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The Other Kitchen Debate: Gender, Microwave Safety, and Household Labor in Late Cold War America

Published online by Cambridge University Press:  10 May 2022

Abstract

“The Other Kitchen Debate” places the history of the microwave oven in the context of Cold War anxieties and gender politics. Discrepancies between Soviet and U.S. safety standards, Soviet deployment of microwave espionage, and the prospect of nuclear war triggered fears about the possible dangers of kitchen appliances powered by low-level radiation. During the 1970s and early 1980s, politicians, government regulators, industry representatives, advertisers, home economists, media, and consumers engaged in lively debates over oven safety and the merits of microwave cookery. By the late eighties and early nineties, as East–West tensions waned and record numbers of American women entered the paid labor force, American media perceived fewer distinctions between the hazards posed by electronic ovens and those presented by their conventional counterparts. New definitions of safety redefined microwave ovens as purely domestic appliances, leaving questions about the potential risks of nonionizing radiation unresolved.

Type
Article
Copyright
© The Author(s), 2022. Published by Cambridge University Press on behalf of the Business History Conference. All rights reserved.

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References

Bibliography

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Hochschild, Arlie Russell, with Machung, Anne The Second Shift: Working Parents and the Revolution at HomeNew York: Viking, 1989.Google Scholar
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Marx de Salcedo, Anastacia. Combat-Ready Kitchen. How the U.S. Military Shapes the Way You Eat. New York: Current, 2015.Google Scholar
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Truitt, Linda. “Ownership of a Microwave Oven as Influenced by Feminine Role Perception and Feminine Role Behavior.” MA thesis, Texas Tech University, Lubbock, 1979.Google Scholar
Weber, Margaret. “The Cult of Convenience: Marketing and Food in Postwar America.” Enterprise & Society 22, no. 3 (September 2021): 605634.Google Scholar
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Atlanta Daily World Google Scholar
Baltimore Sun Google Scholar
Boston Globe Google Scholar
Cedar Rapids Gazette Google Scholar
Chicago Defender Google Scholar
Chicago Tribune Google Scholar
Cincinnati Enquirer Google Scholar
Daily Mail Google Scholar
Indianapolis Star Google Scholar
Los Angeles Times Google Scholar
Minneapolis Star Tribune Google Scholar
New York Times Google Scholar
Orlando Sentinel Google Scholar
Palm Beach Post Google Scholar
Philadelphia Inquirer Google Scholar
Salem Capital Journal (Oregon)Google Scholar
Seattle Times Google Scholar
Wall Street Journal Google Scholar
Washington Post Google Scholar
Advertising Age Google Scholar
Better Homes and Gardens Google Scholar
Business Week Google Scholar
Consumer Reports Google Scholar
Cosmopolitan Google Scholar
Good Housekeeping Google Scholar
Ladies’ Home Journal Google Scholar
The New Yorker Google Scholar
New York Times Magazine Google Scholar
Popular Mechanics Google Scholar
Psychology Today Google Scholar
Town and Country Google Scholar
Woman’s Day Google Scholar
Working Mother Google Scholar
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Energy Information Administration Office of Energy Markets and End Use, U.S. Department of Energy. Residential Energy Consumption Survey: Household Characteristics 1990. Washington, DC: U.S. Government Printing Office, 1992.Google Scholar
