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Entrepreneurship and Sustainability Issues Open access
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DOI 10.9770/jesi.2021.9.2(2)
Reference to this article should be made as follows:
Zahrani, A. A. 2021. Consumers' perceptions of intention to use a credit card: perceived risk and security, Entrepreneurship and Sustainability Issues 9(2): 37-49. https://doi.org/10.9770/jesi.2021.9.2(2)
Received: 2021-07-15  |  Accepted: 2021-10-15  |  Published: 2021-12-30

Title

Consumers' perceptions of intention to use a credit card: perceived risk and security

Abstract

The goal of this study is to combine the Technology Acceptance Model (TAM) with the theory of perceived risk to create a hypothetical model for consumer behavioral intention that will be validated using data from Saudi Arabia's intended credit card usage. 217 bank customers were polled via an online survey conducted across the country. Exploratory and confirmatory factor analyses were used to evaluate the factor structure of the measuring items, while structural equation modeling was being used to validate the recommended model and test the assumptions. Social influence (SI), perceived usefulness (PU), perceived ease of use (PEU), and perceived trust (PT) were all significant predictors of perceived risk (PR) and perceived security (PS) to affect consumer intention to use a credit card (IUCC), according to the results of structural equation modeling (SEM). This research might have assisted banks in establishing new customer acquisition tactics and determining how to deploy resources to retain and grow their existing customer base. As a consequence, this study adds to the body of information on consumer behavior by verifying the effects of PR and PS on credit card intention, which most prior studies have not shown. The study also delivers genuine data about Saudi Arabia's e-banking services, particularly in the credit card sector, to an academic research platform.

Keywords

credit cards, perceived security, perceived risk, Technology Acceptance Model, structural equation modeling

JEL classifications

E21 , E40

URI

http://jssidoi.org/jesi/article/898

DOI

DOI 10.9770/jesi.2021.9.2(2)

Pages

37-49

Funding

The author would like to thank Deanship of Scientific Research at Majmaah University for supporting this work under Project Number No. R-2021-204

This is an open access issue and all published articles are licensed under a
Creative Commons Attribution 4.0 International License

Authors

Zahrani, Aida Ahmed
Majmaah University, Al Majma'ah, Saudi Arabia https://www.mu.edu.sa
Articles by this author in: CrossRef |  Google Scholar

Journal title

Entrepreneurship and Sustainability Issues

Volume

9

Number

2

Issue date

December 2021

Issue DOI

DOI 10.9770/jesi.2021.9.2

ISSN

ISSN 2345-0282 (online)

Publisher

VšĮ Entrepreneurship and Sustainability Center, Vilnius, Lithuania

Cited

Google Scholar

Article views & downloads

HTML views: 2014  |  PDF downloads: 930

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