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Original Article

The Voice Gives It Away

Male and Female Pitch as a Cue for Gender Stereotyping

Published Online:February 25, 2021https://doi.org/10.1027/1864-9335/a000441

Abstract

Abstract. Two experiments examined the impact of voice pitch on gender stereotyping. Participants listened to a text read by a female (Study 1; N = 171) or male (Study 2, N = 151) speaker, whose voice pitch was manipulated to be high or low. They rated the speaker on positive and negative facets of masculinity and femininity, competence, and likability. They also indicated their own gendered self-concept. High pitch was associated with the ascription of more feminine traits and greater likability. The high-pitch female speaker was rated as less competent, and the high-pitch male speaker was perceived as less masculine. Text content and participants’ gendered self-concept did not moderate the pitch effect. The findings underline the importance of voice pitch for impression formation.

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