1 Introduction

Disenchanted citizens have two options for expressing their discontent with politics, exit or voice (Hirshman 1970). Considering electoral abstention as a very simple form of exiting political decision-making, this behavior has been empirically shown to be more widespread among individuals of lower socio-economic status. In the literature, one explanation is that disadvantaged voters have fewer politically valuable resources such as monetary income, educational attainment, or political networks (Brady et al. 1995). This shortage makes it harder for the disadvantaged to collect and evaluate political information, to communicate their preferences to policymakers and to effectively shape the political process. Feeling neglected by political parties, the disadvantaged choose to abstain from public decision-making (Goodin and Dryzek 1980; Emmenegger et al. 2015; Han 2016; Gerber et al. 2011; Solt 2015; Guiso et al. 2018; Rico et al. 2020; Guiso et al. 2020; Roemer 1998).

However, alienated voters may be encouraged to engage again if given a political alternative, which explicitly addresses their capabilities. In that sense, it has been observed that the ever-rising radical and populist forces in established democracies are relatively more successful among socially underprivileged voters (Han 2016; Emmenegger et al. 2015; Rooduijn 2017; Oesch 2008; Georgiadou et al. 2018; Guiso et al. 2018; Gethin et al. 2021; Gest et al. 2017; Burgoon et al. 2018; Hobolt 2016; Guiso et al. 2020; Schulte-Cloos and Leininger 2021). Not only are these parties’ manifestos characterized by promising future social security, but populist platforms are also designed to be more easily accessible. Approachable political candidates present themselves as common people who therefore understand the common person’s worries and hardships. Political solutions are characterized by tempting simplicity and clarity, for instance when right-wing populist parties claim that poverty, unemployment or crime, could all quickly be solved by simply stopping immigration (Mudde 2004, 2013; Golder 2003; Durante et al. 2019).

Linking these observations, we raise the question of whether abstention caused by political inequality promotes the political market entry of populist parties (Rico et al. 2020; Mudde 2013; Immerzeel and Pickup 2015; Guiso et al. 2018; Rodrik 2018). To this end, we develop a theoretical illustration showing how inequalities in political efficacy across social groups impinge on political involvement and encourage populist parties to step in and absorb the alienated. We extend the well-established probabilistic voting model as originally introduced in Lindbeck and Weibull (1987) to design a simple two-stage game with citizens and parties jointly determining a policy outcome. All citizens provide support, in terms of votes, for one of two established parties in return for a future policy realization, here a tax rate. Citizens are divided into two groups, the advantaged and the disadvantaged, who have conflicting opinions regarding optimal taxation. We assume that the two groups of voters are politically unequal in the sense that they are unequally endowed with the resources necessary to effectively partake in the political process. Among these are financial means, civic skills and social networks as well as political, economic or legal expertise. The disadvantaged are endowed with fewer of these resources, which makes it harder for them to evaluate political programs, get involved in political discussion or assess candidates’ abilities. Therefore, the disadvantaged are less likely to participate in political decision making. In contrast, the advantaged constitute a more attractive target group for support-maximizing parties which converge to an equilibrium policy level that is biased towards the preferences of the advantaged. This strategy stimulates involvement among the advantaged, while lowering involvement among the disadvantaged, resulting in an over-representation of the former.

The unused support from the disadvantaged then draws the interest of a populist party, whose platform is characterized by simple political messages, a less elaborate organizational structure and a greater potential for disenchanted voters to identify with political candidates (Mudde 2004, 2013). This style particularly appeals to the disadvantaged as it is able to partly compensate for their political efficacy shortage. To secure their support, the populist party ideally proposes a tax rate which leans towards the interests of the disadvantaged. However, if resource endowment and, thereby, political efficacy of the disadvantaged fall below a critical level, addressing and mobilizing these voters will not pay off for any party.

