. 18, 2018, New Orleans, USA.
Chenhui Guo, Bin Zhang, Xi Chen, Paulo Goes, Pay easy, buy more: An empirical study of the purchase feature in social media apps, International Conference on Information Systems, Dec 10-Dec 13, 2017, Seoul, South Korea.
Xi Chen, Ming Guo, and Indranil Bose, The long-term impact of RFID adoption, 16th International Conference on Electronic Business, Dec. 4- Dec. 8, 2016, Xiaman, China.
Shangguan, W., Chen, X., Leung, A. C. M., and Liu, Y., Network analysis to uncover stock comovement from a Chinese financial portal. In 20th Pacific Asia Conference on Information Systems, Jun. 27 - Jul, 2016, Chiayi, China
Ruibin Geng, Xi Chen, Bin Zhang, Shun Cai, and Cheng Zhang, Social contagion and diffusion: Modeling the direct and indirect peer influence on repeat purchae by online game players, 19th Pacific Asia Conference on Information Systems, Jul. 5 - Jul. 9, 2015, Singapore.
已毕业博士生
耿瑞彬，2012入学-2017毕业，目前为西北工业大学副教授
盘茵，2013入学-2018毕业，任职于多个互联网大厂
上官武悦，2014入学-2020毕业，目前为厦门大学副教授
郭明，2014年入学-2021年毕业，目前任职于浙江科技学院
王仕超，2015年入学-2021年毕业，目前任职于杭州师范大学阿里巴巴商学院
柳炎，2017年入学-2022年毕业，目前任职于浙大宁波理工学院
宋丹阳，2018年入学，2024年毕业，目前任职于中央部委事业单位
近期论文
查看导师新发文章
（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）
Chen, J., Heng, C.-S., Li, Y., and Chen, X.*, How Does Big Data Analytics Shape Human Heuristics Adaptation in Strategic Decision-Making? A Perspective of Environmental Uncertainty Contingencies" (2024). Journal of the Association for Information Systems, 25(6), 1712-1743, https://doi.org/10.17705/1jais.00895 点击下载
Guo, C., Zhang, B., Chen, X.*, and Goes, P. Using "Super Apps" in online retailing operations: Evidence from a large hotel chain, Production and Operations Management, published online, https://doi.org/10.1177/10591478231224908.
Wu, Z., Chen, X.*, and Gao, Z. Bayesian non-paramatric method for decision support: Forecasting online product sales, Decision Support Systems, 2023, 174, 114019. https://doi.org/10.1016/j.dss.2023.114019
Geng, R., Chen, X., and Wang, S. Wear in or wear out: how consumers respond to repetitive influencer marketing, Internet Research, 2023, 34(3), 810-848. https://doi.org/10.1108/INTR-01-2022-0075
Geng, R. and Chen, X.*, Privilege or equality? A natural experiment with content monetization in social media, Information & Management, 2022, 59(8), 103715. https://doi.org/10.1016/j.im.2022.103715
Chen, X., Guo, M., Shangguan, W.*, Estimating the impact of cloud computing on firm performance: An empricial investigation of listed firm, Information & Management, 2022, 59(3), 103603.
Chen, X., Liu, Y., and Zhang, C. Distinguishing Homophily from Peer Influence Through Network Representation Learning, INFORMS Journal on Computing, 2022, 34(4), 1841-2382. https://doi.org/10.1287/ijoc.2022.1171
Guo, C., Chen, X.*, Goes P., and Zhang, C., Multiplex social influence in freemium context: Evidence from online social games, Decision Support Systems, 2022, 155. https://doi.org/10.1016/j.dss.2021.113711
Shangguan, W., Leung, A. C. M., Agarwal, A., Konana, P., and Chen, X.*, Developing a composite measure to represent informatin flows in networks: Evidence from stock market, Information Systems Research, 2022, 33(2), 413-428. https://doi.org/10.1287/isre.2021.1066
Chen, X., Shangguan, W., Liu, Y. & Wang, S., Can network structure predict cross-sectional stock returns? Evidence from co-attention networks in China, Finance Research Letters, 2021, 38
Chen, X., Song, D., Shou, Y. & Pan, Y., Altruism or social motives? evidence from online charitable giving in China, Enterprise Information Systems, 2022, 16(4), 566-588, https://doi.org/10.1080/17517575.2021.1894355
Geng, R., Wang, S., Chen, X*., Song, D. & Yu, J., Content marketing in e-commerce platforms in the internet celebrity economy, Industrial Management & Data Systems, 2020, 120(3), 464-485.
