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Strategic diffusion in networks through contagion

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Abstract

This paper studies the diffusion of products and behaviour with coordination effects through social networks when agents are myopic best responders. We develop a new network measure, the contagion threshold, that determines when a p-dominant action—an action that is a best response when adopted by at least proportion p of an agent’s opponents—spreads to the whole population starting from a group of players whose size is smaller than half and independent of the population size. We show that a p-dominant action spreads to the whole network whenever the contagion threshold of that network is greater or equal to p. We then show that in settings where agents regularly or occasionally experiment and choose non-optimal actions, there exists a threshold level of experimentation below which a p-dominant action is chosen with the highest probability in the long run. This result implies that targeted contagion, a network-wide diffusion of actions initiated by targeting agents, is justified even in settings where agents’ decisions are noisy.

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Notes

  1. See Bass (1969), Rogers (2003) and Young (2009) among others who document evidence of the diffusion of consumer durables and new products through social influence.

  2. Morris (2000), Alós-Ferrer and Weidenholzer (2008), Galeotti and Goyal (2009), Campbell (2013), Goyal et al. (2014), Tsakas (2017) and Beaman et al. (2018) all demonstrate how the payoff and interaction structures, and the underling behavioural assumptions determine the feasibility of targeted contagion.

  3. Examples of products and behaviour with coordination effects include information technologies, legal standards, social norms, and political actions such as protests and tactical voting.

  4. For example, when the network is unbounded, an action is said to spread contagiously if it can spread to the whole population starting from a finite group of initial adopters (Morris 2000). However, when the network structure is finite, it is necessary to have knowledge of the number and identity of agents that can trigger the contagious spread of an action.

  5. The network density is the number of links connecting agents divided by the total number of links possible.

  6. There is a related literature on diffusion in the presence of coordination effects, for example López-Pintado et al. (2008), Jackson and Yariv (2007), Sundararajan (2007), Galeotti et al. (2010) and Galeotti and Goyal (2009). However, these papers study binary choice diffusion processes on random networks.

  7. An alternative consideration is to assume that each strategy in BRi(x) is played with a uniform probability \(\frac {1}{|BR_{i}(\mathbf {x})|}\), where |BRi(x)| is the cardinality of BRi(x). This probability structure would still generate the same results for Model 1, but would lead to less precise analytical results for Model 2.

  8. This definition is similar to Oyama and Takahashi (2015, Definition 1) but different in that we consider simultaneous best response dynamics in finite networks.

  9. For example, if S1 = {1, 2, 3, 4}, so that S2 = {5, 12}, S3 = {6, 11}, S4 = {7, 10} and S5 = {8, 9}, then for players 5 and 12, \(\alpha _{5}(S_{1})=\alpha _{12}(S_{1})=\frac {1}{3}\). Thus, even if all players in S1 mutate to a2 at t = 1, a2 will not be a best response to players 5 and 12 since a2 is a best response only when it is adopted by at least half of the neighbours.

  10. That is, for each i and corresponding \(B_{i_{1}}\), each \(j\in N_{i_{r}}\) for all r ≥ 2 has \(\alpha _{j}(B_{i_{r-1}})\geq \frac {2}{7}\). For example, if we pick player 1 and corresponding \(B_{1_{1}}=\{7, 8\}\), we see that each \(j\in N_{1_{2}}=\{2, 15, 16, 17, 18\}\) has \(\alpha _{j}(B_{1_{1}})\geq \frac {1}{3}\); each \(j\in N_{1_{3}}=\{9, 10, 23, 24\}\) has \(\alpha _{j}(B_{1_{2}})\geq \frac {1}{2}\); each \(j\in N_{1_{4}}=\{3, 27, 28, 29, 30\}\) has \(\alpha _{j}(B_{1_{3}})\geq \frac {2}{7}\); each \(j\in N_{1_{5}}=\{25, 26\}\) has \(\alpha _{j}(B_{1_{4}})=\frac {1}{2}\); each \(j\in N_{1_{6}}=\{19, 29, 21, 22\}\) has \(\alpha _{j}(B_{1_{5}})\geq \frac {1}{3}\); each \(j\in N_{1_{7}}=\{11, 12, 13, 14\}\) has \(\alpha _{j}(B_{1_{6}})\geq \frac {2}{3}\); and each \(j\in N_{1_{8}}=\{4, 5, 6, 7\}\) has \(\alpha _{j}(B_{1_{7}})=1\).

  11. That is, if the state space is X = {a, b, c, d}, then the list of Γ(d) graphs is: \(\{\mathbf {c}\rightarrow \mathbf {b}\rightarrow \mathbf {a}\rightarrow \mathbf {d}\}, \{\mathbf {a}\rightarrow \mathbf {c}\rightarrow \mathbf {b}\rightarrow \mathbf {d}\}, \{\mathbf {a}\rightarrow \mathbf {b}\rightarrow \mathbf {c}\rightarrow \mathbf {d} \}, \{\mathbf {b}\rightarrow \mathbf {a}\rightarrow \mathbf {c}\rightarrow \mathbf {d} \}, \{\mathbf {b}\rightarrow \mathbf {c}\rightarrow \mathbf {a}\rightarrow \mathbf {d} \}, \{\mathbf {c}\rightarrow \mathbf {a}\rightarrow \mathbf {d}, \mathbf {b}\rightarrow \mathbf {d} \}, \{\mathbf {a}\rightarrow \mathbf {c}\rightarrow \mathbf {d}, \mathbf {b}\rightarrow \mathbf {d} \}, \{\mathbf {c}\rightarrow \mathbf {b}\rightarrow \mathbf {d},\mathbf {a}\rightarrow \mathbf {d}\}, \{\mathbf {b}\rightarrow \mathbf {c}\rightarrow \mathbf {d},\mathbf {a}\rightarrow \mathbf {d}\}, \{\mathbf {a}\rightarrow \mathbf {b}\rightarrow \mathbf {d}, \mathbf {c}\rightarrow \mathbf {d} \},\{\mathbf {a}\rightarrow \mathbf {b}\rightarrow \mathbf {d}, \mathbf {c}\rightarrow \mathbf {d} \},\{\mathbf {a}\rightarrow \mathbf {c},\mathbf {b}\rightarrow \mathbf {c}, \mathbf {c}\rightarrow \mathbf {d} \}, \{\mathbf {c}\rightarrow \mathbf {a},\mathbf {b}\rightarrow \mathbf {a}, \mathbf {a}\rightarrow \mathbf {d} \}, \{\mathbf {a}\rightarrow \mathbf {b},\mathbf {c}\rightarrow \mathbf {b}, \mathbf {b}\rightarrow \mathbf {d} \}, \{\mathbf {c}\rightarrow \mathbf {d},\mathbf {a}\rightarrow \mathbf {d}, \mathbf {b}\rightarrow \mathbf {d} \}\)

