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How We See Us: An Examination of Factors Shaping the Appraisal of Stereotypical Media Images of Black Women among Black Adolescent Girls

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Abstract

The presence of stereotypical images of Black women in media has been well-documented throughout the literature. Existing evidence has indicated that these images contribute to a wide range of negative psychological and behavioral consequences for Black women and girls including decreased self-esteem, poorer interpersonal relationships and adverse mental health. However, despite the prevalence of stereotypical portrayals of Black women perpetuated in the media, evidence suggests that many Black adolescent girls are often resilient to the media’s effects. Prior research contends that this may be due to the individual’s appraisal of these images suggesting a need to investigate individual difference factors that may serve to shape appraisal. The current study is an examination of the relationship between exposure to stereotypical media images and appraisal in a sample of 66 adolescent Black girls. It was hypothesized that increased exposure to stereotypical media images of Black women would be associated with a negative appraisal of these images and that the relationship between frequency of exposure and appraisal would be moderated by racial identity. Results indicated that more frequent exposure to these images was in fact associated with a more negative appraisal and this relationship was moderated by racial identity.

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Availability of data and materials

The data that support the findings of this study are available from the corresponding author, EJ, upon reasonable request.

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SPSS 22.0 was used to analyze the data in this article.

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Funding

Partial financial support was received from The Akron Community Foundation Women’s Endowment Fund.

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Correspondence to Elizabeth A. Jean.

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Ethics approval

This study received prior approval from the Kent State University Institutional Review Board (IRB), Study ID #15–242.

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Participant parent/guardian provided written consent for student participation in this study. Participants provided verbal assent for their participation.

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Not applicable. No identifiable information is included in the content of this article.

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The authors have no conflicts of interest to declare that are relevant to the content of this article.

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Jean, E.A., Neal-Barnett, A. & Stadulis, R. How We See Us: An Examination of Factors Shaping the Appraisal of Stereotypical Media Images of Black Women among Black Adolescent Girls. Sex Roles 86, 334–345 (2022). https://doi.org/10.1007/s11199-021-01269-8

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  • DOI: https://doi.org/10.1007/s11199-021-01269-8

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