Anna Middleton has turned her work as a dental hygienist into a brand. She has set herself up as 'London Hygienist Ltd' and has become a multi-award winning and influential dental professional with a thriving business. She works as a Key Opinion Leader (KOL) for leading dental companies and has a flourishing social media presence.

As one of Philips KOLs, Anna was invited to visit its world HQ in Seattle, Washington. Over two days she, along with fellow hygienist Laura McClune, were given an insight into the development of the first Sonicare toothbrush 25 years ago, as a precursor to learning about the latest Sonicare 7500 ExpertClean which is about to be launched in the UK.

This new brush, with its connected technology, is designed to guide patients to better oral care habits. Sensors track and measure patients' brushing behaviours while pressure sensors in the brush handle provide instant feedback and guide the patient to adjust their brushing style. Over time, the Sonicare app retains and analyses these habits and generates a progress report for both them and their dental professional, to help develop and maintain better brushing technique.

The ExpertClean brush comes with a new head featuring soft, flexible bristles which are designed to curve around the contours of the teeth, giving four times more surface contact and up to ten times more plaque removal [than a manual toothbrush] from hard-to-reach spots. Studies show that people who use this brush head have up to 100% less gum inflammation and up to 7x healthier gums [than using a manual toothbrush] in just two weeks. Patients would have to brush for a whole month to achieve what Philips Sonicare can do in just two minutes.

For more information visit www.philips.co.uk/sonicare.

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