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Acknowledgements

We gratefully acknowledge comments from Alan Kirman, Vianney Dequiedt, Jean-Jacques Herings, Arkadi Predtetchinski, Robin Cowan, François Lafond, Giorgio Triulzi and Stefania Innocenti. We also acknowledge the fruitful discussions with seminar participants at The Centre d’Economie de La Sorbonne and Paris School of Economics, University of Cergy Pontoise THEMA, Maastricht Lecture Series in Economics and Cournot seminars at Bureau d’Economie Théorique et Appliquée (BETA), University of Strasbourg. We also thank the anonymous referee and the editor, whose comments led to significant improvements. The usual disclaimer applies.

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This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.

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Appendices

Appendix A: Expected waiting time

This section focuses on Model 2 to examine how the process of contagion affects the expected waiting time from any state to the state with the highest long-run probability. The problem of slow diffusion does not arise in situations where the level of experimentation is sufficiently high. Kreindler and Young (2013) and Kreindler and Young (2014) show that when β is sufficiently small, convergence is fast. Here, we examine the case where β is very large (i.e. \(\beta \rightarrow \infty \)).

We show that when β is large, the expected waiting time to the monomorphic convention corresponding to the contagious strategy is independent of the population size. The direct implication of this result is that even in large networks and with low levels of experimentation, the diffusion process converges fast to the long-run equilibrium. The expected waiting time is formally defined as follows.

Definition 8

Let WX be a subset of the configuration space and \(\bar {W}\) its complement. Define \(T(W)=\inf \{t\geq 0 |\mathbf {x}_{t}\in W\}\) to be the first time W is reached. The expected waiting time from some configuration \(\mathbf {x}\in \bar {W}\) to W is then defined as \(\mathbb {E}\left [T(W) |\mathbf {x}_{0}=\mathbf {x}\right ]\).

Let a be a p-dominant strategy of (A, U), and assume that pη(G) so that a is contagious on G. We aim to show that (A, U, N, G, Pε) converges to a fast (i.e. the expected waiting time to a is independently of the population size). To do so, we show that if a is contagious on G, then there exists a function F(β) that is independent of n so that \(\mathbb {E}\left [T(\mathbf {a}^{*}) |\mathbf {x}_{0}=\mathbf {x}\right ]\leq F(\beta )\) for all initial configurations \(\mathbf {x}_{0}\neq \mathbf {a}^{*}\).

Proposition 2

Let a be a p-dominant strategy of (A, U) and assume that a is contagious on a strongly connected network G so that a is the long-run equilibrium of the diffusion process (A, U, N, G, Pβ). Then there exists some \(b^{*}\in (0,b^{*}_{2})\) such that

$$ \lim_{\beta\rightarrow\infty}\frac{\ln\mathbb{E}[T(\mathbf{a}^{*})]}{\beta} = b^{*} $$
(5)

Proof

See Appendix A

Proposition 2 shows that the expected waiting time to the equilibrium configuration of the evolutionary process with mutations from any other configuration takes the form

$$ \mathbb{E}[T(\mathbf{a}^{*})] \leq \exp\left[\beta b^{*} + g(\beta)\right]=F(\beta) $$
(6)

where g(β) is a decreasing function of noise parameter β. As the level of experimentation tends to zero (i.e. \(\beta \rightarrow \infty \)), \(g(\beta )\rightarrow 0\) and the expected waiting time increases at an exponential rate of b, which is independent of the population size.

Compared to existing results on convergence rates of evolutionary processes such as Ellison (1993), Young (2011), Kreindler and Young (2013) and Kreindler and Young (2014), the result in Proposition 2 is driven more by contagion and less by noise. Kreindler and Young (2014) also find that learning is fast in networks, but they consider a 2 × 2 coordination game with random sampling and with deterministic dynamics. Moreover, they define fast learning as the case in which noise is large to the extent that only one unique equilibrium exists. On a contrary, Proposition 2 shows that contagion makes learning fast in stochastic evolutionary game dynamics for m × m coordination games.

Appendix B: Proof of Theorem 1

The proof of Theorem 1 follows in two steps. The first step, which is already discussed in detail in Section 3, demonstrates that if aA is a p-dominant strategy of (A, U) and pη(G), then a spreads contagiously on G, and that the size of the set of initial adopters is bounded from above by \(b^{*}_{2}\). The second step demonstrates that if aA is a p-dominant strategy and pη(G), then the number of mutations needed to leave convention a is greater than \(n^{\frac {3}{5}}\).

Strategy a spreads contagiously on G

Given the diffusion process (A, U, N, G, P) on a strongly connected network G, and a p-dominant strategy aA, let pη(G). Let also A1 = Aa. Since a is p-dominant, it is a best response when played by at least proportion p of a player’s neighbours and the rest play strategies in A1. This implies that if all players in a given subgroup ZN play a, then a is a unique best response to any iN for whom αi(Z) ≥ p.

