Abstract
This theoretical paper explores the significance of Internet memes to the field of information research. Adopting a constructivist framework, it conceptualizes memes as documents that undermine popular assumptions about people’s engagements with information. In particular, it argues that Internet memes are conceptual tools through which people can negotiate different representations of reality and the logics that underlie them. Through a close reading of several memetic examples, I propose that memes are a means through which Internet users document and test their values against those of others, thereby allowing them to explore the different courses of action associated with situations they encounter. Memetic communication is thus presented as an important new information literacy practice that has critical implications for the following research areas: education, freedom of expression, ethics and policy, and the preservation of cultural heritage.
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