Factors influencing the behavior of multi-modal information search

With the increasing abundance of network resources and big data, multi-modal information search (MMIS) has been paid more and more attention, but the research results of MMIS are relatively few. This paper attempts to put forward constructive suggestions for the design of multi-modal information system, so that the system can have a better user experience, help users improve the efficiency of obtaining information and optimize the information service mode.

A research model of influencing factors is established by using the TAM (technology acceptance model) theory. The influencing factors of users' multi-modal information search behavior (MMISB) are analyzed by using questionnaire, experiment and the structural equation model. On the basis of this, some suggestions are put forward to build the multi-modal search (MMS) system and improve the efficiency of MMIS.

The research shows that users' MMISB is directly related to their search intention, and the search intention can influence users' cognition of the usefulness and ease of MMIS through their own information search ability and system characteristics. The user's MMIS ability is affected by the demand expression ability and retrieval ability cognition; the user's cognition of system characteristics is affected by the system function and information quality. This shows that the user's MMISB is closely related to the user's cognitive situation, but due to the author's limited time and research ability, only the questionnaire survey method cannot be used to in-depth research and explore the influencing factors of MMIS. Therefore, in the future research, we should combine the interview method to further track the user's emotional factors and scene factors.

For the first time, TAM theory is combined with cross-modal retrieval behavior and the paper explores the influencing factors and evaluation indexes of users' MMISB. The second, the questionnaire was compiled to investigate the influencing factors of the MMISB of the university group, and the reliability analysis, validity analysis, correlation analysis and structural equation model analysis of the survey data are carried out . The survey data and analysis results are original, which can provide a theoretical basis for improving the service level of MMIS.