Let the evolutionary process start from any state aLa, where a can consist of only strategies in A1 or both a and strategies in A1. Pick any iN and the respective \(B_{i_{2}}\), and at period t = 1, let all players in \(B_{i_{2}}\) mutate to play a. The evolutionary process will evolve through best response from t = 1 onward as follows, where we write \(\bar {B}_{i_{r}}=N\backslash B_{i_{r}}\) for the complement of \(B_{i_{r}}\), \(i\rightarrow A_{l}\) to mean that i plays a strategy in Al, \(Z\rightarrow A_{l}\) to mean that each jZ plays a strategy in Al:

Table 1

We see from the above iterative process that after t = di − 1 iterations, the evolutionary process converges to convention a. Thus, starting from any aLa, there exists a best response sequence \(\left \{\mathbf {x}_{t} \right \}_{t=0}^{d_{i}-1}\) with x0 = a and \({x_{1}^{j}}=a^{*}\) for all \(j\in N(\mathbf {a}\rightarrow \mathbf {a}^{*})=B_{i_{2}}\), for any iN, satisfying \(x_{d_{i}-1}^{l}=a^{*}\) for all lN. Since this holds for \(B_{i_{2}}\) of any iN, it follows that the size of the smallest set of initial adopters is \(b^{*}_{2}= \operatorname *{arg min}_{i\in N}b_{i_{2}}\).

Since \(b^{*}_{2}\) is independent of the population size, n, we conclude that when pη(G), strategy a spreads contagiously on G with \(n(\mathbf {a}\rightarrow \mathbf {a}^{*})\leq b^{*}_{2}\) for all aLa. Note that the upper bound for \(n(\mathbf {a}\rightarrow \mathbf {a}^{*})\) follows because although \(b^{*}_{2}\) mutations to a guarantee that a spreads contagiously, it is possible, in most networks, to find a smaller set than \(b^{*}_{2}\) that sufficiently triggers the contagious spread of a.

Uninvadability of a

Recall that convention a is uninvadable if \(r(\mathbf {a}^{*})>n(\mathbf {a}\rightarrow \mathbf {a}^{*})\) for all aLa, and that r(a), which is the number of mutations required to leave the basin of attraction of convention a, is a function of n. We first show that if a spreads contagiously on a strongly connected network G, then \(r(\mathbf {a}^{*})\geq n^{\frac {3}{5}}\).

Let R(a) ⊂ N be the smallest set of players that should mutate to strategies in A1 for the evolutionary process to leave the basin of attraction of a, where r(a) is the cardinality of R(a). We see from the preceding analysis that if there exists a player i in G for whom all players in \(B_{i_{2}}\) play a, then a spreads contagiously, and hence, the evolutionary process converges to a regardless of the strategy configuration of other players not in \(B_{i_{2}}\). Thus, to leave a, no such player must exist, and that each player must be at most two steps away from R(a); that is, for each i, a sufficiently large proportion of players in \(B_{i_{2}}\) are in R(a). Since a is p-dominant, where \(p\leq \frac {1}{2}\), strategies in A1 are best responses only when more than proportion \((1-p)>\frac {1}{2}\) of neighbours play strategies in A1. For strategies in A1 to become best responses to players within \(B_{i_{2}}\), more than \(\frac {1}{2}\) of the interactions of players in \(B_{i_{2}}\) must be in R(a); and R(a) must be chosen to satisfy this condition for each iN.

The identification of the smallest R(a) is then equivalent to the problem of identifying the smallest 2-monopolies in graph theory, defined as follows. A player i in network G is said to be 2-controlled by the set ZN of players if at least half of the players in \(B_{i_{2}}\) are in Z. The set Z is called a 2-monopoly if it 2-controls every player in the network. Bermond et al (1996, Proposition 4) show that the minimum size of a 2-monopoly on any undirected and strongly connected network of size n is \(n^{\frac {3}{5}}\) (see Peleg (2002) for a review of the literature on monopolies and local majorities in networks), and hence, \(r(\mathbf {a}^{*})>n^{\frac {3}{5}}\). Note that the inequality follows because we require R(a) to contain more than half of interactions of \(B_{i_{2}}\) for all iN while the definition of a 2-monopoly requires R(a) to contain at least half of the interactions of \(B_{i_{2}}\).

Since \(r(\mathbf {a}^{*})>n^{\frac {3}{5}}\) is an increasing function of n, it follows that convention a is uninvadable whenever \(n^{\frac {3}{5}}\geq n(\mathbf {a}\rightarrow \mathbf {a}_{l})\) for all aLa. And since \(n(\mathbf {a}\rightarrow \mathbf {a}_{l})\leq b^{*}_{2}\) for all aLa, convention a is uninvadable, and hence, also contagious, whenever \(b^{*}_{2}\leq n^{\frac {3}{5}}\).

Appendix C: Proof of Proposition 1

To prove Proposition 1, we first characterize the structure of stationary distributions, and in particular, the ratio, \(\frac {\pi _{\beta }(\mathbf {x})}{\pi _{\beta }(\mathbf {y})}\), of stationary distributions of any pair of configurations x, yX. We use the following results from Freidlin and Wentzell (1984).

Lemma 1

(Lemma 3.1 ; Freidlin and Wentzell 1984). Given a diffusion process Pβ, the stationary distribution πβ(x) of some configuration xX is given by

$$ \pi_{\beta}(\mathbf{x})=\left( \underset{g\in {{\varGamma}}(\{\mathbf{x}\})}{\sum}P_{\beta}(g)\right)\left( \underset{\mathbf{y}\in \mathbf{X}}{\sum}\underset{g\in {{\varGamma}}(\{\mathbf{y}\})}{\sum}P_{\beta}(g)\right)^{-1} $$
(7)

where the total probability Pβ(g) associated with each graph g is \(\displaystyle P_{\beta }(g)=\underset {(\mathbf {z},\mathbf {y})\in g}{\prod }P_{\beta }(\mathbf {z},\mathbf {y})\) and Γ(x) graphs are defined in Definition 7.

