Correction to: Journal of the Academy of Marketing Science.

https://doi.org/10.1007/s11747-020-00758-8

The original version of this article unfortunately contained mistakes in Eq. 5 which were introduced during the production process. “array*20c” and “,array” were added in the equation. Please see below correct equation:

vi,t = (α0,t1 + w · Δα0) + (α1,t1 + w · Δα1) · xi,1 + (α2,t1 + w · Δα2) · (xi,2,t1 + w · Δx2) (i ∈ Ia; t ∈ {t1, t2}).

The original article has been corrected.