Wang, S.. & Chen Xi*., Recognizing CEO personality and its impact on business performance: Mining linguistic cues from social media, Information & Management, 2020, 57(5)
Fu, X., Chen, X*., Shi, Y., Bose, I. & Cai, S., User segmentation for retention management in online social games, Decision Support Systems, 2017, 101, 51-68.
Chen, X., Pan, Y. & Guo, B., The influence of personality traits and social networks on the self-disclosure behavior of social network site users, Internet Research, 2016, 26(3), 566-586.
Chen, X., Geng, R. & Cai, S., Predicting microblog users' lifetime activities - A user-based analysis, Electronic Commerce Research and Applications, 2015, 14(3), 150-168.
Bose, I. & Chen, X*., Detecting the migration of mobile service customers using fuzzy clustering, Information & Management, 2015, 52(2), 227-238.
Geng, R., Bose, I. & Chen, X*., Prediction of financial distress: An empirical study of listed Chinese companies using data mining, European Journal of Operational Research, 2015, 241(1), 236-247.
Chen, X., Guo, C., Chau, M. & Zhou, W., Character usage in Chinese short message service (SMS): A real-world study in mainland China, International Journal of Mobile Communications, 2013, 11(5), 429-445.
Teoh, S. & Chen, X*., Towards a strategic process model of governance for agile IT implementation: A healthcare information technology study in China, Journal of Global Information Management, 2013, 21(4), 17-37.
Cai, S., Chen, X*. & Bose, I., Exploring the role of IT for environmental sustainability in China: An empirical analysis, International Journal of Production Economics, 2013, 146(2), 491-500.
Liu, Y., Chen, X*. & Wang, X., Evaluating the readiness of government portal websites in China to adopt contemporary public administration principles, Government Information Quarterly, 2012, 29(3), 403-412.
Li, M., Dong, Z. & Chen, X*., Factors influencing consumption experience of mobile commerce: A study from experiential view, Internet Research, 2012, 22(2), 120-141.
Chen, X., Bose, I., Leung, A. & Guo, C., Assessing the Severity of Phishing Attacks: A Hybrid Data Mining Approach, Decision Support Systems, 2011, 50(4), 662-672.
Indranil, B. & Chen, X., Exploring business opportunities from mobile services data of customers:An inter-cluster analysis approach, Electronic Commerce Research and Applications, 2010, 9(3), 197-208.
Chen, X. & Indranil, B., A framework for context sensitive services: a knowledge discovery based approach, Decision Support Systems, 2009, 48(1), 158-168.
Indranil, B. & Chen, X*., Hybrid Models Using Unsupervised Clustering for Prediction of Customer Churn, Journal of Organizational Computing and Electronic Commerce, 2009, 19, 133-151.
Indranil, B. & Chen, X*., Quantitative models for direct marketing: A review from systems perspective, European Journal of Operational Research, 2009, 195(1), 1-16.
Indranil, B. & Chen, X*., A Method for Extension of Generative Topographic Mapping for Fuzzy Clustering, Journal of the American Society for Information Science and Technology, 2009, 60(2), 363-371.
罗钦芳, 丁国维, 傅馨, 蔡舜, 陈熹, 基于“多层次分类”方法的异常P2P网贷借款识别, 管理工程学报, 2017, 3, 201-209.
陆毅, 李东娅, 方琦璐, 陈熹, 产业集聚与企业规模—来自中国的证据, 管理世界*, 2010, 8, 84-101.
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