Simplyhealth has announced that their market leading dental payment plan, Denplan, will be revamped under the new brand name of 'Denplan, Part of Simplyhealth' to further support the company's strength in the healthcare marketplace.

As part of this brand refresh, Simplyhealth are re-introducing the famous Denplan apple as part of the logo, which has instant recognition and significance with both dentists and patients and highlights their expertise in preventive oral healthcare.

To remain market leader, Simplyhealth has continued to evolve its strategy to deliver the highest level of customer service, embrace the best technologies, develop the best strategic partnerships, and build on the company's 147 years' experience in the healthcare market. The brand changes will start to be introduced immediately and expect to be implemented across all of the company's marketing and client material by the end of 2020.

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