To fully characterise the structure of πβ, we first characterise the structure of transition probabilities Pβ(x, y) between pairs of states x, yX. Recall that c(x, y) is the number of mutations involved in the direct transition from x to y. That is, the number of players who choose different strategies in state y than those chosen in state x, and that their choices are a result of mutations. Employing Assumption 1, the transition probability Pε(x, y) can directly be expressed in terms of c(x, y) as

$$ P_{\beta}(\mathbf{x},\mathbf{y}) = \left( \frac{e^{-\beta}}{m}\right)^{c(\mathbf{x}, \mathbf{y})}\left( \frac{m+(1-m)e^{-\beta}}{m}\right)^{n-c(\mathbf{x}, \mathbf{y})} $$
(8)

The right hand side of Eq. 8 follows because, first, if yi (i.e. the strategy i plays in configuration y) is not a best response to x so that BRi(yi; x) = 0, then from Eq. 3, the probability that i plays yi is \(\frac {e^{-\beta }}{m}\). Consequently, the probability that c(x, y) players simultaneously play strategies that are not best responses to x in configuration y is \(\left (\frac {e^{-\beta }}{m}\right )^{c(\mathbf {x}, \mathbf {y})}\).

Second, if yi is instead a best response to x, so that, from Assumption 1, BRi(yi; x) = 1, then i plays yi with probability

$$\frac{e^{-\beta}}{m} + (1-e^{-\beta}) = \frac{m+(1-m)e^{-\beta}}{m} $$

Thus, the probability that the remaining nc(x, y) players simultaneously play strategies that are best responses to x is \(\left (\frac {m+(1-m)e^{-\beta }}{m}\right )^{n-c(\mathbf {x}, \mathbf {y})}\).

Next, we characterise the probabilities of Γ(x) graphs. From the definition of Γ(x) graphs, every gΓ(x) spans the entire state space except x, which is the root of the graph. Each yXx has only one arrow emanating from it. Thus, each gΓ(x) contains a total of mn − 1 directed edges, where mn is the cardinality of X. Similarly, if we let d(Lj) be the cardinality of D(Lj) (the basin of attraction of Lj), then there are d(Lj) directed edges that originate from states in D(Lj).

Now, let g(D(L)) be a subgraph of g consisting of all d(Lj) directed edges that originate from states in D(Lj). Since D(Lj) for all LjL are non-overlapping sets, we can rewrite Pβ(g) as

$$ P_{\beta}(g)=\underset{L_{j}\in \mathbf{L}}{\prod}\underset{(\mathbf{y},\mathbf{z})\in g(D(L_{j}))}{\prod}P_{\beta}(\mathbf{y},\mathbf{z}) $$
(9)

We can further subdivide the set of edges of g(D(Lj)) into those that involve at least one mutation, denoted by g(D(Lj); β), and those whose dynamics are governed solely by best response, denoted by \(\overline {g(D(L_{j});\beta )}\). That is, for each xD(Lj) and some yx, a directed edge (x, y) ∈ g(D(Lj); β) if c(x, y) > 0, and \((\mathbf {x},\mathbf {y})\in \overline {g(D(L_{j});\beta )}\) if c(x, y) = 0. Using these definitions and notation, Pβ(g) can be rewritten as

$$ \begin{array}{@{}rcl@{}} P_{\beta}(g) &=&\underset{L_{j}\in \mathbf{L}}{\prod}\underset{(\mathbf{y},\mathbf{z})\in g(D(L_{j}))}{\prod} P_{\beta}(\mathbf{y},\mathbf{z})\\ &=&\underset{L_{j}\in \mathbf{L}}{\prod}\underset{(\mathbf{y},\mathbf{z})\in g(D(L_{j}))}{\prod} \left( \frac{e^{-\beta}}{m}\right)^{c(\mathbf{y}, \mathbf{z})}{\prod}_{i=1}^{n-c(\mathbf{y}, \mathbf{z})}\left( \frac{m+(1-m)e^{-\beta}}{m}\right)\\ &=& \underset{L_{j}\in \mathbf{L}}{\prod}\left[\underset{(\mathbf{y},\mathbf{z})\in g(D(L_{j});\beta)}{\prod} \left( \frac{e^{-\beta}}{m}\right)^{c(\mathbf{y}, \mathbf{z})}\left( \frac{m+(1-m)e^{-\beta}}{m}\right)^{n-c(\mathbf{y}, \mathbf{z})} \right.\\ &&\left.\times\underset{(\mathbf{y},\mathbf{z})\in \overline{g(D(L_{j});\beta)}}{\prod} \left( \frac{m+(1-m)e^{-\beta}}{m}\right)^{n}\right] \end{array} $$
(10)

Let n(g; Lj; β) be the cardinality of subgraph g(D(Lj); β) (i.e. the number of directed edges in subgraph g(D(Lj); β)) so that the cardinality of \(\overline {g(D(L_{j});\beta )}\) is d(Lj) − n(g; Lj; β). Then Eq. 10 can be rewritten as

$$ \begin{array}{@{}rcl@{}} P_{\beta}(g) &=&\! \underset{L_{j}\in \mathbf{L}}{\prod}\left[\left( \!\frac{e^{-\beta}}{m}\!\right)^{{\sum}_{(\mathbf{y},\mathbf{z})\in g(D(L_{j});\beta)}c(\mathbf{y}, \mathbf{z})}\left( \!\frac{m + (1 - m)e^{-\beta}}{m}\!\right)^{{\sum}_{(\mathbf{y},\mathbf{z})\in g(D(L_{j});\beta)}(n-c(\mathbf{y}, \mathbf{z}))}\right.\!\! \\ &&\times\left.\left( \frac{m+(1-m)e^{-\beta}}{m}\right)^{n[d(L_{j})-n(g;L_{j};\beta)]}\right]\\ &=&\underset{L_{j}\in \mathbf{L}}{\prod}\left( \frac{e^{-\beta}}{m}\right)^{{\sum}_{(\mathbf{y},\mathbf{z})\in g(D(L_{j});\beta)}c(\mathbf{y}, \mathbf{z})}\\&&\times\left( \frac{m+(1-m)e^{-\beta}}{m}\right)^{n[d(L_{j})-n(g;L_{j};\beta)]+{\sum}_{(\mathbf{y},\mathbf{z})\in g(D(L_{j});\beta)}(n-c(\mathbf{y}, \mathbf{z}))} \end{array} $$
(11)