Our contribution to the existing literature is threefold. First, we extend the economic theory of voting to highlight the role of unequal participation conditions. Unlike many previous approaches, we do not limit our analysis to one side of the political market but illustrate the mutual feedback effects of political supply and demand. Second, we provide a theoretical underpinning for the interdependence of political inequality, party capture and party system changes. Therefore, our contribution to the related literature implies an all-encompassing theorization of the aforementioned empirical observations. In that sense, our approach is in line with a growing number of theoretical studies investigating the relation between social identity, inequality and populism (Guiso et al. 2018; Gethin et al. 2021; Pastor and Veronesi 2021; Grossman and Helpman 2021; Bonomi et al. 2021; Guiso et al. 2020). Third, we engage with the scientific discussion of the most recent emergence of populist movements and add to the understanding of strategies they may use to win alienated groups. Thus, we propose that political inequality and the resulting abstention serve as one explanation for the emergence of populist parties.

The question of how socio-economic advantage translates into the capture of political agents has mainly focused on the role of (wealthy) interest groups (among others Grossman and Helpman 1994; Holcombe 2015; Acemoglu and Robinson 2008; Lai 2010; Winter 2017; Lohmann 1995; Drazen et al. 2007). However, Gilens and Page (2014) state that public decision-making is generally dominated by well-endowed citizens, even in the absence of formally organized interest. Not only do economic elites have the financial means, but they also have the networks and positions to influence policymakers. The authors refer to this phenomenon as economic elite domination and provide tentative evidence that the advantaged are in fact more successful at having their preferred policies implemented. Stadelmann et al. (2015) as well as Krieger and Meierrieks (2016) empirically confirm these findings. Accordingly, the literature suggests a positive relationship between individual voters’ monetary resources and their political leverage.

Financial endowment may serve as a proxy for general politically valuable resources which determine political involvement (Jesuit et al. 2009; Han 2016; Gallego 2010; Rydgren 2007; Solt 2008). As outlined by Brady et al. (1995) in their seminal resource theory, active and effective involvement in public decision-making requires the use of time and civic skills, which comprise oral and written communication skills, organizational abilities and educational attainment, as well as the strength of social or political networks and interpersonal trust. It is through these skills that citizens are able to successfully draw the attention of policymakers to their situation and have their issues put onto the political agenda. In addition, most political candidates in established democracies belong to the upper social classes. Thus, there is a high likelihood that policymakers and voters of the same socio-economic background will identify with each other and have personal ties. In the political science literature in particular, this group of political capabilities is referred to by political efficacy, which tends to be lower among the disadvantaged, entailing fewer incentives to partake in public decision-making (Emmenegger et al. 2015; Rico et al. 2020). In line with this, a substantial body of empirical research provides evidence of a negative relationship between income inequality and aggregate-level voter turnout. Those at the bottom end of the income distribution are relatively more likely not to identify with policymakers and, therefore, abstain from the political process (Stockemer and Scruggs 2012; Geys 2006; Jensen and Bøgeskov Jespersen 2017; Bouvet and King 2016; Pontusson and Rueda 2010; Kelly and Enns 2010; Solt 2010, 2008; Myatt 2017; Kselman and Niou 2011; Rooduijn et al. 2016; Solt 2015; Georgiadou et al. 2018; Guiso et al. 2018, 2020; Roemer 1998).

Our model setup highlights the resulting rationale of support-maximizing parties. As they need votes to win public office, they cater to the preferences of citizens that are more likely to turn out to vote (Lindbeck and Weibull 1987; Persson and Tabellini 2002). This programmatic focus on the advantaged further stimulates political alienation of the disadvantaged. Several case studies feature corresponding evidence where parties lose support of an underprivileged electorate because of policies which disproportionately benefit upper social classes (Eichhorst and Marx 2011; Lindvall and Rueda 2013; Karreth et al. 2012). In line with this, the most recent wave of populist parties, especially in Europe, reject clique politics, elite enrichment and the under-representation of the common people, which they claim is a defining feature of current politics (Mudde 2013; Rico et al. 2020; Rooduijn 2017; Noury and Roland 2020). Thus, in a final step, our model explains the emergence of such a populist party in relation to political alienation. As the abstention rate increases, the unused voter potential also grows. A populist party seeks to enter the political stage to sway the abstaining. This type of party suggests a certain closeness to politically alienated groups and enables participation at relatively low effort. Unlike its competitors, the populist party has an incentive to propose a tax rate which is in line with the preferences of the disadvantaged (Congleton and Steunenberg 1998). It wins over the politically inactive citizens (Immerzeel and Pickup 2015; Rydgren 2007; Lubbers et al. 2002; Schulte-Cloos and Leininger 2021), who switch from exit to voice.