National Aeronautics and Space Administration Technology Utilization Office. NASA Technology Utilization House: A “House of the Future” Is Ready Today. Hampton, VA: Langley Research Center [1977].Google Scholar
Radiation Control for Health and Safety Act of 1968, Public Law No. 90-602 [H.R. 10790], 82 Stat. 1173 (October 18, 1968).Google Scholar
Radiation Control for Health and Safety Act of 1968, Hearings on Public Law 90-602 Before the Committee on Commerce, United States Senate, 93rd Congress (1973).Google Scholar
Radiation Health and Safety Hearings Before the Committee on Commerce , Science, and Transportation, United States Senate, 95th Congress (1977).Google Scholar
Spinoff 1977: An Annual Report. Washington, DC: National Aeronautics and Space Administration, Technology Utilization Office, 1977.Google Scholar
Spinoff 1978: An Annual Report. Washington, DC: National Aeronautics and Space Administration, Technology Utilization Office, 1978.Google Scholar
Women’s Bureau, Department of Labor. “Women in the Labor Force.” www.dol.gov/agencies/wb/data/facts-over-time#WomenLF.Google Scholar
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Measuring Worth. Accessed November 17, 2021. www.measuringworth.com.Google Scholar
OED: Oxford English Dictionary. Oxford: Oxford University Press, 2021. www.oed.com.Google Scholar
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Corera, Gordon. “‘Havana Syndrome’ and the Mystery of the Microwaves.” BBC News, September 9, 2021. Accessed November 17, 2021, www.bbc.com/news/world-58396698.Google Scholar
Hanna, William, and Barbera, Joseph. The Jetsons. The Complete First Season. Burbank, CA: Warner Home Video, 2017.Google Scholar
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Baldwin, Kate A. The Racial Imaginary of the Cold War Kitchen: From Sokol′niki Park to Chicago’s South SideHanover, NH: Dartmouth College Press, 2015.Google Scholar
Borstelmann, ThomasThe 1970s: A New Global History from Civil Rights to Economic InequalityPrinceton, NJ: Princeton University Press, 2012.Google Scholar
Brodeur, Paul. The Zapping of America: Microwaves, Their Deadly Risk, and the Cover-Up. New York: Norton, 1977.Google Scholar
Cockburn, Cynthia, and Ormrod, SusanGender and Technology in the MakingLondon: Sage, 1993.Google Scholar
Coontz, StephanieA Strange Stirring: The Feminine Mystique and American Women at the Dawn of the 1960sNew York: Basic Books, 2011.Google Scholar
Cowan, Ruth SchwartzMore Work for Mother: The Ironies of Household Technology from the Open Hearth to the MicrowaveNew York: Basic Books, 1983.Google Scholar
Echols, Alice. Daring to Be Bad: Radical Feminism in America 1967–1975. 30th anniv. ed. Minneapolis: University of Minnesota Press, 2019.CrossRefGoogle Scholar
Goldstein, Carolyn M.Creating Consumers: Home Economists in Twentieth-Century AmericaChapel Hill: University of North Carolina Press, 2012.CrossRefGoogle Scholar
Hixson, Walter L. Parting the Curtain: Propaganda, Culture, and the Cold War, 1945–1961New York: St. Martin’s Press, 1997.Google Scholar
Hochschild, Arlie Russell, with Machung, Anne The Second Shift: Working Parents and the Revolution at HomeNew York: Viking, 1989.Google Scholar
Marling, Karal AnnAs Seen on TV: The Visual Culture of Everyday Life In the 1950sCambridge, MA: Harvard University Press, 1994.Google Scholar
Marx de Salcedo, Anastacia. Combat-Ready Kitchen. How the U.S. Military Shapes the Way You Eat. New York: Current, 2015.Google Scholar
Matthews, GlennaJust a Housewife: The Rise and Fall of Domesticity in America. New York: Oxford University Press, 1989.Google Scholar
May, Elaine Tyler Homeward Bound: American Families in the Cold War Era . Rev. 20th anniv. ed. New York: Basic Books, 2008.Google Scholar