The summation \(c(L_{j};g)={\sum }_{(\mathbf {y},\mathbf {z})\in g(D(L_{j});\beta )}c(\mathbf {y}, \mathbf {z})\) on the exponent of the expressions of Pβ(g) in Eq. 11 is the total cost of leaving the basin of attraction of each Lj under graph gΓ(x). Using this definition, we can simplify \(n[d(L_{j})-n(g;L_{j};\beta )]+{\sum }_{(\mathbf {y},\mathbf {z})\in g(D(L_{j});\beta )}(n-c(\mathbf {y}, \mathbf {z}))\) as follows:

$$ \begin{array}{@{}rcl@{}} n[d(L_{j})-n(g;L_{j};\beta)]+\underset{(\mathbf{y},\mathbf{z})\in g(D(L_{j});\beta)}{\sum}(n-c(\mathbf{y}, \mathbf{z})) &=& n[d(L_{j})-n(g;L_{j};\beta)]\\&&+n(g;L_{j};\beta)n - c(L_{j};g)\\ &=&nd(L_{j})-c(L_{j};g) \end{array} $$

Eq. 11 then simplifies to

$$ \begin{array}{@{}rcl@{}} P_{\beta}(g) &=& \underset{L_{j}\in \mathbf{L}}{\prod}\left( \frac{e^{-\beta}}{m}\right)^{c(L_{j};g)}\left( \frac{m+(1-m)e^{-\beta}}{m}\right)^{nd(L_{j})-c(L_{j};g)}\\ &=& \exp\left[-\underset{L_{j}\in \mathbf{L}}{\sum}\left( c(L_{j};g)\beta_{m} + (nd(L_{j})-c(L_{j};g))\beta_{m}^{\prime} \right)\right]\\ & =& \exp\left[-\underset{L_{j}\in \mathbf{L}}{\sum}\left( c(L_{j};g)(\beta_{m}-\beta_{m}^{\prime}) + nd(L_{j})\beta_{m}^{\prime} \right)\right] \end{array} $$
(12)

where \(\beta _{m} =\beta -\ln m^{-1}\) and \(\beta _{m}^{\prime }= -\ln \left [\frac {m+(1-m)e^{-\beta }}{m}\right ]\).

Recall the definition of the long-run equilibrium of (A, U, N, G, Pε) as configurations that maximize the stationary distribution. So, to compute the long-run equilibrium, we take ratios of probabilities and identify configurations for which the ratio is less than one. Specifically, configuration a is a long-run equilibrium if \(\frac {\pi _{\beta }(\mathbf {x})}{\pi _{\beta }(\mathbf {a}^{*})}\leq 1\) for all xa. From πβ(x) in Eq. 7, the expression for the ratio of stationary distribution, \(\frac {\pi _{\beta }(\mathbf {x})}{\pi _{\beta }(\mathbf {w})}\) of any pair of configurations x, wX is given by

$$ \frac{\pi_{\beta}(\mathbf{x})}{\pi_{\beta}(\mathbf{w})}=\frac{{\sum}_{g\in {{\varGamma}}(\{\mathbf{x}\})}P_{\beta}(g)}{{\sum}_{g\in {{\varGamma}}(\{\mathbf{w}\})}P_{\beta}(g)} $$
(13)

where the quantity \(\left ({\sum }_{\mathbf {y}\in \mathbf {X}}{\sum }_{g\in {{\varGamma }}(\{\mathbf {y}\})}P_{\beta }(g)\right )^{-1}\) cancels out since it is identical for all configurations.

Let γ(x) = #Γ(x) be the cardinality of Γ(x). Since for any xX every gΓ(x) spans the entire state space except for one configuration (i.e. the number of edges in any gΓ(x) is equal to mn − 1), the cardinality of Γ(x) is the same for any pair of configurations x, yX; that is, γ(x) = γ(y) = γ. Using this notation, the following bounds hold:

$$\underset{g\in {{\varGamma}}(\{\mathbf{x}\})}{\sum}P_{\beta}(g)\leq \underset{g\in {{\varGamma}}(\{\mathbf{x}\})}{\sum}\max_{g\in {{\varGamma}}(\{\mathbf{x}\})}P_{\beta}(g)=\gamma \max_{g\in {{\varGamma}}(\{\mathbf{x}\})}P_{\beta}(g)$$
$$\underset{g\in {{\varGamma}}(\{\mathbf{x}\})}{\sum}P_{\beta}(g) \geq \max_{g\in {{\varGamma}}(\{\mathbf{x}\})}P_{\beta}(g)$$

Thus, the ratio \(\frac {\pi _{\beta }(\mathbf {x})}{\pi _{\beta }(\mathbf {w})}\) is bounded from below and above by

$$ \frac{\max_{g\in {{\varGamma}}(\{\mathbf{x}\})}P_{\beta}(g)}{\gamma \max_{g\in {{\varGamma}}(\{\mathbf{w}\})}P_{\beta}(g)} \leq \frac{\pi_{\beta}(\mathbf{x})}{\pi_{\beta}(\mathbf{w})}\leq \frac{\gamma \max_{g\in {{\varGamma}}(\{\mathbf{x}\})}P_{\beta}(g)}{\max_{g\in {{\varGamma}}(\{\mathbf{w}\})}P_{\beta}(g)} $$
(14)

