Abstract
We report the results of a survey of the business school academic marketing community conducted in 2019. The goal of the survey was to understand how the organizational climate varied as a function of a variety of demographic descriptors within this field. We provide results for the four sections of the survey—general experience, explicit discrimination, implicit bias, and social and sexual harassment/assault—in an interactive data visualization tool (found here: http://jeffgalak.com/climatesurvey/). In addition, we highlight several key results, notably that females and underrepresented minority (URM) respondents overwhelmingly face a less favorable organizational climate within academic marketing as compared to their male and Asian or White counterparts. We conclude with recommendations that derive directly from the results of the climate survey.
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Data Availability
All materials are freely available on the first author’s website (http://www.jeffgalak.com/climatesurvey). As reported in the manuscript, due to the sensitive nature of the data, they will not be made available. That said, the interactive visualization that is referenced in this manuscript allows readers to parse the data from the climate survey while maintaining anonymity of respondents.
Code availability
No code was used to compile results. Rather, GUI-based menus within SPSS were employed.
Notes
Though overall representation for women in these two fields is high, representation at more senior levels is still quite low: only 18% of Full Professors in psychology are female only 21% of Full Professors in anthropology are female.
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Acknowledgements
The authors would like to thank Linda Babcock, Rosalind Chow, and Donna Hoffman, for their feedback on the climate survey instrument. The authors would like to further thank Susan Fournier, Stefanie Johnson, and Punam Keller for their participation in a panel discussion at the 2019 Annual Meeting of the Association for Consumer Research regarding preliminary results of this climate survey.
Funding
The Wharton School at the University of Pennsylvania underwrote some travel expenses for a workshop at the 2019 ACR Annual Conference which featured these data. They also provided funds to hire the programmer who put together the interactive visualization provided herein.
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Both authors contributed to the study conception and questionnaire design. Data collection and analysis were performed by Jeff Galak. The first draft of the manuscript was written by Jeff Galak and both authors commented on revisions and approved the final manuscript.
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Appendix
Screenshot of visualization (found at http://jeffgalak.com/climatesurvey/
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Galak, J., Kahn, B.E. 2019 Academic Marketing Climate Survey: motivation, results, and recommendations. Mark Lett 32, 275–297 (2021). https://doi.org/10.1007/s11002-021-09569-5
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DOI: https://doi.org/10.1007/s11002-021-09569-5