The remainder of this paper is organized as follows. Section 2.1 presents the model framework and illustrates how the disadvantaged are alienated from politics as a consequence of political inequality. In Sect. 2.2, we outline the resulting emergence of a populist party. Furthermore, we highlight the reactions of the parties to different levels of political inequality among voters. Section 3 concludes.

2 Model setup

2.1 Political outcomes with political inequality

Our basic setup closely follows the well-established probabilistic voting model as developed by Lindbeck and Weibull (1987). Some of the setting and results also resemble those in Congleton and Steunenberg (1998), but with a different focus on the emergence of challenger parties here. We consider an economy with n citizens who are all entitled voters. The electorate is divided into two groups \(g \in \{a,d\}\). A number of \(n_a\) citizens belong to the advantaged and \(n_d=n-n_a\) citizens belong to the disadvantaged. Our understanding of these terms is rather broad. In some cases, the advantaged may represent a very small, privileged group, where the disadvantaged are the mass of the general population. In other cases, however, the two groups may rather refer to above- and below-median income earners, respectively. The groups differ with respect to two features: their political efficacy and their policy preferences.

In regards to the first feature, each citizen i is endowed with a quantity of politically valuable resources \(r_{g}\). By this term, we refer to assets that are necessary to effectively participate in the political decision-making process (Emmenegger et al. 2015). These include professional expertise or intellectual capabilities, which facilitate the understanding of social and political information; communication skills, which can be used in interactions with political candidates; and organizational abilities as well as the strength of personal and political networks. Importantly, every single citizen we consider here is too small to influence politics directly by means of their resources. That is, their resource endowment does not immediately shape political outcomes, e. g, by making a large donation to a political candidate, but the resource endowment determines the individual ability to understand the political process, evaluate manifestos and the accuracy of political debates, and assess politicians’ aptitude. This in turn determines individual utility from partaking in the political process and the resulting utility to do so.

By assumption, the advantaged are better endowed, having a resource level of \({\overline{r}}\), while the disadvantaged have at their disposal a resource level of \({\underline{r}}<{\overline{r}}\). We set the resource level of a citizen equal to their political efficacy. The difference in resources implies that citizens are unequal with respect to political efficacy.

In regards to the second feature, two established parties \(j \in \{A,B\}\) compete for support from members of both social groups in a multidimensional policy space. The first dimension \(p_j \in [0,1]\) represents the main policy up for discussion. We here use the example of a redistribution tax which is collected from the better-endowed citizens and is then given to the disadvantaged as a state transfer. Accordingly, the disadvantaged wish for a high level of taxation, whereas this is a financial loss for the advantaged. As such, the advantaged favor a low tax rate \(p_j\), and the disadvantaged favor a high tax rate.Footnote 1 Consequently, a party’s tax rate proposal \(p_j\) provides an advantaged voter with utility \(u_a(p_j)\) with \(\frac{\partial u_a}{\partial p_j}<0\) and \(\frac{\partial ^2 u_a}{\partial p_{j}^2}>0\). In contrast, utility of the disadvantaged \(u_d\) increases in the tax rate \(p_j\), i. e., \(\frac{\partial u_d}{\partial p_j}>0\), and \(\frac{\partial ^2 u_d}{\partial p_{j}^2}<0\).Footnote 2 Hence, when deciding on a tax rate proposal \(p_j\), parties weigh losing support from the advantaged against gaining support from the disadvantaged, or vice versa (Lindbeck and Weibull 1987).