Substituting for Pβ(g) from Eq. 12 into the ratios of stationary distributions in Eq. 14 yields the following expression.

$$ \begin{array}{@{}rcl@{}} \frac{\max_{g\in {{{\varGamma}}}(\{\mathbf{x}\})}P_{\beta}(g)}{\max_{g\in {{{\varGamma}}}(\{\mathbf{w}\})}P_{\beta}(g)} &=& \frac{\max_{g\in {{{\varGamma}}}(\{\mathbf{x}\})}\exp\left[-{\sum}_{L_j\in \mathbf{L}}\left( c(L_j;g)(\beta_m-\beta_m^{\prime}) + nd(L_j)\beta_m^{\prime} \right)\right]}{\max_{g\in {{{\varGamma}}}(\{\mathbf{w}\})}\exp\left[-{\sum}_{L_j\in \mathbf{L}}\left( c(L_j;g)(\beta_m-\beta_m^{\prime}) + nd(L_j)\beta_m^{\prime} \right)\right]}\\ &=&\exp\left[\min_{g\in {{{\varGamma}}}(\{\mathbf{w}\})}\underset{L_j\in \mathbf{L}}{\sum}c(L_j;g)(\beta_m-\beta_m^{\prime}) - \underset{g\in {{{\varGamma}}}(\{\mathbf{x}\})}{\min}\underset{L_j\in \mathbf{L}}{\sum}c(L_j;g)(\beta_m-\beta_m^{\prime})\right]\\ &=&\exp\left[-(\beta_m-\beta_m^{\prime}) \left( \underset{g\in {{{\varGamma}}}(\{\mathbf{x}\})}{\min}\underset{L_j\in \mathbf{L}}{\sum}c(L_j;g)- \underset{g\in {{{\varGamma}}}(\{\mathbf{w}\})}{\min}\underset{L_j\in \mathbf{L}}{\sum}c(L_j;g)\right)\right] \end{array} $$
(15)

whereby, due to the negative in the exponents, the expressions for Pβ(g) are maximized when the costs of exiting the basins of attractions of absorbing sets are minimized. Substituting Eq. 15 into Eq. 14 yields the following lower and upper bounds for \(\frac {\pi _{\beta }(\mathbf {x})}{\pi _{\beta }(\mathbf {w})}\)

$$ \frac{\pi_{\beta}(\mathbf{x})}{\pi_{\beta}(\mathbf{w})}= \exp\left[-(\beta_{m}-\beta_{m}^{\prime}) \left( \underset{g\in {{\varGamma}}(\{\mathbf{x}\})}{\min}\underset{L_{j}\in \mathbf{L}}{\sum}c(L_{j};g)- \underset{g\in {{\varGamma}}(\{\mathbf{w}\})}{\min}\underset{L_{j}\in \mathbf{L}}{\sum}c(L_{j};g)\right)\pm \ln\gamma \right] $$
(16)

Now, notice that for all β ≥ 0, \((\beta _{m}-\beta _{m}^{\prime })\geq 0\): that is,

$$ \begin{array}{@{}rcl@{}} (\beta_{m}-\beta_{m}^{\prime})&=& \beta-\ln m^{-1} + \ln \left[\frac{m+(1-m)e^{-\beta}}{m}\right]\\&=& \beta-\ln m^{-1} + \ln \left[m+(1-m)e^{-\beta}\right]+\ln m^{-1}\\ &=& \beta + \ln \left[m+(1-m)e^{-\beta}\right] \end{array} $$
(17)

Since m + (1 − m)eβ ≥ 1 for all β ≥ 0, it follows from the right hand side of Eq. 17 that \((\beta _{m}-\beta _{m}^{\prime })\geq 0\) for all β ≥ 0. Let Φ(x, w) denote the difference between costs of graphs (i.e. the expression in the exponent of Eq. 16). That is,

$${{{\varPhi}}}(\mathbf{x},\mathbf{w})= \underset{g\in {{\varGamma}}(\{\mathbf{x}\})}{\min}\underset{L_{j}\in \mathbf{L}}{\sum}c(L_{j};g)- \underset{g\in {{\varGamma}}(\{\mathbf{w}\})}{\min}\underset{L_{j}\in \mathbf{L}}{\sum}c(L_{j};g)$$

It then follows from Eq. 16 that \(\frac {\pi _{\beta }(\mathbf {x})}{\pi _{\beta }(\mathbf {w})}\leq 1\) if Φ(x, w) ≥ 0 and that

$$ \begin{array}{@{}rcl@{}} -(\beta_{m}-\beta_{m}^{\prime}) {{{\varPhi}}}(\mathbf{x},\mathbf{w})+ \ln\gamma \leq0 \end{array} $$
(18)

Substituting for the values of βm and \(\beta _{m}^{\prime }\) in Eq. 18 yields

$$ \beta \geq \frac{\ln \gamma}{{{{\varPhi}}}(\mathbf{x},\mathbf{w})}-\ln \left[m+(1-m)e^{-\beta}\right] $$
(19)

Let β be the solution to

$$ \beta = \frac{\ln \gamma}{{{{\varPhi}}}(\mathbf{x},\mathbf{w})}-\ln \left[m+(1-m)e^{-\beta}\right] $$
(20)

By comparison β is smaller than \(\frac {\ln \gamma }{{{{\varPhi }}}(\mathbf {x},\mathbf {w})}\). To see why, notice that the function \(\ln \left [m+(1-m)e^{-\beta }\right ]\) increases from 0 to the upper bound \(\ln m\) as \(\beta \rightarrow \infty \), which implies that \(\frac {\ln \gamma }{{{{\varPhi }}}(\mathbf {x},\mathbf {w})}-\ln \left [m+(1-m)e^{-\beta }\right ]\) decreases from \(\frac {\ln \gamma }{{{{\varPhi }}}(\mathbf {x},\mathbf {w})}\) to \(\frac {\ln \gamma }{{{{\varPhi }}}(\mathbf {x},\mathbf {w})}-\ln m\). This implies that the equilibrium value of β in Eq. 20, that is, the value of β at which the 45-degree line depicting β = β meets \(\frac {\ln \gamma }{{{{\varPhi }}}(\mathbf {x},\mathbf {w})}-\ln \left [m+(1-m)e^{-\beta }\right ]\), is less than \(\frac {\ln \gamma }{{{{\varPhi }}}(\mathbf {x},\mathbf {w})}\), and hence,

$$ \beta^{*} \leq \frac{\ln \gamma}{{{{\varPhi}}}(\mathbf{x},\mathbf{w})} $$
(21)

It then follows that configuration a is the long-run equilibrium for all ββ if it hase the least cost a-tree, that is, Φ(x, a) ≥ 0 for all xa.

