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Development of service-dominant business model for CAE software industry in Greater China: a case study

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Abstract

A number of service models have been innovated in the software industry so as to meet customers’ special demands and preferences. In order to develop a service-dominant business model, this project researches the existing molding simulation software, analyses the chosen market and industrial users, defines technical requirements, and then categorizes those demands into different priority levels. Although molding simulation providers have implemented public cloud services in different ways, cloud-based users are not satisfied with the available services provided. Significantly, the research finding shows that tool builders are not willing to adopt public cloud services for molding simulation when there is a concern about design information protection. To address this concern and meet the overall demand for simulation requirements, this project develops a service-dominant business model which involves how to integrate significant software features and hardware criteria, how to measure service quality, and what business risks might take place. The proposed service model is developed according to the advice offered by people interviewed, and therefore it is possible to be commercialized.

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Authors and Affiliations

  1. Warwick Manufacturing Group, University of Warwick, Coventry, CV4 7AL, UK

    Cheng-Yu Hsu

  2. Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong

    C. K. Kwong

  3. Coretech System Co., Ltd. (Moldex3D), 8F-2, No. 32, Taiyuan St., Zhubei City, 302, Hsinchu County, Taiwan

    Venny Yang

Authors
  1. Cheng-Yu Hsu
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  2. C. K. Kwong
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  3. Venny Yang
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Correspondence to Cheng-Yu Hsu.

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Hsu, CY., Kwong, C.K. & Yang, V. Development of service-dominant business model for CAE software industry in Greater China: a case study. Int. j. inf. tecnol. 14, 5–17 (2022). https://doi.org/10.1007/s41870-021-00678-y

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  • DOI: https://doi.org/10.1007/s41870-021-00678-y

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