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Creating shared value(s) from On-Farm Experimentation: ten key lessons learned from the development of the SoYield® digital solution in Africa

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Abstract

This study is based on the observation that many digital tools and services for agriculture do not put farmers’ expectations and interests first, resulting in top-down research and development. On-Farm Experimentation (OFE) contributes to overcoming these limitations because it places farmers at the center of innovation processes, while ensuring rich interactions with various value chain actors. The richness of OFE is in part explained by the diversity of stakeholders involved and the co-learning that results from their interactions. Studies in management and social sciences show that such open innovation processes can be difficult to manage. Aligning the visions and interests of the different stakeholders, fostering the sharing of resources and knowledge to produce value, and sharing the value created in an equitable manner remain a real challenge. Although these issues can refine the understanding of the mechanisms that condition the success of OFE, they have yet to be sufficiently analyzed. Recent publications underline the need to explore the organizational and managerial aspects of OFE to facilitate its implementation in various contexts. This work proposes to fill this gap by providing ten key lessons for conducting OFE with the aim of creating shared value, i.e., developing innovative technologies and practices that benefit all parties but, first and foremost, farmers. These ten key lessons stem from the reflexive monitoring of an OFE process aimed at developing the SoYield® decision support system for helping mango value chain actors to estimate fruit production in Africa. This reflexive monitoring was conducted by the main actors involved in this process, namely, farmers, a private firm and research centers. These key lessons lay the foundations for strengthening a community of practice on OFE implementation and for facilitating its development worldwide. This study also provides insights into the contributions and limitations of digital tools for conducting OFE.

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Data availability

Audio records of interviews and some secondary data reports may be provided by the authors at the reader’s request, subject to the consent of the interviewees and the developers of the SoYield® decision support system.

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Acknowledgements

We thank the two anonymous reviewers for their helpful and insightful comments that helped to significantly improve this manuscript.

Funding

This work was supported by the French National Research Agency under the Investments for the Future Program, with the project #DigitAg, referred to as ANR-16-CONV-0004, and by the Région Occitanie, France, with the PixFruit® app project (ESR-PREMAT-00224).

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Authors and Affiliations

Authors

Contributions

For each role, the authors are listed in alphabetical order.

- Conceptualization: Chloé Alexandre, Emile Faye, Rkha Chaham Hamza

- Methodology: Chloé Alexandre

- Investigation: All authors

- Writing — original draft: Chloé Alexandre, Emile Faye

- Writing — review and editing: All authors

- Funding acquisition: Emile Faye

- Visualisation: Chloé Alexandre, Emile Faye, Léa Tresch

- Supervision: Chloé Alexandre, Emile Faye

Corresponding author

Correspondence to Chloé Alexandre.

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Informed consent was obtained from all individual participants in the study. The authors affirm that research participants provided consent for publication of this article.

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The authors declare no competing interests.

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Alexandre, C., Tresch, L., Sarron, J. et al. Creating shared value(s) from On-Farm Experimentation: ten key lessons learned from the development of the SoYield® digital solution in Africa. Agron. Sustain. Dev. 43, 38 (2023). https://doi.org/10.1007/s13593-023-00888-7

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  • DOI: https://doi.org/10.1007/s13593-023-00888-7

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