We now show that if a p-dominant strategy, a, is contagious in a given network, then convention a has the minimum cost Γ(a) graph. Note that configurations with the minimum cost graph belong to some absorbing state, and hence, it suffices to focus on examining the costs of graphs for configurations within L. Let ϕ(a, g) denote the total cost of some gΓ(a) for any aL; that is,

$$ \phi(\mathbf{a};g)= \underset{g\in {{\varGamma}}(\{\mathbf{a}\})}{\min}\underset{L_{j}\in \mathbf{L}}{\sum}c(L_{j};g) $$
(22)

We can see from Eq. 22 that ϕ(a; g) is identical to the cost derived from a reduced form of Γ(a), denoted by \({{\varGamma }}^{\prime }(\mathbf {a})\), on a state space L ×L (i.e. where vertices are absorbing sets). For any \(g\in {{\varGamma }}^{\prime }(\mathbf {a})\) the cost of an arrow originating from some LjL is c(Lj; g).

We deduce from the proof of Theorem 1 in Appendix B that for convention a, the minimum cost graph in \({{\varGamma }}^{\prime }(\mathbf {a}^{*})\) involves direct transitions from every \(\mathbf {a}\in L_{j}\subset \mathbf {L}\backslash \mathbf {a}^{*}\) to a, and each has a cost bounded from above by \(c(\mathbf {a};g)\leq b^{*}_{2}\). Note that if \(c(\mathbf {a};g)\leq b^{*}_{2}\) for all aLj, then \(c(L_{j};g)\leq b^{*}_{2}\). Thus, if we let ζ(L) be the number of independent absorbing sets in L (i.e. all LjL) with a excluded, then

$$ \phi(\mathbf{a}^{*})= \underset{g\in {{\varGamma}}^{\prime}(\mathbf{a}^{*})}{\min}\phi(\mathbf{a}^{*};g) \leq b^{*}_{2}\zeta^{*}(\mathbf{L}) $$
(23)

Now, consider any other aLLa. The minimum cost graph in \({{\varGamma }}^{\prime }(\mathbf {a})\) will consist of an arrow \(\mathbf {a}^{*}\rightarrow \mathbf {a}^{\prime }\) starting from a to some \(\mathbf {a}^{\prime }\neq \mathbf {a}^{*}\). The minimum cost \(g\in {{\varGamma }}^{\prime }(\mathbf {a})\) can thus be constructed from the minimum cost graph in \({{\varGamma }}^{\prime }(\mathbf {a}^{*})\) by deleting \(\mathbf {a}\rightarrow \mathbf {a}^{*}\) and replacing it with \(\mathbf {a}^{*}\rightarrow \mathbf {a}^{\prime }\), so that

$$ \phi(\mathbf{a})= \phi(\mathbf{a}^{*}) - \underset{g\in {{\varGamma}}^{\prime}(\mathbf{a}^{*})}{\min}c(\mathbf{a};g)+\min_{g\in {{\varGamma}}^{\prime}(\mathbf{a})}c(\mathbf{a}^{*};g) $$
(24)

And hence,

$$ \phi(\mathbf{a})-\phi(\mathbf{a}^{*}) = \underset{g\in {{\varGamma}}^{\prime}(\mathbf{a})}{\min}c(\mathbf{a}^{*};g)- \underset{g\in {{\varGamma}}^{\prime}(\mathbf{a}^{*})}{\min}c(\mathbf{a};g) > \left( n^{\frac{3}{5}}-b^{*}_{2}\right) $$
(25)

where the second inequality is because the minimum cost of leaving a is greater than \(n^{\frac {3}{5}}\) mutations (see Appendix B) and that \(c(\mathbf {a};g)\leq b^{*}_{2}\) for all \(\mathbf {a}\in L_{j}\subset \mathbf {L}\backslash \mathbf {a}^{*}\).

Since \(n^{\frac {3}{5}}\geq b^{*}_{2}\) is a condition for strategy a to be contagious, it follows that ϕ(a) − ϕ(a) > 0 for all aLa, and hence, a has the minimum cost a-tree. The inequality, \(\phi (\mathbf {a})-\phi (\mathbf {a}^{*})>n^{\frac {3}{5}}-b^{*}_{2}\), also implies that \({{{\varPhi }}}(\mathbf {a},\mathbf {a}^{*})> n^{\frac {3}{5}}-b^{*}_{2}\) for all aLa. Thus,

$$\frac{\ln \gamma}{{{{\varPhi}}}(\mathbf{a},\mathbf{a}^{*})}< \frac{\ln \gamma}{n^{\frac{3}{5}}-b^{*}_{2}} \quad \text{for all $\mathbf{a}\in\mathbf{L}\backslash\mathbf{a}^{*}$}$$

It then follows that there exists some \(\beta ^{*}\in \left (0, \ln \gamma /(n^{\frac {3}{5}}-b^{*}_{2})\right ]\) such that for all ββ, convention a has the least cost tree, and hence, the long-run equilibrium.