Parkin, Katherine J. Food Is Love: Food Advertising and Gender Roles in Modern AmericaPhiladelphia: University of Pennsylvania Press, 2006.Google Scholar
Rosen, RuthThe World Split Open: How the Modern Women’s Movement Changed AmericaNew York: Penguin, 2001.Google Scholar
Bailey, Beth. “She ‘Can Bring Home the Bacon’: Negotiating Gender in Seventies America.” In America in the Seventies, edited by Bailey, Beth and Farber, David, 107128. Lawrence: University Press of Kansas, 2004.Google Scholar
Berardo, Donna Hodgkins, Shehan, Constance L., and Leslie, Gerald R.. “A Residue of Tradition: Jobs, Careers, and Spouses’ Time in Housework.” Journal of Marriage and Family 49, no. 2 (May 1987): 381390.CrossRefGoogle Scholar
Carbone, Cristina. “Staging the Kitchen Debate: How Splitnik Got Normalized in the United States.” In Cold War Kitchen: Americanization, Technology, and European Users, edited by Oldenziel, Ruth and Zachmann, Karin, 5981. Cambridge, MA: MIT Press, 2009.Google Scholar
Cleraad, Irenen. “The Radiant American Kitchen: Domesticating Dutch Nuclear Energy.” In Cold War Kitchen: Americanization, Technology, and European Users, edited by Oldenziel, Ruth and Zachmann, Karin, 113136. Cambridge, MA: MIT Press, 2009.Google Scholar
Cooper, Ken. “Microlessons: Toward a History of Information-Age Cuisine.” Technology and Culture 56, no. 3 (July 2015): 579609.CrossRefGoogle Scholar
Hammack, William. “Reverberations: The Greatest Discovery Since Fire.” Invention & Technology 20, no. 4 (Spring 2005): 4856.Google Scholar
Oldenziel, Ruth, and Zachmann, Karin. “Kitchens as Technology and Politics: An Introduction.” In Cold War Kitchen: Americanization, Technology, and European Users, edited by Oldenziel, Ruth and Zachmann, Karin, 129. Cambridge, MA: MIT Press, 2009.Google Scholar
Peacock, Margaret. “Samantha Smith in the Land of the Bolsheviks: Peace and the Politics of Childhood in the Late Cold War.” Diplomatic History 43, no 3 (June 2019): 418444.CrossRefGoogle Scholar
Reid, Susan E.Who Will Beat Whom? Soviet Popular Reception of the American National Exhibition in Moscow, 1959.” Kritika: Explorations in Russian and Eurasian History 9, no. 4 (2008): 855904.CrossRefGoogle Scholar
Reid, Susan E.‘Our Kitchen Is Just as Good’: Soviet Responses to the American Kitchen.” In Cold War Kitchen: Americanization, Technology, and European Users, edited by Oldenziel, Ruth and Zachmann, Karin, 83112. Cambridge, MA: MIT Press, 2009.Google Scholar
Robinson, John P.Who’s Doing the Housework?American Demographics 10, no. 12. (December 1988): 2430.Google Scholar
Spigel, Lynn. “Yesterday’s Future, Tomorrow’s Home.” Emergences: Journal for the Study of Media & Composite Cultures 11, no. 1 (May 2001): 2949.CrossRefGoogle Scholar
Strober, Myra H., and Weinberg, Charles B.. “Strategies Used by Working and Nonworking Wives to Reduce Time Pressures.” Journal of Consumer Research 6, no. 4 (March 1980): 338348.Google Scholar
Tran, Vivi. “The Radiation Control for Health and Safety Act of 1968: History, Accomplishments, and Future.” Third year paper. Harvard Law School, 2006. https://dash.harvard.edu/bitstream/handle/1/8846732/Tran06.pdf.Google Scholar
Truitt, Linda. “Ownership of a Microwave Oven as Influenced by Feminine Role Perception and Feminine Role Behavior.” MA thesis, Texas Tech University, Lubbock, 1979.Google Scholar
Weber, Margaret. “The Cult of Convenience: Marketing and Food in Postwar America.” Enterprise & Society 22, no. 3 (September 2021): 605634.Google Scholar
Atlanta Constitution Google Scholar
Atlanta Daily World Google Scholar
Baltimore Sun Google Scholar
Boston Globe Google Scholar
Cedar Rapids Gazette Google Scholar
Chicago Defender Google Scholar
Chicago Tribune Google Scholar
Cincinnati Enquirer Google Scholar