The second dimension of the policy space is the individual party bias \(\beta _{ij}\) (Lindbeck and Weibull 1987), which depends on party j’s universal political alignment. Party j can align with a number of political ideologies, such as conservatism, liberalism, social democracy or the like. Apart from that, party j can employ different political styles: It can be a populist or non-populist party, a radical party and so on. Hence, the party bias \(\beta _{ij}\) captures individual i’s benefit from their overall attachment to and identification with party j’ ideology and political style. Similar to Lindbeck and Weibull (1987), we define the absolute party bias as a random variable \(\theta _i=\beta _{iB}-\beta _{iA}\). Consequently, an individual aligns with party A if \(\theta _i<0\) and with party B if \(\theta _i>0\). \(\theta _{i}\) is distributed according to a twice continuously differentiable cumulative distribution function \(F_a=F_d=F\) known to the parties. The associated positive density function is f, which is symmetric around 0 (Lindbeck and Weibull 1987). That is, we assume, just for the sake of simplicity, that party biases for A and B are identically distributed in both social groups. All of the following calculations can likewise be performed for congruent densities \(f_g(\theta _i)= f(\theta _i+\alpha _g)\) with \(\alpha _a \ne \alpha _d\) to capture inter-group differences in party biasesFootnote 3 (Lindbeck and Weibull 1987).

Combining the two elements, individual i’s additive utility from political support for party j reads

$$\begin{aligned} U_{ig} (p_j) = u_g(p_j) + \beta _{ij}. \end{aligned}$$
(1)

By definition, we have utility \(U_{ig}>0\) for all values of the tax rate \(p_j\). In order to decide which party to vote for, individuals compare utilities resulting from the parties’ tax rate proposals \(p_A\) and \(p_B\) and choose the option which promises the higher utility. That is, we can determine the individual voting probability for party j as

$$\begin{aligned} v_{gj} (p_j) = Prob[U_{ig} (p_j)>U_{ig}(p_{-j})]=F[u_{g} (p_j)-u_{g}(p_{-j})]. \end{aligned}$$
(2)

In order to model the role of political efficacy in the participation decision, we exploit and extend what Lindbeck and Weibull (1987) call the exit case. Here, they allow individuals to abstain from the political process if neither party’s platform promises to be sufficiently rewarding to provide support. In this setting, the advantaged, more politically effective citizens receive a relatively larger utility from political involvement. That is because, due to their higher level of resources, they are better at evaluating a party’s program, assessing the political aptitude of candidates, and communicating within their networks.

The disadvantaged, however, face a resource shortage of \(\epsilon ={\overline{r}}-{\underline{r}} > 0\). Their political efficacy, and, hence, their utility from political involvement, is reduced by \(\epsilon\),

$$\begin{aligned} U_{id} (p_j) = u_d(p_j) + \beta _{ij}-\epsilon . \end{aligned}$$
(3)

Thus, the probability that a disadvantaged individual supports a party j changes to

$$\begin{aligned} v_{dj} (p_j) =F[u_{d} (p_j)-u_{d}(p_{-j})-\epsilon ]. \end{aligned}$$
(4)

Consequently, if a disadvantaged individual does not receive enough utility from party j’s policy proposal and from general attachment to party j to compensate for the efficacy shortage \(\epsilon\), the individual will decide to abstain from politics.

Let us now turn towards the political supply side. Analogous to the baseline setting in Lindbeck and Weibull (1987), the objective of a party j is to maximize its support totalFootnote 4\(V_j\) which is equal to

$$\begin{aligned} V_j = n_a v_{aj} + n_d v_{dj}, \end{aligned}$$
(5)

over the tax rate \(p_j\).

The timing of decisions is as follows. First, parties simultaneously propose tax rates \(p_A, p_B\). Then, citizens learn about the proposals and, all at the same time, decide which party to support. Subsequently, parties collect their support and the winner implements the proposed tax rate.Footnote 5 We define a Nash equilibrium (NE) as a combination of proposed tax rates and support decisions that maximizes each player’s utility given all other players’ strategies. Furthermore, we refer to the optimal tax rate parties propose in our setting as \(p^{*'}\) and to the optimal tax rate in the baseline textbook case with equally politically effective groups (Lindbeck and Weibull 1987) as \(p^{*}\).

Proposition 1

In case of political inequality, i. e., the resource shortage \(\epsilon >0\),

  1. a)

    parties choose subgame-perfect NE tax rates \((p_A,p_B)\) so that \(p_A=p_B=p^{*'}<p^{*}\) and tax rates are skewed towards the interests of the advantaged.

