Identifying the information behavior in competitive intelligence process: a paradigm model for medical sciences universities

The purpose of this paper is to identify and design a paradigm model for universities' information acquisition behavior in competitive intelligence process.

The sampling has been conducted in two stages. First, purposive sampling has been done among Iranian universities of medical sciences. Second, 20 university staff members were selected using the snowball method. The research was conducted through semi-structured interviews.

The purpose of acquiring information in competitive intelligence process is to meet organizational and individual information needs in active and passive ways. The characteristics of information acquisition and how to acquire it are varied. Enablers include the information sources, individual, organizational characteristics and environmental pressures. Barriers are individual, organizational, environmental factors. The consequences of information acquisition are success, failure and partial success. Accordingly, a paradigm model of information behavior has been designed.

This is the first study to identify information behavior of universities in competitive intelligence process. In addition to why and how to acquire information, this study also looks at facilitators and barriers factors.