Research on the interactive operations research model of e-commerce tourism resources business based on big data and circular economy concept
Journal of Enterprise Information Management
ISSN: 1741-0398
Article publication date: 2 July 2021
Issue publication date: 20 June 2022
Abstract
Purpose
In the context of circular economy, tourism resources development and integrated marketing need to interact with multiple businesses, data processing with big data technology, and in the information age, the best means of integrated marketing is to integrate business through an information platform. The research purpose of this article is to improve the intelligence of the tourism platform by constructing an OR model, integrate information and improve the data processing effect in an all-round way through data mining.
Design/methodology/approach
This study builds the business interaction in the form of OR (operations research model) model and combines this model with the e-commerce platform to build an online travel consumption model based on the user's online operation mode.
Findings
With the development of the times and the upgrading of industries, tourism and other industries have provided new tourism resources and tourism methods for human beings by virtue of the beautiful environment, special experiences and colorful stories and related industries have been related to the tourism industry based on natural resources, customs and folklore and agricultural experiences. By identifying important nodes with high connectivity in the social network, the weighted centrality algorithm can mine the importance of interest tags.
Originality/value
In addition, this research builds a test platform for model performance analysis and integrates various factors. The results show that the model constructed in this study can further promote the development of tourism, improve the efficiency of tourism resources, provide marketing effects and meet the circular economy theory.
Keywords
Acknowledgements
(1) Key Scientific and Technological Research Projects of Chongqing Education Commission: A Study on the Vitalization of Rural Culture and the Local Sense of Rural Tourist Areas in Wuling Mountain Area of Chongqing (KJZD-K201800901); (2) Humanities and Social Sciences Research Project of Chongqing Education Commission in 2019: Research on the Path of Rural Tourism Helping Chongqing Rural Culture Revitalization in the New Era (19SKGH099).
Citation
Yang, W. and Lin, Y. (2022), "Research on the interactive operations research model of e-commerce tourism resources business based on big data and circular economy concept", Journal of Enterprise Information Management, Vol. 35 No. 4/5, pp. 1348-1373. https://doi.org/10.1108/JEIM-12-2020-0520
Publisher
:Emerald Publishing Limited
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