  2. b)

    voters choose subgame-perfect NE support levels \((v_{aA}, v_{aB}, v_{dA}, v_{dB})\) with \(v_{aA}=v_{aB} = 0.5 > v_{dA}=v_{dB}\). The disadvantaged turn out with a probability lower than 1 and are relatively underrepresented.

Proof

See appendix.

Due to their lower political efficacy, the disadvantaged have a lower probability of participating in the political process in the first place. Thus, they constitute a less attractive target group from the established parties’ point of view. Compared to the equality case, the marginal benefit from support of the disadvantaged is lower for every tax rate proposal \(p_j\), as it is weighed down by the lower likelihood of participating (see Fig. 1). As a result, policymakers propose a tax rate which disproportionately benefits the advantaged. The intersection between marginal benefits from support from each group in Fig. 1 shifts left, causing the equilibrium tax rate \(p^{*'}\) to decrease compared to the equilibrium tax rate with political equality \(p^{*}\).

Figure 2 illustrates the resulting support decisions of voters. Advantaged voters have a positive utility from political support for either party. Thus, they have a participation probability of 1 and, because of the equal tax rate proposals \(p_A=p_B=p^{*'}\), choose either party with equal probability, according to their ideological bias (see Fig. 2a). Disadvantaged individuals, however, support parties A and B with positive probabilities \(v_{dA}, v_{dB}\) with \(v_{dA}+v_{dB}<1\). Thus, there is a positive probability \(1-v_{dA}-v_{dB}\) that a disadvantaged individual will choose neither party and abstain from the political process. Figure 2b illustrates this rationale. Disadvantaged individuals with an absolute party bias \(|\theta _{i}| > \epsilon\) are committed enough to either party A or B to outweigh the low utility from the tax rate proposal and the political efficacy shortage so that they still support their preferred party (shaded areas in Fig. 2b). Those with a weaker ideological bias, however, do not receive enough utility from supporting a party and decide to abstain (white area in Fig. 2b). Support probabilities \(v_{dA}, v_{dB}\) are both decreasing in the resource shortage \(\epsilon\) so that a more sizable efficacy shortage causes a disadvantaged individual’s participation rate to decline (Emmenegger et al. 2015; Acemoglu et al. 2013; Guiso et al. 2018).

Fig. 1
figure 1

Equilibrium tax rates with political equality and inequality

Fig. 2
figure 2

Support decisions with political inequality

2.2 Market entrance of a challenger party

Although it is optimal for parties A and B to target the advantaged by means of their tax rate proposals, the share of unused support due to abstention may grow substantially, particularly if the resource shortage \(\epsilon\) is large. As \(\epsilon \rightarrow \infty\), the probability that the disadvantaged abstain approaches 1. In societies with relatively more disadvantaged voters and a sufficiently large resource shortage \(\epsilon\), a majority of voters does not participate in the political process. The high abstention rate can be compared to positive profits on the political market which encourage a new party to enter the political stage and sway the alienated voters (Congleton and Steunenberg 1998).

The challenger party C proposes a tax rate \(p_C\). C is a typically populist platform, employing a simplified rhetoric that directly speaks to the common people and reduces the complexity of social problems to an unrealistic but easily understandable take-away message (Mudde 2004, 2013; Guiso et al. 2018). Members of party C have a more direct connection to the electorate and are more easily approachable, even by disadvantaged voters. Therefore, members of group d generally feel attached to party C, as C’s populist strategy partly outweighs their political efficacy shortage. Thus, the respective party bias is positive for all disadvantaged individuals, \(\beta _{iC}>0\). The negative of the party bias \((-\beta _{iC})\)Footnote 6 is drawn from a twice continuously differentiable c.d.f \(\Phi\) with positive density \(\phi\). By contrast, advantaged voters dislike the simplified style of party C and do not identify much with the party. To keep the results particularly simple, we assume that all advantaged voters have a bias of 0 for party C, \(\beta _{iC}=0\).