Daily Mail Google Scholar
Indianapolis Star Google Scholar
Los Angeles Times Google Scholar
Minneapolis Star Tribune Google Scholar
New York Times Google Scholar
Orlando Sentinel Google Scholar
Palm Beach Post Google Scholar
Philadelphia Inquirer Google Scholar
Salem Capital Journal (Oregon)Google Scholar
Seattle Times Google Scholar
Wall Street Journal Google Scholar
Washington Post Google Scholar
Advertising Age Google Scholar
Better Homes and Gardens Google Scholar
Business Week Google Scholar
Consumer Reports Google Scholar
Cosmopolitan Google Scholar
Good Housekeeping Google Scholar
Ladies’ Home Journal Google Scholar
The New Yorker Google Scholar
New York Times Magazine Google Scholar
Popular Mechanics Google Scholar
Psychology Today Google Scholar
Town and Country Google Scholar
Woman’s Day Google Scholar
Working Mother Google Scholar
Thompson, J. Walter: Advertising AmericaMarlborough, Wiltshire, UK: Adam Matthew Digital, 2018.Google Scholar
Energy Information Administration Office of Energy Markets and End Use, U.S. Department of Energy. Residential Energy Consumption Survey: Household Characteristics, 1980. Washington, DC: U.S. Government Printing Office, 1982.Google Scholar
Energy Information Administration Office of Energy Markets and End Use, U.S. Department of Energy. Residential Energy Consumption Survey: Household Characteristics, 1984. Washington, DC: U.S. Government Printing Office, 1986.Google Scholar
Energy Information Administration Office of Energy Markets and End Use, U.S. Department of Energy. Residential Energy Consumption Survey: Household Characteristics 1990. Washington, DC: U.S. Government Printing Office, 1992.Google Scholar
National Aeronautics and Space Administration Technology Utilization Office. NASA Technology Utilization House: A “House of the Future” Is Ready Today. Hampton, VA: Langley Research Center [1977].Google Scholar
Radiation Control for Health and Safety Act of 1968, Public Law No. 90-602 [H.R. 10790], 82 Stat. 1173 (October 18, 1968).Google Scholar
Radiation Control for Health and Safety Act of 1968, Hearings on Public Law 90-602 Before the Committee on Commerce, United States Senate, 93rd Congress (1973).Google Scholar
Radiation Health and Safety Hearings Before the Committee on Commerce , Science, and Transportation, United States Senate, 95th Congress (1977).Google Scholar
Spinoff 1977: An Annual Report. Washington, DC: National Aeronautics and Space Administration, Technology Utilization Office, 1977.Google Scholar
Spinoff 1978: An Annual Report. Washington, DC: National Aeronautics and Space Administration, Technology Utilization Office, 1978.Google Scholar
Women’s Bureau, Department of Labor. “Women in the Labor Force.” www.dol.gov/agencies/wb/data/facts-over-time#WomenLF.Google Scholar
DollarTimes. Inflation Calculator: The Changing Value of a Dollar. www.dollartimes.com/inflation.Google Scholar
Measuring Worth. Accessed November 17, 2021. www.measuringworth.com.Google Scholar
OED: Oxford English Dictionary. Oxford: Oxford University Press, 2021. www.oed.com.Google Scholar
1999 A.D. Directed by Madden, Lee. Written by Tom Thomas. Produced by Philco-Ford Corporation, 1967. Accessed November 17, 2021, https://archive.org/details/1999-AD-1967-/1999-a-d-1967-10mbps.mp4.Google Scholar
Corera, Gordon. “‘Havana Syndrome’ and the Mystery of the Microwaves.” BBC News, September 9, 2021. Accessed November 17, 2021, www.bbc.com/news/world-58396698.Google Scholar
Hanna, William, and Barbera, Joseph. The Jetsons. The Complete First Season. Burbank, CA: Warner Home Video, 2017.Google Scholar
Whirlpool TimeMaster commercial [ca. 1985]. YouTube. Accessed November 17, 2021, www.youtube.com/watch?v=HDd8OnRTxSQ.Google Scholar