Appendix D: Proof of Proposition 2

The following definitions are used in the next steps of the proof. Given transition probabilities Pβ(x, y) in Eq. 8, the cost function c(x, y) can be rewritten as follows

$$ \underset{\beta\rightarrow\infty}{\lim}\frac{-\ln P_{\beta}(\mathbf{x},\mathbf{y})}{\beta} = c(\mathbf{x},\mathbf{y}) $$
(26)

The following definition is for Γx, y(W) graphs, which are a special form of Γ(W) graphs defined in Definition 7.

Definition 9

For any \(\mathbf {x}\in \bar {W}\) and yW where xy, Γx, y(W) is a set of all Γ(W)-graphs which link x to y. For any two configurations \(\mathbf {x}, \mathbf {y}\in \bar {W}\), Γx, y(W ∪{y}) is the set of Γ(W)-graphs in which x is joined to some point y possibly itself and not to W, and that all other points of \(\bar {W}\) are joined to either the same point or to W.

Consider a configuration space X = {a, b, c, d, e, f, g, h} with examples of g-trees depicted in Fig. 4. Let W = {d, e, f, g, h}, with examples of Γ(W) graphs depicted in Fig. 5. Then examples of \({{\varGamma }}_{\mathbf {a},\mathbf {c}}\left (W\cup \{\mathbf {c}\}\right )\) graphs based on Γ(W) graphs in Fig. 5 are: \(\{\mathbf {a}\rightarrow \mathbf {c}, \mathbf {b}\rightarrow W \}\) for the graph on the left, \(\{\mathbf {c}\rightarrow W, \mathbf {b}\rightarrow W \}\) for the middle graph, and \(\{\mathbf {a}\rightarrow \mathbf {b}, \mathbf {c}\rightarrow W \}\) for the graph on the right.

Fig. 5
figure 5

Examples of Γ(W) graphs, where \(\bar {W}=\{\mathbf {a}, \mathbf {b}, \mathbf {c}\}\)

Recall the definition of ϕ(W; g) for some WX and gΓ(W) from Appendix C as \(\phi (W;g)={\sum }_{(\mathbf {x},\mathbf {y})\in g}c(\mathbf {x},\mathbf {y})\). The following result is derived in Catoni (1999, Proposition 4.2).

Lemma 2

For any WX, W and \(\bar {W}=\mathbf {X}\backslash W\), for any \(\mathbf {x},\mathbf {y}\in \bar {W}\)

$$ \underset{\beta\rightarrow\infty}{\lim}\frac{\ln\mathbb{E}[T(W)| \mathbf{x}_{0}=\mathbf{x}]}{\beta} = \underset{g\in {{\varGamma}}(W)}{\min}\phi(W;g)-\underset{\mathbf{y}\in \bar{W}}{\min}\underset{g\in {{\varGamma}}_{\mathbf{x}, \mathbf{y}}(W\cup\{\mathbf{y}\})}{\min}\phi(W;g) $$
(27)

We are interested in the expected waiting time for convention a associated with the contagious strategy a. Thus, we can substitute W = {a} into Eq. 27. That is,

$$ \underset{\beta\rightarrow\infty}{\lim}\frac{\ln\mathbb{E}[T(\mathbf{a}^{*})| \mathbf{x}_{0}=\mathbf{x}]}{\beta} = \underset{g\in {{\varGamma}}(\mathbf{a}^{*})}{\min}\phi(\mathbf{a}^{*};g)-\underset{\mathbf{y}\in \mathbf{L}\backslash\mathbf{a}^{*}}{\min}\underset{g\in {{\varGamma}}_{\mathbf{x}, \mathbf{y}}(\mathbf{a}^{*}\cup\{\mathbf{y}\})}{\min}\phi(\mathbf{a}^{*};g) $$
(28)

Recall from the analysis in Appendices B and C for the minimum cost graph gΓ(a), the costs are bounded from above as \(c(\mathbf {a};g)\leq b^{*}_{2}\) for all aLa, and from Eq. 23, \(\phi (\mathbf {a}^{*})=\min \limits _{g\in {{\varGamma }}(\mathbf {a}^{*})}\phi (\mathbf {a}^{*};g) \leq b^{*}_{2}\zeta ^{*}(\mathbf {L})\). Focusing on reduced form graphs, \({{\varGamma }}^{\prime }(\mathbf {a}^{*})\), it follows from the definition of \({{\varGamma }}^{\prime }_{\mathbf {a}, \mathbf {a}^{\prime }}(\mathbf {a}^{*}\cup \{\mathbf {a}^{\prime }\})\) graphs that \(\min \limits _{\mathbf {a}^{\prime }\in \mathbf {L}\backslash \mathbf {a}^{*}}\min \limits _{g\in {{\varGamma }}^{\prime }_{\mathbf {a}, \mathbf {a}^{\prime }}(\mathbf {a}^{*}\cup \{\mathbf {a}^{\prime }\})}\phi (\mathbf {a}^{*};g)\leq b^{*}_{2}(\zeta ^{*}(\mathbf {L})-1)\). Thus, there exists some \(b^{*}\in (0,b^{*}_{2})\) such that

$$ \underset{\beta\rightarrow\infty}{\lim}\frac{\ln\mathbb{E}[T(\mathbf{a}^{*})| \mathbf{x}_{0}=\mathbf{a}]}{\beta} = \underset{g\in {{\varGamma}}(\mathbf{a}^{*})}{\min}\phi(\mathbf{a}^{*};g) - \min_{\mathbf{a}^{\prime}\in \mathbf{L}\backslash\mathbf{a}^{*}}\underset{g\in {{\varGamma}}^{\prime}_{\mathbf{a}, \mathbf{a}^{\prime}}(\mathbf{a}^{*}\cup\{\mathbf{a}^{\prime}\})}{\min}\phi(\mathbf{a}^{*};g) =b^{*} $$
(29)

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Opolot, D.C., Azomahou, T.T. Strategic diffusion in networks through contagion. J Evol Econ 31, 995–1027 (2021). https://doi.org/10.1007/s00191-021-00734-7

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