Let us first consider the somewhat more straightforward rationale of advantaged voters in this extended case. They now have a third political option and will support party C if the benefit from C’s tax rate proposal exceeds the benefit to be gained from supporting either party A or B. Let \(u_a(p_C)>0\) be the utility from C’s tax rate proposal \(p_C\) for an advantaged individual. Their new likelihood of supporting party A or B reads

$$\begin{aligned} v_{aA}=F\big [\Delta -u_a (p_{C})\big ] = 1-F\big [u_a (p_{C})-\Delta \big ] = v_{aB}. \end{aligned}$$
(6)

In a two-party scenario, parties A and B only had to provide sufficient utility to advantaged members to cross a utility threshold of 0, which is always the case. Now, however, the minimum utility that the established parties have to provide increases to the level of utility promised by party C. Consequently, only advantaged individuals with an absolute party bias of \(\theta _{i}<-u_a(p_C)\) will be willing to support party A. Likewise, individuals with \(\theta _{i}>u_a(p_C)\) will side with party B. Those, however, with an absolute party bias \(|\theta _i|<u_a(p_C)\) will switch to the challenger party C (cf. Fig. 3a). Again, there is no abstention among the advantaged.

Fig. 3
figure 3

Voting decisions with a challenger party

Support decisions among the disadvantaged can be determined in a similar way. All disadvantaged individuals have four options. They can decide to support one of the established parties, to support the populist challenger or not to participate at all. Out of these options, a disadvantaged individual again chooses the option which promises the highest utility.

Figure 3b illustrates a disadvantaged individual’s rationale. Supporting an established party only pays off for individuals for whom the net utility from doing so is positive and at the same time larger than the utility from supporting party C, i. e., \(\Delta - \theta _{i}-\epsilon> u_d(p_C) + \beta _{iC} >0\). Consequently, all individuals with an absolute party bias \(\theta _i < - (u_d(p_C)+ \beta _{iC}+ \epsilon )\) support party A, while all individuals with \(\theta _i > u_d(p_C)+ \beta _{iC} + \epsilon\) support party B (shaded areas in Fig. 3b).

If the absolute party bias \(|\theta _{i}| \in (\epsilon , u_d(p_C)+\beta _{iC}+\epsilon )\), utility from supporting party A or B is still positive but is lower than utility from supporting party C. This implies that party C must be the preferred option for the respective disadvantaged citizens and that party C here succeeds in enticing voters from the established parties (dotted area in Fig. 3b).

In addition, party C can also win voters from those who would otherwise have abstained. For all disadvantaged individuals with \(|\theta _{i}| < \epsilon\), utility from supporting an established party is lower than 0. These voters are weakly committed to either established party but they only switch to challenger party C if utility from doing so is greater than their resource shortage, \(u_d(p_C)+\beta _{iC}>\epsilon\). Hence, party C sways abstainers with probability \(Pr[u_d(p_C)+\beta _{iC} > \epsilon ] = \Phi [u_d(p_C)-\epsilon ]\) (striped area in Fig. 3b).

Anticipating this voter behavior, parties propose optimal tax rates \(p^{*''}_{A,B}\) and \(p^{*''}_{C}\), respectively, for which the following holds:

Proposition 2

With political inequality, i. e., the resource shortage \(\epsilon >0\),

  1. a)

    the challenger party C proposes a subgame-perfect NE tax rate \(p^{*''}_{C}>p^{*}\).

  2. b)

    the established parties A and B propose a subgame-perfect NE tax rate \(p^{*''}_{A,B}<p^{*''}_{C}\) .

  3. c)

    After reaching a maximum, party C’s tax rate proposal \(p^{*''}_{C}\) decreases in the resource shortage \(\epsilon\).

  4. d)

    Party A and B’s tax rate proposal \(p^{*''}_{A,B}\) decreases in the resource shortage \(\epsilon\).

Proof

See appendix.

