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The Pransky interview: Jack Morrison, CEO and Co-Founder, Scythe Robotics

Joanne Pransky (Robotic Psychiatrist, Sonoma County, California, USA)

Industrial Robot

ISSN: 0143-991x

Article publication date: 2 December 2021

Issue publication date: 3 January 2022

138

Abstract

Purpose

The purpose of this paper is to provide a “Q&A interview” conducted by Joanne Pransky of Industrial Robot Journal as a method to impart the combined technological, business and personal experience of a prominent, robotic industry engineer-turned entrepreneur regarding his pioneering efforts in starting robotic companies and commercializing technological inventions. The paper aims to discuss these issues.

Design/methodology/approach

The interviewee is Jack Morrison, CEO and Co-Founder, Scythe Robotics. Morrison shares how he and his co-founders started this innovative company, the milestones and challenges he’s faced and his long-term goals.

Findings

Morrison received Bachelor of Arts degrees in Computer Science and German from Bowdoin College. He attended The George Washington University as a PhD student in Computer Science but left to co-found Replica Labs, a producer of software that turns any mobile phone into a high-quality 3D scanner. Morrison served as Replica’s CTO until it was acquired by Occipital in 2016, where he stayed on as a computer vision engineer until co-founding Scythe Robotics in April 2018.

Originality/value

While mowing his lawn in Colorado, Jack Morrison had a sudden insight: what if he could apply the latest robotics technology he was so familiar with to the challenge of commercialized landscaping? In 2018, Morrison teamed up with Replica Labs co-founder Isaac Roberts and Occipital’s Davis Foster, to create Scythe Robotics, a company that builds autonomous robotics solutions for the $105bn commercial landscaping industry. In June 2021, Scythe Robotics emerged from stealth with over $18m in funding with its first commercial product: a transformational, all-electric, fully autonomous mower designed to keep crew productivity high while also increasing the quality of cut and worker safety. The machine features eight high dynamic range cameras and a suite of other sensors that enable it to operate safely in dynamic environments by identifying and responding to the presence of humans, animals and other potential obstacles. Simultaneously, the machine captures valuable property and mower performance data, which helps landscape contractors improve workflow, identify upsell opportunities, schedule more efficiently and manage labor costs. The all-electric powertrain is quiet, emissions-free and radically more reliable than gas-powered manual mowers. Scythe Robotics’ business model is based on Robot as a Service. Instead of buying machines outright, customers are billed by acres mowed. This massively reduces contractors’ expenses and eliminates substantial costs. Scythe Robotics is headquartered in Boulder, Colorado and has offices in Vero Beach, FL and Austin, TX. Scythe is the recipient of the 2020 ALCC (Associated Landscape Contractors CO) Innovation Winner and the 2021 Colorado OEDIT Advanced Industries Grantee.

Keywords

Citation

Pransky, J. (2022), "The Pransky interview: Jack Morrison, CEO and Co-Founder, Scythe Robotics", Industrial Robot, Vol. 49 No. 1, pp. 1-5. https://doi.org/10.1108/IR-10-2021-0233

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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