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Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)

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Abstract

Galak and Kahn (2021), in their recent contribution on the organizational climate in Marketing academia, highlight important transgressions perceived by women and under-represented minorities. By focusing on gender, this article complements, and supports, the findings of Galak and Kahn (2021). Three analyses examine key points throughout Marketing scholars’ careers including perceptions prior to the job market, objective career outcomes across all scholars, and promotion decisions among quantitative scholars. Our findings suggest that beyond perception, women may experience reduced job mobility (across all sub-areas) and a lower chance to tenure (in the quantitative sub-area) despite having a comparable research record to men. Suggestions to improve organizational climate are discussed.

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Notes

  1. To be specific, a department was defined as “top 30” if it was observed to be part of either the top 30 spots in the Financial Times Worldwide MBA rankings or the top 30 spots in the UT-Dallas Research rankings.

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Authors and Affiliations

  1. School of Professional Studies, Columbia University, 2790 Broadway, New York, NY, 10027, USA

    Ethan Pew

  2. School of Business Administration, Virginia Commonwealth University, 301 W Main St., Richmond, VA, 23284, USA

    César Zamudio

  3. College of Business and Economics, Longwood University, 201 High Street, Farmville, VA, 23909, USA

    Hua (Meg) Meng

Authors
  1. Ethan Pew
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  2. César Zamudio
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  3. Hua (Meg) Meng
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Correspondence to Ethan Pew.

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Pew, E., Zamudio, C. & Meng, H.(. Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021). Mark Lett 32, 313–323 (2021). https://doi.org/10.1007/s11002-021-09585-5

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  • DOI: https://doi.org/10.1007/s11002-021-09585-5

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