The equilibrium strategy of party C always implies a higher tax rate compared to the opponents, which more strongly appeals to the disadvantaged.Footnote 7 On this basis, party C targets two types of swing voters in this group: first, those who are indifferent between voting for an established party and voting for party C and, second, those who are indifferent between voting for C and not participating at all. While parties A and B cannot win the abstainers and, thus, have no incentive to occupy a position complying with their interests, party C is supported by this group with positive probability \(\Phi [u_d(p_C)-\epsilon ]\). Therefore, party C proposes a tax rate which is more beneficial for these voters.

The larger the resource shortage of the disadvantaged, the lower the equilibrium tax rate any party will propose. While the challenger party always leans more towards the disadvantaged than the established parties do, its tax rate proposal nevertheless declines for large values of the resource shortage \(\epsilon\). A greater efficacy shortage among the disadvantaged lowers the likelihood that they will vote, which is harmful to either party’s support count.

Furthermore, although C’s equilibrium tax rate proposal \(p^{*''}_{C}\) is larger than party A and B’s proposals \(p^{*''}_{A,B}\) in any case, this does not necessarily exclude the possibility that C will still disproportionately benefit the advantaged. The optimization process of parties with respect to the tax rate \(p_{j}\) implies balancing the marginal utilities from this proposal for both advantaged and disadvantaged citizens (see Eqs. (A.13) and (A.17) in the appendix). Denote by \(\lambda _{j}\) the weight that party j attributes to the marginal policy utility of the disadvantaged. If this weight is larger than 1, the disadvantaged are the main target group, resulting in a tax rate respectively biased. If it is smaller than 1, the advantaged are the main target group.

Proposition 3

With political inequality, i. e., the resource shortage \(\epsilon >0\), there exists an interval \((\epsilon ', \epsilon '+\sigma )\) so that

  1. a)

    \(\lambda _C> \lambda _{A,B}>1\) if \(\epsilon '>\epsilon\).

  2. b)

    \(\lambda _C>1>\lambda _{A,B}\) if \(\epsilon '+\sigma>\epsilon >\epsilon '\).

  3. c)

    \(1>\lambda _C>\lambda _{A,B}\) if \(\epsilon >\epsilon '\).

Figure 4 illustrates these different combinations of the weight \(\lambda _{j}\) for values of the resource shortage \(\epsilon\). In relatively equal societies, i. e., when \(\epsilon\) is low, there are small differences in participation probabilities. The disadvantaged thus receive a disproportionately high weight in parties’ objective functions because it pays off for parties to choose a tax rate which mobilizes these only slightly disadvantaged voters.

However, as the resource shortage \(\epsilon\) increases, political participation among the disadvantaged decreases. Mobilizing them involves strong increases in tax rates \(p_j\) and, therefore, has high costs in terms of advantaged support. For resource shortages of \(\epsilon >\epsilon '\), it is too costly for parties A and B to try to win disadvantaged voters by means of higher tax rate proposals because they would lose too much advantaged support, see Fig. 4. Yet as \(\lambda _{C} > \lambda _{A,B}\), there must be an interval \((\epsilon ', \epsilon '+\sigma )\) with \(\sigma >0\) for which \(\lambda _{C}> 1 > \lambda _{A,B}\). Consequently, in societies with medium levels of political inequality, party strategies diverge. However, once the resource shortage \(\epsilon\) exceeds the critical level of \(\epsilon + \sigma\), it is \(1>\lambda _{C} > \lambda _{A,B}\), meaning that all parties will cater to the interests of the advantaged, yet party C does so to a lesser extent.

Fig. 4
figure 4

Party strategies for values of \(\epsilon\)

Having discussed the implications for the policy level, we can now revisit support decisions of voters.

Proposition 4

With political inequality, i. e., the resource shortage \(\epsilon >0\),

  1. a)

    advantaged voters choose subgame-perfect NE support levels \((p_{aA}, p_{aB}, p_{aC})\) with \(p_{aA} = p_{aB}\).

  2. b)

    disadvantaged voters choose subgame-perfect NE support levels \((p_{dA}, p_{dB}, p_{dC})\) with \(p_{dA}=p_{dB} < p_{dC}\).

Proof

See appendix.

Because party C’s tax rate proposal is closer to the preferred taxation level of the disadvantaged, they are more likely to support C compared to the established parties.

Since the main objective of the model at hand is to theoretically link real-world observations of political inequality, participation incentives and populist challengers, we finally discuss to which countries and political systems our approach may refer. In principle, our considerations can be applied to any party system. In some cases, e. g., the United States, populism appeared as one candidate in a two-party system (Norris and Inglehart 2019) while the party the candidate represented was not, as a whole, a populist one. In the same vein, the challenger does not have to be separate party but could be a wing of an established party which secedes and competes as a political alternative. The United Kingdom, a traditional two-party system, observed the emergence of a populist challenger. This is quite close to our model setting (Hobolt 2016; Norris and Inglehart 2019). Over the last years, multiparty systems, e. g., in Europe, witnessed the emergence of one or even several populist parties (Algan et al. 2017; Guriev and Papaioannou 2021; Norris and Inglehart 2019; Rodrik 2018) that challenged big people’s parties. Thus, while some of the roles of single agents in our model need to be reinterpreted, the qualitative results we obtain remain applicable to a number of different settings.

A final remark considers the ability of parties to win back the abstainers. In our setting, the challenger succeeds in doing so due to its populist platform, which provides a special benefit to alienated citizens. However, in principle, any party may be able to change its overall platform towards one that particularly appeals to the disadvantaged. While we implicitly made the realistic assumption that a party’s general political alignment and style is fixed when it is founded and enters the political stage, this alignment may change over time, at least in the long run. Thus, after some time, an established party may want to revise its platform. The remaining question would be whether the party would turn populist or would reach a greater identification with the abstaining by means of other stylistic and ideological elements.

3 Conclusion

A vast body of social science literature has tried to explain the recent success of populist parties in Western democracies. Placing special emphasis on the role of political inequality, we extend the probabilistic voting model in order to illustrate how shortages in political efficacy fuel abstention and open a gateway for populist parties to win an alienated electorate. Two groups of citizens, the advantaged and the disadvantaged, favor conflicting policy levels. The utility citizens receive from political participation depends on a policy realization as well as on their general party attachment. The disadvantaged are endowed with a lower level of politically valuable resources, which impedes political involvement. Consequently, political participation is lower for the disadvantaged than for the advantaged.

Two established parties seek to maximize their respective support from both social groups. In equilibrium, they uniformly converge to a tax rate proposal which is biased towards the advantaged in order to secure votes from those with a higher probability of participating. This stimulates support from the advantaged while further discouraging the disadvantaged from participating. A newly emerging party can realize gains by entering the political market with a combination of a simple, populist style and a tax rate proposal particularly beneficial to the disadvantaged. Thereby, the challenger re-stimulates political participation among the disadvantaged and receives hitherto foregone votes. However, with high levels of political inequality, participation rates among the disadvantaged are so low that they do not constitute an attractive target group for any party.

Our results offer some practically relevant implications for political agents. The emergence of a populist challenger here is rooted in the uniform bias of established parties towards a privileged electorate. Although this strategy is efficient, it leads to votes being systematically waived. A clear focus on distinct target groups could solve this dilemma, as it enables established parties to realize higher total support and, at the same time, curb incentives for competitors to enter the political market. Furthermore, an accessible and voter-oriented communication gives disadvantaged citizens the chance to deal with political issues and increase identification. Importantly, disadvantaged citizens would not have to turn towards populist parties, which not only offer more accessible platforms but are also associated with authoritarian, anti-democratic values and the spread of false information (Mudde 2004, 2013; Guiso et al. 2018, 2020). Finally, we highlight the ineffectiveness of abstention as a measure of protest. Withdrawing from public decision-making is the economically optimal choice but it does not bring about the intended change in political positions of the established parties.

Our considerations leave open several avenues for further research. Foremost, we take the level of political inequality as given. A potentially interesting extension could be to endogenously determine political inequality in the political process. Here, the dynamic interaction of inequality and policy outcomes over time may provide meaningful insights into the long-term evolution of the political system. Furthermore, our model outcomes imply an empirically testable hypothesis, namely that the relation between political inequality and polarization should be inversely u-shaped. Respective empirical evidence may contribute to a reassessment of the role of inequality with respect to political regime transformation.